Pay Per Click Universe – November 2007 – Vol. 4, No. 11

Pay Per Click Universe – November 2007, Vol. 4, Issue 10

Editor’s Note

During the last eComXpo, AdWatcher (an ad tracking solution from our parent company) hosted a webinar entitled “The State of Click Fraud in the Search Engine Industry.” The archived webinar is still available for viewing online and includes the presentation, slides, and the followup Q&A session. If you missed the original event, the webinar is well worth investigating. Meanwhile, any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

“Big news rocked the analytics industry for the second time in two weeks as WebTrends’ board of directors ousted CEO Greg Drew and three of his top executives. The dismissals, which WebTrends said were motivated by growth concerns, directly followed Omniture’s agreement last week to acquire Visual Sciences. The conjunction of events was coincidental, according to Tim Kopp, chief marketing officer for WebTrends.” Read the entire news item here.

“LOS ANGELES / MOUNTAIN VIEW, CALIF. (November 1, 2007)—MySpace, the world’s largest social network, and Google, Inc. (NASDAQ: GOOG) today announced that they are joining forces to launch OpenSocial— a set of common APIs for building social applications across the web. The partnership spearheads an initiative to standardize and simplify the development of social applications. Today’s announcement underscores MySpace’s commitment to supporting standards that foster innovation in an increasingly social Web.” Read the entire press release here.

“Microsoft has quietly opened a beta version of its soon-to-be-free Web analytics system, Project Gatineau. It allows users of Microsoft’s adCenter paid search to track how customers get to a Web site, where they go, and how they leave.” Read the entire news item here.

“Amsterdam – October 31 2007 – (, the number one provider of real-time intelligence web analytics, today reported that most people use 2 word phrases in search engines. Of all the search phrases world wide, 31.91 percent of the people use 2 word phrases, 27.02 percent use 3 word phrases and 15.22 percent use 1 word phrase.” Read the entire press release here.

“Pay-per-click, but how much? More than one-half of the US online retailers surveyed by NetElixir and the e-tailing group in October 2007 said that up to 40% of their orders now come from pay-per-click marketing. As a result, nearly nine in 10 said they planned to increase their PPC budgets in 2008, with 30% planning increases of 26% or more, according to the survey results published in NetElixir’s “E-tailer Pay-Per-Click Stress Study.” Read the entire news item here.

“SAN FRANCISCO–(BUSINESS WIRE)–LookSmart, Ltd. (NASDAQ:LOOK), released a new corporate web site to reinforce its two major lines of business: premium and performance advertising solutions for advertisers and publishers. The new website replaces the former consumer-focused search engine with a concise presentation of the company’s focus on the LookSmart Advertising Networks and white label Publisher Solutions.” Read the entire press release here.

Special Deals Available for PPC Users Through Pay Per Click Universe

eZanga makes it even easier to “hop on and go” with $100 in free clicks for Pay Per Click Universe readers who sign up using the online code SMS100 at eZanga.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

David Rodnitzky blogs – “Over the last few weeks, I’ve received email notifications from basically every comparison shopping engine with the same message – CPC rates are increasing for the holiday season. The most recent one I received came this week and said: “Effective November 1, 2007, will apply a 20% cost per click increase to base CPC rates across all categories. This holiday adjustment is temporary and will end on December 31, 2007. Our past experience has shown that merchants typically see increased clicks and conversion from leads throughout this period and as such you should expect consistent levels of ROI at the new rates throughout the holiday season.” Continue reading … 

To view the Search Marketing Standard blog archive, visit

Featured Review – PPC Search Engine

“eZanga is a metasearch engine that compiles results from about 20 major search engines (including Google, Yahoo, Ask, AOL, Enhance Interactive). The interface is bright, full of white space, and shows a lot of information in easy-to-distinguish different colored boxes. Users can search the web, images, audio, video, news, and shopping categories from the home page. The SERPs have a maximum of three (3) sponsored ads at the top of the page, distinguished only by the words “sponsored by” in front of their URL.” Read the entire review here.

Preview of the Upcoming December 2007 Issue

Watch for next month’s issue, which will arrive in your emailboxes on December 2nd. Meanwhile, if you need to catch up on the news, check out our news archive section for November and all previous months.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the $300 worth of PPC incentives available to new subscribers.