Pay Per Click Universe – November 1, 2010 – Vol. 7, No. 21

Pay Per Click Universe – November 1/10 – Vol. 7, No. 21

Editor’s Note
Yahoo & Microsoft Changes 

With the alliance in place, you may be wondering how this changes your approach to PPC advertising on Yahoo and Microsoft. To help you now that all Yahoo accounts have been transitioned over to adCenter, the Yahoo Search Marketing Blog has a series of posts detailing how the two programs differ and how to get the most out of adCenter for those used to the Yahoo system. Number 6 in the series deals with Match Types and Negative Keywords, while earlier posts handle aspects like budgeting, analytics, keyword normalization, distribution controls and targeting. If you have questions about how to handle the transition, these posts are a great place to start.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Viral Video Marketing And YouTube Advertising: A One-Two Punch – November 1, 2010 

Posted By Search Engine Land – Paid Search – “In my opinion YouTube doesn’t get the attention is deserves from advertisers. Yet YouTube is the #2 search engine by query volume.” Read the rest of the news item here.

The Final Nail In The Coffin of Yahoo Search Marketing – October 31, 2010

Posted By PPC Without Pity – “It’s Halloween – the time of year where we all celebrate the macabre. Monsters, goblins, and the undead don’t usually have a lot of relevance to PPC marketing (unless you’re in the business of selling Halloween costumes), but this week I’d like to focus on one particular ghost that has finally been put in its grave: Yahoo Search Marketing.” Read the rest of the news item here.

Time-Saving Tools for Your Small Business – October 28, 2010

Posted By The adCenter Blog – “Running a small business can be time consuming and may leave little time for you to focus on your paid search marketing efforts. To help combat this issue, Microsoft Advertising offers several time-saving tools that will help you improve efficiency and reduce costs of your paid search campaigns. ” Read the rest of the news item here.

Modified Expanded Broad Match and More – October 26, 2010

Posted By ClickEquations – “Is it just me or is everything getting MUCH more complicated? Match types have been a pretty basic element in paid search of late. Other than the seemingly relentless creeping range of broad match over the last few years, and the occasional confusion over session-based broad match, there wasn’t much there to think about. Well as someone once said, things have changed.” Read the rest of the news item here.

Five Frequently Asked Questions About Google’s Quality Score – October 26, 2010

Posted By Search Engine People – “Don’t know much about Quality Score? If you’re just getting started with Google AdWords, you may need a little help figuring out how Quality Score works and how it will affect your PPC campaigns.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Landing Page Testing: Timeless Themes – Tim Ash  

(The following is a special guest post by Tim Ash, the landing page “guru” and well-known speaker at numerous industry events.)

“I have spoken many times on the topic of “Landing Page Testing and Tuning,” and a common audience question is “Can you give me some tips that always increase conversions?” Unfortunately, there are no such “silver bullets” that work in all circumstances, but the following three broad themes have been very useful for many of our client engagements.” Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

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Upcoming Events
PuibCon – Las Vegas, NVNovember 8-11, 2010
7th Annual Web 2.0 Summit – San Francisco, CANovember 15-17, 2010
Mobile Marketing Forum (NA) – Los Angeles, CANovember 17, 2010
Dreamforce Cloud Computing 2010 – San Francisco, CADecember 6-9, 2010
ILM:10 – Interactive Local Media 2010 – Santa Clara, NVDecember 7-9, 2010 

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.