Pay Per Click Universe – November 2008, Vol. 5, No. 11

Pay Per Click Universe – November 2008, Vol. 5, Issue 11

Editor’s Note

With economic troubles prevalent through October, the question on everyone’s mind is “how should I adjust my pay-per-click advertising campaigns?” It’s difficult to know what the best approach is, and in reality, each individual case should be judged on its own merits. There are certainly some bargains to be had, but predictions of declining consumer purchases for the upcoming holiday season make it even more important that you ensure your campaigns are operating as efficiently as possible. Make sure the basics are covered and if you don’t already, invest some time in looking at the analytics related to your campaigns to find places and areas where you can conserve costs and cut waste.

This month’s newsletter contains a special announcement from PubCon with details of the upcoming Las Vegas conference and a link for more information.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

Posted By WebProNews – “Google and Yahoo may abandon their planned search advertising deal as early as next week. According to the online edition of the Wall Street Journal, citing unnamed sources, reported that Google and Yahoo met with the Justice Department Thursday, and have not been able to reach an agreement to move forward on the deal.” Read the rest of the news item here.

Posted By Search Engine Land – “Mike Blumenthal has been diligently covering how local listings can be hijacked in Google Maps. He’s also been frustrated that Google doesn’t seem to be fixing the local hijacking problem. So, to illustrate the problem, he’s posted how he took over Microsoft’s business listing — turning it into Microsoft Escort Service — and how those from Apple, IBM, Coca-Cola, GM among others are also vulnerable.” Read the rest of the news item here.

Posted By MediaBuyerPlannerDaily – “U.S. visits to online retail websites have declined for the eighth consecutive week: For the week ended Oct. 25 visits to a custom category of 500 retail websites declined 3% from a year earlier, according to data from Hitwise, an Experian company, writes Retailer Daily. The Hitwise Retail 500 Index accounted for 2.92% of all U.S. web visits for the week ended Oct. 25, 2008. In 2007, that figure was 3%.” Read the rest of the news item here.

Posted By MarketingVox.com – “In an effort to avail its customers to the trend-setting ‘net labels of today, AOL has opened its platform to social networks like MySpace, Facebook and Bebo. Users may access them directly from its homepage.” Read the rest of the news item here.

Posted By Seach Engine Land – “The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: * Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page.” Read the rest of the news item here.

Posted By <Searchnewz.com – “Yahoo! has announced that they’ve opened up geo-targeting options for their paid search program to allow targeting of users at a country, city or zip code level. The changes make it easier to pinpoint local customers and also transfer campaigns across the Google and Yahoo! platforms.” Read the rest of the news item here.

The Following Is A Special Announcement
From PubCon Las Vegas, November 11-14, 2008
PubCon, the search engine and Internet marketing conference and expo, will be held at the Las Vegas Convention Center, on November 11-14, 2008 in Las Vegas, Nevada. PubCon is for anyone involved in the production, marketing or management of Internet web sites. Site owners or agencies, technical or marketing people are catered for throughout the four-day event.

PubCon starts where other conferences finish. PubCon is the affordable leading edge conference and expo where attendees have the opportunity to network with the experts and to come away with ideas, inspiration, technical and marketing expertise, along with new business contacts. This year it features Keynote Speeches including Satya Nadella, corporate vice president of the search and advertising platform group at Microsoft and George Wright, of Blendtec’s “Will it Blend” fame, known for his skills in viral promotion techniques that have driven more than 6 million visitors to his company’s Web site in less than a week.

Brett Tabke, PubCon’s organizer and WebmasterWorld’s CEO, said, “It’s great to be back to our November dates in Las Vegas, this time with a switch to the North Halls at the Convention Center. Our 2007 Las Vegas PubCon once again broke records for attendees and sessions, attracting the industry’s top speakers from the Internet’s leading businesses around the globe. Once again, our aim, for Las Vegas PubCon 2008, is to deliver an extensive program of educational, highly topical and cutting-edge Internet marketing know-how, and to bring extensive networking opportunities to every attendee. It’s a great place to meet and learn!”

Conference registration and more information is available at http://www.pubcon.com.

About PubCon
PubCon is a six-track educational conference hosted by SearchEngineWorld and WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands.

Special Deals Available for PPC Users Through Pay Per Click Universe

LocalPages offers $100 worth of free traffic as a bonus to Pay Per Click Universe readers at LocalPages – Bringing Your Neighborhood To You.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

“Bid management is probably the most difficult and least understood aspect of search engine marketing. Indeed, it is so complex that I am confident that I won’t be able to truly do it justice in one short article. So consider this article an introduction to the basics of bid management, not the be-all, end-all document. In a coming print issue of the magazine, I’ll go into more detail about some of the more advanced bid management techniques (rules-based bidding versus positional profit optimization, for example).” Continue reading …

To view the Search Marketing Standard blog archive, visit SearchMarketingStandard.com.

Featured Review – PPC Search Engine

“Finditquick is a Niagara Falls, New York based search engine that has been offering pay-per-click advertising since March 2000 (aka Findit-Quick). The site offers visitors the choice of either a typical uncluttered interface or a portal view loaded with options. Users can choose to run searches on a general Web setting, a Local setting, or a Shopping setting (which defaults to PriceGrabber.com).” Read the entire review here.

Preview of the Upcoming December 2008 Issue

The holiday sales season will be well upon us by the time the next issue of the Pay Per Click Journal arrives in your emailboxes on December 7th. In the meantime, you can keep on top of all the action by visiting our news archive section for November and all previous months.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the discount on Search Marketing Standard magazine available to new subscribers.