Pay Per Click Universe – October 4, 2010 – Vol. 7, No. 19

Pay Per Click Universe – October 4/10 – Vol. 7, No. 19

Editor’s Note
Google’s SEO Guide Has Been Updated 

Google announced last week that they have released a new version of their ever-popular SEO Starter Guide. If you are involved in PPC, but haven’t given a whole lot of thought to how search engine optimization can help you not only rank well in Google, but improve the performance of your website in many ways, this guide is a great place to start. It’s free, relatively short (32 pages), and available in 40 languages. The update even includes tips for optimizing your site for mobile presentation.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Using The Google Keyword Tool Like A Pro – October 3, 2010 

Posted By PPC Without Pity – “Last week, we covered the first part of our two part series, “How To Use The Google Keyword Tool Like A Pro. This week, we’re going to delve into some more advanced options to help filter your keyword research to the most relevant phrases for your geographic area and market segment.” Read the rest of the news item here.

Russia’s Quintura Sells Its Virtual Search Patents – October 1, 2010

Posted By – “Quintura, which operates its own visual approach to web search and licenses the technology to third parties, says it’s sold its patents to the technology for $600,000 to an unnamed buyer.” Read the rest of the news item here.

Using AdWords Segments To Increase PPC ROI – September 30, 2010

Posted By Search Engine Watch – “Most of you are aware of the recent improvements to the Google AdWords user interface (UI), including the ability to run reports in the Campaigns tab. These are great time-savers for PPC managers. However, there’s another new and little-known feature called “Segments” that can really take your campaign performance to the next level.” Read the rest of the news item here.

Secret Underground Techniques Busted – 27.65% CTR Available With Just Testing – September 28, 2010

Posted By bg Theory – “I keep seeing ads for ‘magical ad writing’ systems where the screenshot includes a few keywords with 12-14% CTRs. Sounds great? Until you see the keywords only have 8-15 clicks, and none of the screenshots on the entire sales page have over 20 clicks. Let’s put those ultra-secret-underground systems in comparison with an actual campaign that went through just good ad copy testing techniques.” Read the rest of the news item here.

Google Instant: The Impact On Paid Search – September 27, 2010

Posted By Search Engine Land – Paid Search – “Google Instant rolled out September 8th to much fanfare and ballyhoo. The search marketing industry has been abuzz ever since with speculation about the impacts on both paid and natural search. Our firm has taken a pretty close look at the initial impact on paid search performance and we want to share our findings with you folks.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Getting More Mileage Out Of Traditional PPC Tactics – Scott Severson  

“Synopsis — Paid search has been a successful online tactic for a number of years now, and it definitely should be an integral part of the online marketing plan of many businesses looking to market their products and services on the Internet. However, with the increasing number of companies becoming involved in traditional paid search, even with the predicted continued growth of online advertising, it is imperative that paid search managers look beyond the status quo and explore ways to maximize their efforts beyond business as usual.” Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
DMA 2010 Conference & Exhibition – San Francisco, CAOctober 9-14, 2010
Search Engine Strategies (SES) – Chicago, ILOctober 18-22, 2010
Social Tech 2010 – San Jose, CAOctober 26, 2010
ad:tech New York – New York, NYNovember 2-4, 2010
Streaming Media West – Los Angeles, CANovember 2-3, 2010 

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.