Pay Per Click Universe – July 2008 – Vol. 5, No. 7

Pay Per Click Universe – July 2008, Vol. 5, Issue 7

Editor’s Note

The Fall issue of Search Marketing Standard magazine will feature a series of articles on mobile search, so you are going to want to check it out. After years of saying "this is the year for mobile search," marketers are beginning to see significant movement in search on the wireless network. If you want to find out more, sign up for a subscription – it’s only $15 per year for US and $20 per year for international. Check it out here.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

Posted By – "Google Inc., owner of the YouTube video-sharing Web site, may be exposed to heightened privacy complaints from Internet users after a U.S. judge ordered it to give Viacom Inc. a database about online viewers. Google was ordered two days ago to turn over records of videos viewed on YouTube, the login name of viewers and their computer’s Internet address." Read the rest of the news item here.

Posted By Search Engine Land – "The LiveSide Blog reported that Chris Pendleton, Virtual Earth Evangelist posted the news that has now dropped their own mapping product for Microsoft’s Virtual Earth. Virtual Earth can now be found on Ask Maps, Ask City, and within Ask’s search results as Smart Answers." Read the rest of the news item here.

Posted By  – "(PRWEB) July 2, 2008 — Pay-per-click search advertising network announces the release of several major platform enhancements including conversion tracking, geo-targeting and Click-Free™, a direct navigation advertising offering." Read the rest of the press release here.

Posted By BusinessWeek  – "Still smarting from a failed attempt to buy Yahoo! (YHOO), Microsoft (MSFT) is trying another tactic to gain on Google (GOOG) in Web search. Microsoft is buying Powerset, developer of what it hopes is a smarter way to search the Web. Powerset uses so-called "semantic Web" technology that brings up results based on an understanding of a word’s meaning and the context of its use." Read the rest of the news item here.

Posted By Search Engine Land – "I reported at the Search Engine Roundtable that the Overture Keyword Suggestion Tool no longer takes you to the tool, instead it redirects you to the Yahoo Search Marketing landing page. I emailed Yahoo for a statement, and they have confirmed that they have decommissioned the tool." Read the rest of the news item here.

Posted By Google Webmaster Central Blog – "We’ve received numerous requests to improve our indexing of Adobe Flash files. Today, Ron Adler and Janis Stipins—software engineers on our indexing team—will provide us with more in-depth information about our recent announcement that we’ve greatly improved our ability to index Flash." Read the rest of the news item here.

Special Deals Available for PPC Users Through Pay Per Click Universe

LocalPages has an offer for Pay Per Click Universe readers of $100 of free traffic. LocalPages – bringing your neighborhood to you! Sign up for this bonus offer at

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

"I was listening to a great podcast from Stanford University’s Entrepreneurial Thought Leadership Series. Sue Decker, the President of Yahoo!, gave an excellent talk about Yahoo! and their future. It is definitely worth listening to if you want to understand where Yahoo! is heading. Although based on the recent exodus of many Yahoo! managers, it makes me wonder how much confidence Yahoo! employees are placing in Ms. Decker’s vision." Continue reading …

To view the Search Marketing Standard blog archive, visit

Featured Review – PPC Tool

"In these days of extreme competitiveness in PPC advertising, a number of tools are available to help you get a handle on what your competitors are doing with their ad campaigns. One such tool is KeywordSpy, which allows you to identify the keywords your competitors online are using in their paid search campaigns. KeywordSpy is simple to use, but very powerful in the intelligence it provides." Read the entire review here.

Preview of the Upcoming August 2008 Issue

If you’re looking for some tips to light a fire under your PPC ads, take a look at Kalena Jordan’s article "Top 10 PPC Ad Tricks to Boost Your Click-Through Rate," which can be found in our Articles section here.

Keep on top of all the action by visiting our news archive section for July and all previous months, and watch for the next edition of the Pay Per Click Journal to arrive in your emailboxes on August 3rd.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the discount on Search Marketing Standard magazine available to new subscribers.