Pay Per Click Universe – May 16, 2011 – Vol. 8, No. 10


Pay Per Click Universe – May 16, 2011 – Vol. 8, No. 10

Editor’s Note
New Resource Library for Google AdWords Certification
If you are a qualified Google Individual or a Certified Partner — or you are studying to be one — you already know how important such certification can be for establishing yourself in the industry. It indicates to potential clients that you have put in time and effort into learning the ins and outs of Google AdWords and have passed an exam given by Google. Last week, Google announced a new resource library for this group of people, one filled with items to help you master the knowledge needed to pass the certification exam. 

Perhaps the best news is that you don’t have to have passed the exam to get access to the library! Four categories of items are available — . Just register for the program after signing in to your Google account.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Choosing The Right PPC Freelancer – May 15, 2011 

Posted By PPC Without Pity – “If you want to play the online advertising game, chances are your business will need to do a little pay per click marketing at some point. Many small businesses try to make a go of it on their own, and often fall behind because of a lack of PPC experience and a couple of rookie mistakes. In this situation, you can either buckle down and study PPC hard, hire an expensive agency to manage your accounts, or find a competent freelancer to manage your account.” Read the rest of the news item here.

A 5-Point Checklist for Successful PPC Campaign Settings – May 13, 2011

Posted By Searching Beyond The Paid – “Checklists are great for PPC too – even for us old pros who’ve been doing this for a long time. Checklists help you make sure you’ve set up your campaigns for success right away, which is the name of the game – and campaign settings can make or break your PPC success.” Read the rest of the news item here.

An Obsession With Advertising, Accountability, and Awesomeness by Avinash Kaushik – May 13, 2011

Posted By Google Inside AdWords Blog – “I’m so incredibly impressed with the rapid evolution there’s been in the advertising and marketing possibilities available to us. Offline, online, social-there are so many things to do and so little time (and budget!). One of the absolute delights of online marketing (regardless of type) is the amount of accountability you can bring to your marketing budgets. For example, think about how challenging it is to know how many people looked at your ad in a magazine and took action.” Read the rest of the news item here.

Download the Text Ad Testing Master’s Guide – May 9, 2011

Posted By ClickEquations – “Text ad writing and testing is simple to understand, relatively easy to execute, yet full of many subtleties that influence success. If you want proof, just look at last weeks Text Ad  Optimization Q&A series. Our experts share a wide range of opinions in their answers to 5 text ad testing questions … Read the rest of the news item here. Video Tip: Google Sitelinks – May 9, 2011

Posted By Clix Marketing PPC Blog – “May is online marketing month at!  Along with a series of webinars, blogposts and events, is featuring video tips throughout the month for online retail marketers.  RKG provided today’s tip on optimizing your PPC program by enabling Google’s Sitelink
extensions.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
SEO In 30 Minutes Or Less: Leverage Facebook To Juice Up Your SEO Results 

Marketers often treat SEO and Facebook as separate silos. However, there are many ways to leverage insights from one to improve results in the other.

In the time it takes to grab a cup of coffee at your local Starbucks, you could start identifying key data points from your Facebook performance to drive future SEO results. First, look at the specific types of Facebook data that will be most useful to reference, and then
examine the corresponding SEO applications. Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tool
Keyword Mixer 

“Keyword tools are a basic component of any pay-per-click advertising campaign. They can range in complexity from the very simple to the very complex, and each person who works in PPC soon collects a number of “favorites” that they tend to use for all their campaigns.

One such basic and simple keyword tool is Keyword Mixer. A free tool, it’s in the class of helpful programs that formats and prepares your keyword list for submission to search engines. Read the entire review here.

We would like to take this opportunity

to thank our sponsor Findology for their support:

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