Pay Per Click Universe – May 2, 2011 – Vol. 8, No. 9


Pay Per Click Universe – May 2, 2011 – Vol. 8, No. 9

Editor’s Note
PPC Is Moving On From Search Engines
A lot has changed regarding PPC since the first days of AdWords, but perhaps the most significant change is the burgeoning move of paid search from search engines to social media. Starting with locales like YouTube, the popularity of placing ads on social media properties has risen and options available for paid campaigns have increased. The recent SEMPO 2011 State of Search Marketing Report found that 47% of those responding to the survey indicated that they run PPC campaigns on Facebook, and 27% on LinkedIn. These figures far exceed those reporting campaigns on search engines other than the Big 3. For more details, the full report (and a free sample of the results) is available here at Econsultancy. 

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Averages Lie: A Guide To Understanding Increments & Bid Simulator – May 2, 2011 

Posted By Search Engine Land – Paid Search – “Suppose you run a banana stand. You buy pallets of bananas and sell them for $1.00/banana to poor saps in the airport. You normally buy bananas from Farmer Jones for $0.30 each. You have an additional $0.60/banana in expenses for delivery costs, storage, staffing, airport booth rental, etc., leaving you with $0.10 profit on each sale.” Read the rest of the news item here.

Secrets To Paid Search Success – May 2, 2011

Posted By PPC Hero – “Search is like no other marketing channel. People are literally telling
you what they want. In fact, all of the variations and iterations of ways people type in search terms are the way they think about what they want. Some want a new roof. Others want a new roofing estimate.  This type of insight into the consumer’s mind is unprecedented. It is a perfect direct response testbed.” Read the rest of the news item here.

PPC Education Resources – April 24, 2011

Posted By PPC Without Pity – “If you’re just getting started out in pay per click marketing, it can be
difficult to figure out where to start. There are a lot of companies out there to have a magic bullet or “proprietary system” that will solve all of your PPC woes once and for all. Unfortunately, this leads to a
lot of unscrupulous companies taking advantage of people’s ignorance of the online marketing space.” Read the rest of the news item here.

Facebook Advertising 101 Part 2: Campaign Setup – April 21, 2011

Posted By The RKGBlog – “In our last Facebook 101 post we gave an overview of Facebook’s potential for advertisers and provided a basic strategy.  Today, we’ll walk you through the process of setting up your first Facebook ad campaign.” Read the rest of the news item here.

Inside the adCenter Quality Score – Or Should We Call It Competitive Score? – April 19, 2011

Posted By Clix Marketing PPC Blog – “New features are coming soon to Microsoft adCenter. One of the most interesting updates to the adCenter interface is the exposure of your individual keyword Quality Scores.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Hello Again: Retargeting Tips For Beginners 

Online marketing continues to be challenging, especially when most people who visit a website won’t buy on the spot. Retargeting, a behavioral targeting tactic, can give advertisers another chance for face time with their prospects. By reaching potential buyers as they surf the web, advertisers can bring them back to purchase or take another action on the site.

It all starts with a small piece of code advertisers place on their site, which sets a “cookie” in the user’s browser. This code identifies prospects and instructs the ad network to save website visitors to a retargeting list.

Advertisers can then create a campaign that targets an ad to this list of prospects as they browse the web. The ads can be shown on any website in the retargeting network that a prospect visits, regardless of the content. The ads won’t be shown to people who are not on the list.

Now that Google offers retargeting options in AdWords, called “remarketing,” it is even easier for advertisers to get started retargeting their website visitors. There are a few tips you’ll want to remember to get up and running smoothly. Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tool
PPC Domain Hound 

“Part of any successful pay-per-click advertising campaign involves ensuring that your website has been optimized for search engines. And a key part of that strategy is to choose a domain name for your site that reflects its purpose, is catchy, and has at least some of your keywords included in it…. PPC Domain Hound is an inexpensive tool that can help you search for available domain names that fit your keyword requirements. It is simple to use and comprehensive in its options. With it, you can enter the keywords you wish to have included in your domain name, choose the types of domain you want to include (.com, .net, etc.), add any recurring suffixes or prefixes, and the tool will work to find all available possibilities. Read the entire review here.

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Upcoming Events
AdWords Advantage OnlineMay 10-19, 2011
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Search Marketing Expo (SMX) Advanced – Seattle, WAJune 7-8, 2011
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A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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