Pay Per Click Universe – October 2007 – Vol. 4, No. 10

Pay Per Click Universe – October 2007, Volume 4,
Issue 10

Editor’s Note

We are currently working on the Winter 07 issue of Search Marketing Standard magazine (published by the same people that bring you, where our feature story will be on overcoming the challenges of bringing search engine optimization in-house by expert Jessica Bowman. If you still haven’t subscribed (and why not?), please visit the Search Marketing Standard website to do so. Meanwhile, any comments or suggestions for the PayPerClick Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

“Online advertising enjoyed another stellar round of growth during the second quarter of 2007, while spending during the first half of this year approached $10 billion, according to the latest missive from The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), which confirmed that the medium remains the fastest growing segment of the advertising business.” Read the entire news item here.

“For the third time in about a month, Google(GOOG) has been sued for patent infringement. Last week, Performance Pricing filed a lawsuit against AOL, Google, Microsoft, and Yahoo, charging the four companies with infringing upon its patent, ‘Systems and methods for transacting business over a global communications network such as the Internet’.” Read the entire news item here.

“Nokia’s nascent mobile content sharing platform, Mosh, already has users in 100 countries and is on the cusp of rolling out a variety of ad offerings, according to execs.” Read the entire news item here.

“New York, NY (PRWEB) September 25, 2007 — IndexTools (Inc.), leading provider of a cutting-edge online marketing analytics platform, announced today at OMD in Düsseldorf a Strategic Alliance Partnership with German online marketing agency, Booming GmbH.” Read the entire press release here.

“MONTREAL, CANADA–(Marketwire – Sept. 25, 2007) – Copernic Inc., (NASDAQ:CNIC), formerly known as Inc., a leader in internet search technology and online advertising, announced that the United States Securities and Exchange Commission (“SEC”) has informed the Company by letter that it has completed its investigation of the Company concerning certain trading in the shares of the Company in 2004, and that the SEC does not intend to recommend enforcement action against the Company.” Read the entire press release here.

“Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes. The nature of a website, and the content therein, will now dictate how that site is ranked in terms of the quality of its landing page.” Read the entire article here.

Special Deals Available for PPC Users Through PayPerClick Universe

Wondering if the Panama update will make Yahoo! Search Marketing your PPC search engine of choice? Yahoo! has a special deal for PayPerClick Universe readers of $a 50 credit when you sign up for a new account at Yahoo!.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

Hallie Janssen covered the goings-on at SMX Local & Mobile in Denver this past week and made a number of blog entries with the highlights. This is the first one written after attending three hectic sessions. Hallie made 3 other blog postings from the conference with some interesting comments on optimizing mobile content, pay-per-call ads, and user needs for local and mobile search. Start reading …  

To view the Search Marketing Standard blog archive, visit

Featured Review – PPC Search Tool

“The VisualCalc AdWords Dashboard provides a slightly different approach to analyzing the performance of your Google AdWords campaigns than most other products. Constructed using the Google AdWords API, VisualCalc’s goal is to move you from “data to decisions.” It is an easy-to-use, straightforward application.” Read the entire review here.

Preview of the Upcoming November 2007 Issue

Watch for next month’s issue, which will arrive in your emailboxes on November 4th. Meanwhile, if you need to catch up on the news, check out our news archive section for October and all previous months.

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the $300 worth of PPC incentives available to new subscribers.