Pay Per Click Universe – October 2008, Vol. 5, No. 10

Pay Per Click Universe – October 2008, Vol. 5, Issue 10

Editor’s Note

Work is heating up on getting the Winter 08/09 issue of Search Marketing Standard magazine together and ready for the design magic it will undergo before being sent to the printer. If you don’t already subscribe to this quarterly print magazine dealing with the search engine marketing world, what are you waiting for? It’s only $15 per year for US and $20 per year for international. Check it out here.

This month’s newsletter contains a special announcement from PubCon with details of the upcoming Las Vegas conference and a link for more information.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

Posted By International Herald Tribune - "BERLIN: For more than a year, European data privacy officials have been battling with U.S. Internet search engines, trying to get them to conform to European restrictions on the storage of personal information gleaned from the Web. Now, as the U.S. titans Google, Microsoft and Yahoo continue to retain personal data beyond the six-month time limit established this year by the European Commission, regulators say their patience is running thin." Read the rest of the news item here.

Posted By WebProNews – "You don’t see a lot of traditional advertising from Google. Their philosophy is to build great products and develop amazing technology and let it sell (and support) itself. Their marketing strategy has relied mostly on word of mouth – and its worked well. It just may not be enough for a company their size. That is slowly changing. Google looks to be shopping for an ad agency. " Read the rest of the news item here.

Posted By Search Engine Land – "As Google Maps continues to roll out new features that competing map services don’t have, web users are rewarding it with big gains in traffic. A recent analyst report says Google is the number one maps site in terms of features and usability, and new traffic data just shared this week with Search Engine Land shows Google Maps pulling much closer to category leader MapQuest." Read the rest of the news item here.

Posted By – "WASHINGTON -(Dow Jones)- The chairman of the Senate antitrust committee on Thursday asked the Justice Department to continually monitor a pending arrangement between Google Inc. (GOOG) and Yahoo Inc. (YHOO) under which Yahoo will display some ads sold by rival Google." Read the rest of the news item here.

Posted By Zillow.comSEATTLE, Oct. 2 /PRNewswire/ — Real estate Web site® today announced the launch of the Zillow® Professional Directory, a new resource for real estate professionals to market their services to Zillow’s millions of visitors, for free. The Zillow Professional Directory helps consumers interested in buying, selling or conducting home renovations, to find and connect with a local professional to fit their needs." Read the rest of the press release here.

Posted By LookSmart – SAN FRANCISCO, Oct 01, 2008 (BUSINESS WIRE) — LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, which offers search advertisers improved click-through and conversion rates in categories such as travel, technology and retail, has doubled while low-quality traffic has been cut in half." Read the rest of the press release here.

The Following Is A Special Announcement
From PubCon Las Vegas, November 11-14, 2008
PubCon, the search engine and Internet marketing conference and expo, will be held at the Las Vegas Convention Center, on November 11-14, 2008 in Las Vegas, Nevada. PubCon is for anyone involved in the production, marketing or management of Internet web sites. Site owners or agencies, technical or marketing people are catered for throughout the four-day event.

PubCon starts where other conferences finish. PubCon is the affordable leading edge conference and expo where attendees have the opportunity to network with the experts and to come away with ideas, inspiration, technical and marketing expertise, along with new business contacts. This year it features Keynote Speeches including Satya Nadella, corporate vice president of the search and advertising platform group at Microsoft and George Wright, of Blendtec’s "Will it Blend" fame, known for his skills in viral promotion techniques that have driven more than 6 million visitors to his company’s Web site in less than a week.

Brett Tabke, PubCon’s organizer and WebmasterWorld’s CEO, said, "It’s great to be back to our November dates in Las Vegas, this time with a switch to the North Halls at the Convention Center. Our 2007 Las Vegas PubCon once again broke records for attendees and sessions, attracting the industry’s top speakers from the Internet’s leading businesses around the globe. Once again, our aim, for Las Vegas PubCon 2008, is to deliver an extensive program of educational, highly topical and cutting-edge Internet marketing know-how, and to bring extensive networking opportunities to every attendee. It’s a great place to meet and learn!"

Conference registration and more information is available at

About PubCon
PubCon is a six-track educational conference hosted by SearchEngineWorld and WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands.

Special Deals Available for PPC Users Through Pay Per Click Universe

MIVA offers $25 as a new account sign-up bonus to Pay Per Click Universe readers at MIVA – New Technology Platform Coming in Q4.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

"There’s an old saying that goes ‘first impressions count’. If you’re a website owner, looking to optimize your site for search engines but dependent on your online presence for sales, there are two sets of first impressions to worry about and two audiences you must sell your site to." Continue reading …

To view the Search Marketing Standard blog archive, visit

Featured Review – PPC Tool

"ClickDensity has been available for use since June of 2006, but has undergone a number of enhancements and improvements since its debut. ClickDensity’s basic function is to provide heatmaps and clickmaps of your website pages, activated via a few lines of JavaScript you place on the pages. When active, it will indicate the motion of visitors through your site and on individual pages within it, with sophisticated reporting that will allows you to analyze degrees of task completion using filters." Read the entire review here.

Preview of the Upcoming November 2008 Issue

Keep on top of all the action by visiting our news archive section for October and all previous months, and watch for the next edition of the Pay Per Click Journal to arrive in your emailboxes on November 2nd.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the discount on Search Marketing Standard magazine available to new subscribers.