Pay Per Click Universe – July 5, 2011 – Vol. 8, No. 13
Search Marketing Standard Print/Digital MagazineNewsletter readers will know that in each issue of the PPCU newsletter, we link to a recent item posted on our sister site, Search Marketing Standard, but you may not know that Search Marketing Standard is a print and digital magazine! If you are looking for tips and tactics, how-to instructions, guidelines and Q&A, Search Marketing Standard is the place to go. Sign up for a year’s subscription and receive not only 4 quarterly issues of our print publication with articles from prominent experts in the field, but also access digital copies of the magazine and other premium digital content available to subscribers only. Subscribe here and use coupon code SMSNP23 for 23% off.
Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at [email protected]
Creating PPC Mobile Landing Pages For Fun And Profit – July 3, 2011
Posted By PPC Without Pity – “Alright folks, it’s 2011. 74.6 million Americans own a smartphone, and mobile advertising is more important than ever. If you haven’t already, it’s about time for you to get your mobile strategy in order. For those of you who have been putting off creating a mobile landing page for your pay per click accounts, I have good news. ” Read the rest of the news item here.
PPC Ad Testing: “Can” vs. “Should” – July 1, 2011
Posted By Searching Beyond the Paid – “I love PPC for a number of reasons. It’s fast and effective, it doesn’t
require a ton of money to use, and there are few other marketing channels that make ad testing so easy and effective. But as much as I love PPC adtesting, I feel the need for caution.” Read the rest of the news item here.
Facebook Ads Give a Little More – June 27, 2011
Posted By Search Engine Journal – “Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers.” Read the rest of the news item here.
Learn About the Latest in Video Ads on Ad Innovations – June 27, 2011
Posted By Google Inside AdWords Blog – “Google offers the world’s largest online video audience, based on users of Google.com search, our partnerships with top video publishers across the Google Display Network, and the reach of YouTube.” Read the rest of the news item here.
The Strategy Behind Display Network Exclusions – June 24, 2011
Posted By PPC Hero – “Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on your goal metrics?” Read the rest of the news item here.
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AdWords Neophyte? 5 Prime Sources of Help Direct From The Source
If you’re considering dipping your toes into the waters of Google AdWords, you almost certainly can benefit from taking a look at some information about the program and how to use it before taking the plunge. There are a million sources offering everything from pretty basic data about how to use AdWords all the way to complex courses that cover every possible aspect of how to take advantage of each and every feature included in it.
The best place to start, however, is directly at the source – Google. Google has provided an incredible amount of information and training material on AdWords, most of which is free for anyone to access and use. There is no need to have an active account to start learning about the program, and you can explore the variety of possibilities and features to judge its usefulness to your situation without having to commit a dime in actual budget.
Here are five different types of training and information on AdWords that Google supplies for those interested in finding out more about how
AdWords works, and to help those already signed up for the program in tweaking and perfecting their advertising campaigns. These are in addition to a robust help center and forum where one can browse around and discuss the program with other users. Continue reading …
Griffiths Identify Your Top Search Competitors Tool
“If you are involved in pay-per-click advertising, you need to figure out who your competitors are, and not just by looking at the other PPC ads that are appearing with yours. It makes good business sense to identify your top competitors in general, so that you can keep track of their activities and figure out what they may be doing to outrank you or outperform you.
There are many such tools to help you find your competitors online that prowl the Google space, but what do you do if you primarily advertise on Bing and Yahoo! or you want to explore those options?” Read the entire review here.