Pay Per Click Universe – January 2008 – Vol. 5, No. 1

Pay Per Click Universe – January 2008, Vol. 5, Issue 1

Editor’s Note

2008 has barely begun, but we already have lots of plans for in the works. As well, we are working on a new edition of the “Pay-Per-Click Search Engine Marketing Handbook” with updated reviews of the top search engines and tools for pay-per-click advertising and advice on every aspect of the process of running pay-per-click ad campaigns. My personal New Year’s resolutions? Far too numerous to mention here, but one in particular involves avoiding driving my car on the ice (perhaps “attempting to drive” would be a better choice of words), which is primarily responsible for the delay in getting out this issue of the newsletter. Luckily, only the car required serious repair LOL. 

Meanwhile, any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

“Microsoft made a bid yesterday to acquire Norwegian enterprise search firm Fast Search & Transfer (Fast) for $1.2 billion. While Microsoft would obtain Fast’s search technology, the deal would potentially bring another benefit: Microsoft stands to extend its search advertising publisher network. Fast specializes in technology to assist enterprises with searching for internal information; it also has a pay-per-click advertising platform, and other features. Microsoft, for its part, is one of the top search engines, though it lags behind Google and Yahoo.” Read the entire news item here.

“Yahoo has boosted its investment in mobile services and ad representation with enhancements to its OneSearch and Yahoo Go mobile platforms. The changes revolve around a new open platform strategy under which publishers and advertisers are invited to create applications for the mobile search and services platforms. Yahoo said EBay, MTV, and MySpace are the first partners to develop material for the platform; larger publishers may opt to sell their own ads, though any publisher can let Yahoo handle its inventory.” Read the entire news item here.

“(WOODLAND HILLS, Calif.) — January 8, 2008 — ReachLocal™, Inc. (, a leading provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google’s AdWords™ advertising program. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users search for specific products and services.” Read the entire press release here.

“ChaCha has unveiled the newest iteration of its free, human-powered search engine, a mobile option that lets users text their questions in plain English to the short code 242242, and have answers texted back to them. And the Sundance Film Festival has signed on as the first major organization to use the new service, deeming ChaCha the “Official Text Answers Service of the 2008 Sundance Film Festival.” Read the entire news item here.

“Both LookSmart and Ask have sent out click fraud settlement letters. The letters were sent for the class action suit that both the companies are trying to reach to some conclusion for quite some time. It seems that both the settlement letters have been written by the same law firm and were from the suit lodged in the Circuit Court of Miller County, Arkansas. It is LookSmart who will be dealing with the period between January 1, 2002 and the present. On the other hand Ask will be covering claims starting from August 1, 2005, which is the time when it began licensing LookSmart’s technology for its Ask Sponsored Listings product. Claims must be filed to LookSmart by February 11, 2008 and to Ask by February 2, 2008. It has been finalised that payments will be made in the form of advertising credits as most of the companies are not in favor of cash.” Read the entire news item here.

“NEW YORK, Jan. 3 /PRNewswire/ — Seevast Corp, which operates leading ad networks Pulse 360 and Kanoodle, today announced the sale of Domain Asset Management(TM) company Moniker to online marketing solutions company The divestiture will allow Seevast management to focus on continued growth and innovation in its core ad network businesses — Pulse 360 and Kanoodle.” Read the entire press release here.

Special Deals Available for PPC Users Through Pay Per Click Universe

NBCSearch’s TrueClick proprietary software protects your PPC ad budget from fraudulent clicks. They currently offer a $120 sign-up bonus for Pay Per Click Universe readers at NBCSearch.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

David Rodnitzky’s latest blog entry already has 39 Sphinns and is one that should not be missed:

“Not all AdWords are created equal. You can gain an unfair advantage over the competition with these four simple steps.
1. Use Dynamic Keyword Insertion (DKI). DKI takes the user’s search query and puts it right into your advertisement (assuming there is enough space).” Continue reading …

To view the Search Marketing Standard blog archive, visit

Featured Review – PPC Tool

“Statistical analysis packages for websites are numerous and many good ones are even free of charge. However, if you have little or no experience and/or aptitude for figuring out what the numbers your free stats program associated with your web host package really mean, you may wish to invest in a commercial product that takes some of the work out of making sense of the data. One of the most comprehensive packages designed for those who advertise online is OneStat. There are a number of versions of the program, primarily set apart by number of page views (monthly fee is calculated depending upon your real traffic).” Read the entire review here.

Preview of the Upcoming February 2008 Issue

What will you get for your sweetheart this Valentine’s Day? Some new pay-per-click ad campaigns? A box of ….. keyword selection software? A pendant necklace sporting a new PDA to keep track of the latest changes in AdWords? We’ve got something a whole lot cheaper – yes, it’s the February 2008 issue, which will arrive in your emailboxes on February 3rd, well in advance of that special day and is free! What could be better? Meanwhile, if you need to catch up on the news, check out our news archive section for January and all previous months.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the $300 worth of PPC incentives available to new subscribers.