Pay Per Click Universe – June 2008 – Vol. 5, No. 6

Pay Per Click Universe – June 2008, Vol. 5, Issue 6

Editor’s Note

With the summer issue of Search Marketing Standard magazine out the door, we are finalizing plans for the Fall issue. I have to say that each quarter I am amazed and thrilled at the effort everyone at our parent company puts into the publication to ensure that we provide quality material from the movers and shakers in search engine marketing. Join the fun and sign up for a subscription – it’s only $15 per year for US and $20 per year for international. Check it out here

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

Posted By ClickZ.com – “As has been forecast for all of online advertising, local Web ad revenues are poised for growth. A new report shows local online ad spending is rising at a 50 percent clip, and will hit $13 billion this year.” Read the rest of the news item here.

Posted By Search Engine Watch – “The local search marketplace continues to grow rapidly. Local is growing at a faster percentage rate than general search. Additionally, changes in search patterns show that consumers are becoming better and smarter searchers, moving from simple one- and two-keyword searches to more specific four- and five-keyword searches.” Read the rest of the news item here.

Posted By MarketingVOX - “For the first time in months, comScore’s report on Google’s paid click performance contains good news, reports Fortune. Facing previously dire comScore stats, investors had begun worrying about Google’s vulnerability to economic woe.” Read the rest of the news item here.

Posted By comScore - “Reston, VA, May 28, 2008 — comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced the acquisition of M:Metrics, Inc., the recognized leader in mobile measurement. The acquisition makes comScore the immediate leader in measuring the emerging and strategically important mobile Internet market and adds to comScore’s leading position in measuring PC-based Internet usage.” Read the rest of the press release here.

Posted By ClickZ.com – “Microsoft SVP Brian McAndrews yesterday unveiled new mobile ad sales initiatives along with a new brand, Microsoft Advertising, to house all the company’s offerings to marketers. The company is also planning to roll out a program to offer searchers cash back on the purchase of products discovered through its search interface. The move is partly an attempt to capture search share from Google, a more urgent goal in the wake of Microsoft’s aborted bid to acquire Yahoo.” Read the rest of the news item here.

Posted By WebProNews – “Google has announced the release of AdWords Editor 5.1. This new version contains only minor adjustments, but would be quite beneficial for users. AdWords Editor 5.1 update includes, the previous four tabs for advertisements (text, image, local business, and mobile) now been grouped under a single ‘Ads’ tab. This update has been incorporated due to a constant ‘space issue’ in the interface. However, this issue only bothered a handful of users. Well, it seems Google does recognize the importance of each and every user after all.” Read the rest of the news item here.

Special Deals Available for PPC Users Through Pay Per Click Universe

eZanga has an offer for Pay Per Click Universe readers of $100 in free advertising. Hop on and go™ with eZanga! Use coupon code SMS100 when you sign up for this bonus offer at eZanga.com.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

“A few years ago, comparison shopping engines (CSEs) like Shopping.com, Shopzilla, Nextag and PriceGrabber were hot commodities. Many of them had been acquired for upwards of $500 million, they had strong profits, and a growing customer base. This despite the fact that they had very poor user interfaces, questionable data accuracy, and complicated back-end systems for retailers. Today, the accuracy and functionality of the CSEs aren’t much better than they were in the past, but the competition lining up to grab market share is much more fierce.” Continue reading …

To view the Search Marketing Standard blog archive, visit SearchMarketingStandard.com.

Featured Review – PPC Tool

SpeedPPC is a desktop application that helps speed up the process of creating customized PPC ads and landing pages. Although SpeedPPC can be used by those setting up and running smaller ad campaigns with only a few keywords or products, the cost of the software (just under $500) will likely restrict its appeal to those working with large numbers of keyword phrases or products and/or those involved in affiliate marketing.” Read the entire review here.

Preview of the Upcoming July 2008 Issue

Winter may seem far away for the majority of us, but it is time to start thinking about your holiday online advertising plans. One tip – Keyword Discovery has a great trends tool that shows search phrases over a 12-month period so you can check out popular search phrases from around the prime shopping period in 2007.

Keep on top of all the action by visiting our news archive section for June and all previous months, and watch for the next edition of the Pay Per Click Journal to arrive in your emailboxes on July 5th.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the discount on Search Marketing Standard magazine available to new subscribers.