Pay Per Click Universe – June 6, 2011 – Vol. 8, No. 11


Pay Per Click Universe – June 6, 2011 – Vol. 8, No. 11

Editor’s Note
New Videos Demonstrate AdWords Campaign Experiments
Google really does a stellar job of providing educational material that will help you take advantage of the different nuances of AdWords. Of course, it’s in their best interest to help potential advertisers get to know how to use their product, since informed customers are more likely to spend more and try new features. It’s a mutually beneficial situation! 

Recently, Google announced their AdWords Campaign Experiments (ACE)  feature, which lets advertisers carry out split-test campaigns to see which version of an ad does best. And due to popular demand, this past week they debuted a series of videos that demo example experiments.

The videos show you how to set up an experiment and then how to divide an experiment into the experiment and control groups for the following four types of investigations — keyword match types, bids, ad creatives, and ad groups. If you’ve thought about trying ACE but weren’t sure how you could apply the process to an actual AdWords campaign, these videos will help.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
PPC Pitfalls For Beginners, Part 1 – June 2, 2011 

Posted By PPC Hero – “If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager.” Read the rest of the news item here.
Averages Lie: Part 27 – June 2, 2011

Posted By RKG Blog – “Okay, it probably isn’t actually part 27, but it is a recurring theme at RKG Blog to point out that good data analysis is the foundation of good marketing and bad data analysis is a waste of time …. One source of the problem is fixating on the wrong “KPIs”.” Read the rest of the news item here.

Comparing Online Retail To The High Street – May 27, 2011

Posted By Econsultancy – “In the world of online retail, competition is growing and now you can often find the item you are looking for on multiple websites with similar price points. For this reason, it is important for retailers to improve aspects of their website in order to generate more sales.” Read the rest of the news item here.

Likeonomics: How Facebook Is Changing Online Business – May 19, 2011

Posted By Search Engine Journal – “The keyword has made much of the web what it is. In fact, you might be so stuck in that mindset that you don’t realize how different Facebook marketing is, and how it might begin to change the web’s shape, now that it’s bigger than Google.” Read the rest of the news item here.

10 PPC Management Tips for a Company Rebranding – May 18, 2011

Posted By Certified Knowledge – “I have had the chance to help many companies successfully manage their PPC campaigns through rebranding. While similar to a site redesign, rebranding an entire site changes your processes in some key areas. In
this post, I’d like to outline some best practices of transitioning paid search accounts from a legacy site to a new brand website. There are plenty more issues that could come up depending on your site or your
brand’s situation, but the following tips should help guide you though the most common situations involved with running PPC through a rebranding.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
From Nonprofit To Agency: 3 Search Engine Marketing Tips I Wish I Had KNown 

Before joining Anvil Media, I worked for almost three years at a local nonprofit here in Portland, Oregon.  Coming in fresh out of college meant that I was the youngest person in the organization, and by default, in charge of all online and email marketing.  I knew very little about search engine marketing (or that it was even called that), so I spent most of my time optimizing the look and feel of the site instead. Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tool
CPC ROI Calculator 

“Sometimes a simple tool is all you need to keep you on the right track with your pay-per-click campaigns. If you are wondering about your Return On Investment, and concerned about whether it is in the ballpark, all you may need is a simple tool such as SEOBook’s CPC ROI Calculator.

To use the tool, all you need do is enter the following information into the appropriate spots:

- Total number of monthly clicks

- Estimated average Cost Per Click (CPC) in dollars

- Conversion rate (%)

- Average profit per conversion in dollars

Read the entire review here.

We would like to take this opportunity

to thank our sponsor Findology for their support:

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Upcoming Events
Search Engine Strategies – Toronto, CanadaJune 13-15, 2011
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Search Marketing Expo East – New York, NYSeptember 13-15, 2011
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