Pay Per Click Universe – July 5, 2010 – Vol. 7, No. 13

Pay Per Click Universe – July 5/10 – Vol. 7, No. 13

Editor’s Note
Landing Pages in 5-4-3-2-1… 

Search engine pay-per-click advertising programs and tools for keyword analysis and analysis of clickthrough rates are part of the equation when advertising online, but equally important is what comes after the click — how do you entice a viewer to buy the widget you have for sale on your landing page? What is it about your merchandise that makes it irresitible? Or what is it about the design of the offer that makes it irresistible? There are a million different factors in combination that make your offer attractive, but chances are the five factors included in “5 Tips To Improve Conversion On B2B Landing Pages” by Amanda Simmons on Search Engine Land’s Strictly Business column are also present. These tips apply equally to B2C products, and are good, all-around sales tips for any kind of business.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
The Cost of Multichannel Cannibalism – July 5, 2010 

Posted By Search Engine Land – Paid Search – “Revenue share deals are appealing for their simplicity as well as the sense they provide of protecting the advertiser’s bottom line. As long as the commission rates make sense financially, it seems the advertiser can’t lose money.” Read the rest of the news item here.

Social Network Ad Revenues To Grow, But Where? – June 28, 2010

Posted By Social Media & Marketing Daily – “Social network advertising clearly has a bright future, and the prospects for future growth were confirmed by a new forecast from Borrell Associates, which predicts massive growth in ad revenues this year. My only question is: Where is this ad spending going to happen?” Read the rest of the news item here.

One Ad Vs. Many – Understanding Placement Targeted Ads on Google’s Content Network – June 25, 2010

Posted By Search Engine Watch – “Last time, we discussed the basic principles of placement targeting on Google’s Content Network. Let’s expand on that topic by looking at how placement targeting alters the performance dynamics of your content ads.” Read the rest of the news item here.

Ad Sitelinks Now Available For Any Campaign – June 24, 2010

Posted By Google Inside AdWords Blog – “Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%” Read the rest of the news item here.

How To Compare Your PPC Performance To Your Competitors – June 23, 2010

Posted By Search Engine Watch – “Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods can be challenging. Let’s explore how to bolster your PPC volume in the Opportunities tab within Google AdWords.” Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor  

Findology for their support:

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PPCU readers will receive a bonus of up to $100 match of their initial deposit when they sign up for an account at (minimum deposit of $50). is the premier pay-per-click search marketing platform delivering conversions from our network of exclusive publishers. – Online Marketing Made Easy!

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Search Blog by Search Marketing Standard Magazine
Site Speed. It’s Official. Can The Magento Zealotry End? – Jamie Sirovich  

“It’s official now, and the shock waves are still rippling through the SEO-interweb. Site speed is a ranking factor. I have long contended that website architecture is a factor in search marketing (see Professional Search Engine Optimization with PHP), and this is just another example — technology and marketing are forever intertwined in a Frankenstein marriage between a talented marketer and computer programmer.” Continue reading …

To view the Search Marketing Standard blog, visit

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We would like to take this opportunity  

to thank our sponsor for their support:

Upcoming Events
eComXpo Online – Online – July 7-8, 2010 

HostingCon 2010 – Austin, TX – July 19-21, 2010

OMMA Behavioral – San Francisco, CAJuly 21, 2010

Online Marketing Summit – Houston, TX – July 23, 2010

Affiliate Summit East 2010 – New York City, NY – August 15-17, 2010

Search Engine Strategies (SES) – San Francisco, CA – August 16-20, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.