Pay Per Click Universe – January 3, 2011 – Vol. 8, No. 1


Pay Per Click Universe – January 3, 2011 – Vol. 8, No. 1

Editor’s Note
10 Days To Overhaul A Pay-Per-Click Campaign 

At Search Engine Watch, Alex Cohen has just completed a three-part series on how to overhaul your pay-per-click advertising campaigns. The series is not just more of the same — he has integrated the changes made throughout 2010 into a general overhaul plan in order to ensure you are taking advantage of all the new options and features available as well as fine tuning the framework. With one task per day over a 10-day period, it’s a manageable task and, of course, can be spread over a longer period if necessary. Check it out as part of your New Year adjustments to existing campaigns. Part 1, Part 2, and Part 3.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

We would like to take this opportunity

to thank our sponsor Findology for their support:

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Recent Pay-Per-Click News and Announcements
Search Retargeting – January 3, 2011 

Posted By – “Today I’m going to talk about search retargeting. This tactic has been around for quite a while, but few advertisers have really leveraged its potential.” Read the rest of the news item here.

Perfect 8: Google AdWords Quality Scores – What, How, Why – December 31, 2010

Posted By Search Engine People – “If you’re building a search engine marketing (SEM) strategy, you’ll have to know all about Quality Scores. They are the lifeblood of your Google AdWords advertising campaign. A Quality Score is something Google calculates to make sure that the ads showing up are actually relevant to the keywords they’re targeting.” Read the rest of the news item here.

PPC: A Review of 2010 & Our Expectations for 2011 – December 29, 2010

Posted By PPC Hero – “As we near the end of the year, our team reflected on the changes seen in PPC, and put together the following recap of those with the biggest
impact so far:” Read the rest of the news item here.

Surprising Online Ad Developments in 2010 – December 22, 2010

Posted By MarketingVox – “2010 was a pivotal year for the online ad industry: new technologies and formats began to emerge, despite the recession that was gripping the economy. Indeed, despite the economy the online ad industry made substantial progress, positioning itself to even – as it has been recently reporting – outpace ad sales for newspapers. In short, the end of the year is looking nothing like many in the industry thought it would twelve months ago.” Read the rest of the news item here.
Paid Links … Paid Likes … Paid RT … Spam Free Results? – December 22, 2010

Posted By – “For those of you who might be a little “young” in the search engine optimization space, let me first provide a little history before I get
to the meat of today’s column… Back in 2000, there were about five search engines that were competing
to be one of the “final three” that many felt would stand the test of time.” Read the rest of the news item here.


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Special Deals for PPC Users Through PayPerClick Universe
FindItQuick – $50 In Free Clicks 

PPCU readers will receive $50 worth of free clicks when they sign up for an account at FindItQuick and deposit at least $50. Use this link to sign up and take advantage of this offer. FindItQuick – Your Quick Search Solution!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
A Beginner’s Guide To Conversion Rate Optimization – Part 1 

A conversion occurs when a visitor completes a specific action on your website – purchasing a product or service, submitting a quote request or contact form, or signing up for an e-newsletter. Your conversion rate is simply total conversions divided by total visitors (for more on average conversion rates, read this post from Kevin Gold). Conversion rate optimization is the process of analyzing, improving and testing your website to increase conversion rates. In this series of articles, I’ll help you develop a simple, straightforward plan to figure out why visitors aren’t converting and
how to fix it.  Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tool

“Ubersuggest is a free tool that helps you come up with
keyword suggestions and conduct long tail research via a quick and easy framework. A creation of Think Pragmatic, Ubersuggest is one of those kind of tools that are so simple in concept, but yet so useful in application, that you will wonder how you got along without it before now. Ubersuggest makes use of the Google Suggest database to come up with expansions of your basic keyword terms that are currently being searched and/or are popular search items.” Read the entire review here.

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Upcoming Events
Social Networking Conference – Miami, FLJanuary 19-21, 2011
Digital Marketing Forum 2011 – Austin, TXFebruary 2-4, 2011
Online Marketing Summit – San Diego, CAFebruary 7-10, 2011
Usability Week 2011 – New York, NYFebruary 7-11, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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