Pay Per Click Universe – May 2008 – Vol. 5, No. 5

Pay Per Click Universe – May 2008, Vol. 5, Issue 5

Editor’s Note

With Steve Ballmer’s letter to Yahoo! yesterday expressing Microsoft’s resolve not to pursue an acquisition of Yahoo!, the focus will shift to a consideration of whether an alliance of Google and Yahoo! is in the cards, especially given their recent foray into shared advertising. Just when you thought it was safe to stop thinking about mergers, it’s not! We’ll all be very tired of this before it’s over – I just hope whatever results is not called Goohoo or Yaggle. Microhoo just about did me in. But seriously, this does now raise the question of what will Microsoft do to boost its share of the online ad pie?

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at [email protected].

Recent Pay-Per-Click News and Announcements

Posted By The New York Times – “SAN FRANCISCO — How low will Yahoo’s stock go on Monday? And how long will it stay there? These questions are high in the minds of Yahoo shareholders, and probably its management, as the company considers its options after Microsoft’s decision to withdraw its offer to buy Yahoo for $33 a share, or approximately $47.5 billion. ” Read the rest of the news item here.

Posted By – “SAN FRANCISCO (Thomson Financial) – Yahoo Inc. may be close to an agreement to carry search advertisements from Google Inc., according to a media report Friday. The pact could be announced within a week, the Wall Street Journal reported on its Web site, citing sources.” Read the rest of the news item here.

Posted By GenieKnows – HALIFAX, May 1 /CNW/ – After extensive research, today announced a partnership with Click Forensics(TM), Inc., the leading provider of traffic quality management solutions. As part of the agreement, will use the Click Forensics for Publishers solution to track and rate Pay-Per-Click traffic for the network of publishing partners in order to improve overall traffic quality.” Read the rest of the press release here.

Posted By Media Buyer Daily – “The Mobile Marketing Association this week published its second set of guidelines, a 10-page booklet that recommends best practices for technical applications. ” Read the rest of the news item here.

Posted By – “As newspaper sites join networks to rake in national ad dollars, they cannot forget their primary mission is to serve local audiences and local advertisers. Like other innovators in the online newspaper industry, Tribune Interactive’s and The Seattle Times Co. have developed new features and products to work toward that goal.” Read the rest of the news item here.

Posted By MediaPost – “Expanding into the mobile arena, local online advertising company Marchex will provide call-tracking services to mobile ad networks AdMob and 4INFO. For pay-per-call campaigns running on the mobile networks, Marchex will report which ads generated calls, as well as tracking the location, time of day, and duration of calls. ” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine

“My Gosh! Take a step back and think about all of the channels of input screaming out for your attention. You have the constant deluge of Twitter, the pounding of your RSS reader from bloggers pushing out their content, you have publishing sites with articles, videos and podcasts, not to mention Facebook, MySpace, Ning and LinkedIn social networks to monitor and manage. FriendFeed, a social media aggregator, received a big investment because they claim to help manage this vast network of information.” Continue reading …

To view the Search Marketing Standard blog archive, visit

Featured Review – PPC Tool

Adapt SEM is a paid search management product offered by Adapt Technologies, Inc., a Pasadena-California-based company. Formerly sold under the name SEM-In-A-Box, it provides a means of automating the management of PPC ad campaigns and providing recommendations on various aspects of keyword selection, bidding, and optimization of ads. Using data compiled from an advertiser’s Google and/or Yahoo! accounts, Adapt SEM analyzes it against goals defined by the client, and produces recommendations for action ranging from high to low priority. The advertiser can view analysis showing the rationale behind recommendations and decide whether to accept or reject them.” Read the entire review here.

Preview of the Upcoming June 2008 Issue

It’s difficult to believe that we will soon be halfway through the year (and yes, we’re still embroiled in merger talk). Keep on top of all the action by visiting our news archive section for May and all previous months, and watch for the next edition of the Pay Per Click Journal to arrive in your emailboxes on June 1st.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the discount on Search Marketing Standard magazine available to new subscribers.