Pay Per Click Universe – March 2008 – Vol. 5, No. 3

Pay Per Click Universe – March 2008, Vol. 5, Issue 3

Editor’s Note

The Spring 2008 issue of Search Marketing Standard magazine, published by our parent company, has been mailed to subscribers. The magazine, which is the leading print publication on the search marketing industry, deals with pay-per-click advertising issues as well as search engine optimization. If you would like to subscribe, the annual cost is a mere $15 for US residents and $20 for foreign subscribers for four issues chockful of information and opinions on the best tactics and practices for your online business. To subscribe, please visit http://www.searchmarketingstandard.com. The upcoming Summer issue looks like a real winner! 

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

“Over the years Google’s content network has built up a bad rap in some circles. Advertisers were concerned about the proliferation of made-for-AdSense sites, a rise in click fraud, and a lack of detailed reporting options. In 2007 Google responded, introducing a series of enhancements designed to benefit the advertiser, consumer and publisher experiences. Those efforts are now paying off, as many advertisers contacted by ClickZ say they’ve seen improved results over the past six months.” Read the entire news item here.

“Reportedly set to launch in invite-only limited beta today, Google’s new automatic matching AdWords feature has been met with a wary reception from online search marketers. “Google is trying to garner whatever available revenue they can if campaigns have surplus budgets,” said Mark Simon, VP of industry relations for Didit. He said clients who had recently received invitations to join the program by e-mail had contacted Didit for advice.” Read the entire news item here.

“SAN FRANCISCO, Feb 28, 2008 (BUSINESS WIRE) — LookSmart, Ltd. (NASDAQ: LOOK), an online advertising networks and technology solutions company, today announced financial results for the fourth quarter and year ended December 31, 2007. For the fourth quarter of 2007, LookSmart reported total revenue of $15.7 million, which represents a 6% increase from $14.9 million in the fourth quarter of 2006, and a 24% increase from $12.6 million in the third quarter of 2007.” Read the entire press release here.

“Yahoo has started testing behavioral and geo-targeting across its growing network of newspaper publisher sites. A preview of its nascent display ad management platform and recent statements from Yahoo execs indicate the firm’s sales restructuring, newspaper consortium project and network ambitions are aligning.” Read the entire news item here.

“NEW YORK (Associated Press) – Google Inc. shares recovered some ground Wednesday following three days of selling. The recovery came as several analysts rose to the Web giant’s defense, after data suggesting its core business could be slowing. After starting the year near the $700 mark, Google shares have shed about one-third of their value.” Read the entire news item here.

“NEW YORK (Reuters) – Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc and Yahoo Inc. Microsoft’s “Engagement Mapping” is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the last ad that a user clicked on online.” Read the entire news item here.

Special Deals Available for PPC Users Through Pay Per Click Universe

ABCSearch is Building E-Business™. Sign up for an account and receive up to $100 matching funds as a sign-up bonus to Pay Per Click Universe readers at ABCSearch. ABCSearch’s network currently generates over 6 billion searches each month.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

“Earlier this week, Google shares fell $22 (4.6%) on news that comScore data showed a 7.5% drop in monthly Google paid clicks. As one Wall Street analyst put it, “Though we hesitate to read too much into ComScore data in general and one month’s release in particular, we are incrementally more cautious on our revenue growth estimates for Google sites.’’ My reaction to this data (and to the Google stock decline) was mixed.” Continue reading …

To view the Search Marketing Standard blog archive, visit SearchMarketingStandard.com.

Featured Review – PPC Tool

“With mobile advertising beginning to take off as a form of marketing for the wireless market, it was only a matter of time before tools to help advertisers analyze the results of their ad campaigns began to appear. One such tool is an offering from Bango, a UK-based company that helps businesses create a presence on the mobile web platform. Some of the services they offer include assistance in building a mobile website, partnerships with various advertiser programs, built-in payment options for mobile sites, and the Bango Button – an easy solution to adding websites from your PC to your mobile.” Read the entire review here.

Preview of the Upcoming April 2008 Issue

It looks as if there may be a rocky road ahead for executives at the Big 3 struggling with stock prices, takeover talks, and ways to move their business forward, but advertising will remain as the method of monetization. Keep on top of all the action by visiting our news archive section for March and all previous months, and watch for the next edition of the Pay Per Click Journal to arrive in your emailboxes on April 5th.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the $300 worth of PPC incentives available to new subscribers.