Pay Per Click Universe – October 18, 2010 – Vol. 7, No. 20

Pay Per Click Universe – October 18/10 – Vol. 7, No. 20

Editor’s Note
Google’s Ad Sitelinks Bear Fruit 

Google has had Ad Sitelinks available for almost a year now, but many advertisers have neglected to try them. According to Google, campaigns using the one-line version of Sitelinks may have CTR increases of 10% or more, while those with two lines, have reported increases of 30% or more. Sitelinks lets you include up to 3 links in your ad that connect with specific content on your site, and can be a great way to feature seasonal promotions. More info can be found here, as well as at a new online course on Sitelinks.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
The Future of Advertising: How Technology Is Transforming Consumer Engagement – October 18, 2010 

Posted By – “The media business is undergoing a sea-change. The passive consumer of analog media has rapidly evolved into an active creator of content moving across multiple digital media channels. But the pace of change is much slower in the advertising industry.” Read the rest of the news item here.

The Yahoo-Microsoft Search Alliance: Here We Go! – October 15, 2010

Posted By Searching Beyond the Paid – “This week, it’s happening – the much-vaunted transition of Yahoo PPC traffic to the Microsoft Adcenter platform and the combination of the two programs. Not since the launch of Yahoo Panama back in early 2007 has there been such a momentous shift in the traditional PPC marketplace.” Read the rest of the news item here.

How Google Takes the Form of Competitor for AdWords Ads in Top Position – October 14, 2010

Posted By The Rimm-Kaufman Group Blog – “A couple of weeks ago, Google announced a new metric in their Bid Simulator calculations, “Estimated Top Impressions”, a view of the number of times your ad should appear above the natural search results at various bids.” Read the rest of the news item here.

Mobile Consumers See Value in Advertising – October 11, 2010

Posted By eMarketer Daily – “A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices.” Read the rest of the news item here.

An Introduction to Content Targeting – October 7, 2010

Posted By Search Engine Land – PPC Academy – “We’ve spent virtually this entire year on buying paid search through the engines and now it’s time to dive into some of the other products that they offer for marketers. As a search marketer, you’ll be able to tap into some very powerful tools and ad inventory sources that can help supplement and compliment your current paid search efforts.” Read the rest of the news item here.

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Special Deals Available for PPC Users Through Pay Per Click Universe – $50 In Free Clicks 

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Search Blog by Search Marketing Standard Magazine
Building Twitter Popularity by Following Others – Rebecca Appleton  

“Social media can sometimes seem like a popularity content with the actual number of Facebook friends or Twitter followers you have becoming almost more important than whether or not you actually communicate or engage with those people. While most of us can quickly and easily run through school friends, friends of friends, old clients or old colleagues on our Facebook pages to increase the count, increasing Twitter followers for a business page can be quite a difficult task.” Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank
our sponsor Findology for their support:

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We would like to take this opportunity 

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Upcoming Events
Search Engine Strategies (SES) – Chicago, ILOctober 18-22, 2010
Social Tech 2010 – San Jose, CAOctober 26, 2010
ad:tech New York – New York, NYNovember 2-4, 2010
Streaming Media West – Los Angeles, CANovember 2-3, 2010
PubCon – Las Vegas, NVNovember 8-11, 2010 

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.