Pay Per Click Universe – January 17, 2011 – Vol. 8, No. 2


Pay Per Click Universe – January 17, 2011 – Vol. 8, No. 2

Editor’s Note
Lessons For Small Businesses Online and My Birthday 

Ha! Actually the two are not related at all, but it is my birthday today :) As for small businesses online, adCenter started a new series today on their blog entitled “Small Business: Your Questions Answered” which looks like it could turn out to be a useful spot to visit. Every couple of weeks, they will be featuring a number of questions they have received concerning advertising online. If you have a question, you can post it in the comments section of the blog and it may be incorporated into a future post. Check out the first of the series here.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Case Study: How Negative Keywords Can Pump Up Paid Search Performance – January 17, 2011 

Posted By SearchEngineLand – Industrial Strength – “Once campaigns reach a certain size, successful paid search marketing becomes less about generating traffic and more about identifying and driving the highest value visitors. At the same time, however, scale makes creative testing and ad group refinement difficult to implement across hundreds of thousands or even millions of keywords.” Read the rest of the news item here.

Using Dayparting Effectively in PPC: The Basics – January 14, 2011

Posted By Searching Beyond The Paid – “PPC conversions happen around the clock, right? I mean, that’s the beauty of PPC and the internet in general – people can shop at any time of day or night, right from the comfort of their own home (or office), without worrying about whether a business is “open” or not. Internet sites are open 24/7, right?” Read the rest of the news item here.

Will Search Drive Mobile Ad Revenues? – January 14, 2011

Posted By Search Engine Watch – “Last month,  BIA/Kelsey released its annual mobile forecast. It projects mobile ad revenues in the U.S. to grow from $490 million in 2009 to $2.9 billion in 2014, a compound annual growth rate of 43 percent.” Read the rest of the news item here.

Google Testing Segmenting PPC Markets: Session Based Broad Match – January 14, 2011

Posted By Search Engine People – “Google has begun testing a new PPC layout for certain search queries. The new layout segments a broad keyword into segmented categories. This is also referred to as session based broad match.” Read the rest of the news item here.
Co-Optimized Search Synergy: SEO & PPC In 2011 – January 12, 2011

Posted By – “The holiday season has come and gone, leaving time for you to make those new search resolutions. What direction will your SEO and PPC efforts take this year? Thinking different strokes for different folks, right? Think again. Try a “co-optimized” technique for a fresh search strategy
this year.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Faceted Search: Hazards Lie Ahead For Ecommerce 

As the concluding part of his series for Search Marketing Standard on faceted search, Jaimie Sirovich contributed an article to the Summer 2010 issue, detailing three major hazards that those choosing facets for navigational and SEO purposes need to be aware of, and how to deal with them. For those unfamiliar with the term, faceted search is defined in
Wikipedia thus: “Faceted search, also called faceted navigation or faceted browsing, is a technique for accessing a collection of information represented using a faceted classification, allowing users to explore by filtering available information.  Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tool
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Upcoming Events
Social Networking Conference – Miami, FLJanuary 19-21, 2011
Digital Marketing Forum 2011 – Austin, TXFebruary 2-4, 2011
Online Marketing Summit – San Diego, CAFebruary 7-10, 2011
Usability Week 2011 – New York, NYFebruary 7-11, 2011
Search Engine Strategies Accelerator – San Diego, CAFebruary 10, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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