Pay Per Click Universe – August 1, 2011, Vol. 8, No. 15

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Pay Per Click Universe – August 1, 2011 – Vol. 8, No. 15

Editor’s Note
Insurance, Loans, and Mortgages, Oh My!

If you are involved in PPC on Google, you likely know that the majority of Google’s income comes from selling advertising, but did you realize that the “majority” is actually 97%? Wordstream put together an interesting infographic showing the Top 20 highest-priced, high search volume keyword categories on Google over the last couple of quarters. And what are the top 3? (1) Insurance – costs $54.91 and accounts for 24% of the Top 20; (2) Loans — costs $44.28 and is 12.8%; (3) Mortgage – costs $47.12 at 9%. To see the rest of the Top 20, view the infographic here.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Google Announces Click-to-Call Enhancements in AdWords Ads – July 29, 2011

Posted By PPC Hero – “In an email today from Google to AdWords advertisers, Google announced
enhancements to their click-to-call functionality in AdWords ad text.
This is important information to have because these enhancements will
impact charges on clicks to these phone numbers.” Read the rest of the news item here.

The July 2011 Microsoft Advertising adCenter Upgrade Is Here! – July 27, 2011

Posted By Microsoft adCenter Blog – “If you’ve been following along here on the adCenter Blog and in our
forums, by now you may have noticed that we’re big fans of collecting
your feedback and feature requests; this crucial information gives us a pulse on on what you like, what you don’t and what improvements you’d like to see, which then helps to inform future upgrades. In the July 2011 adCenter Upgrade, you’ll find a variety of new features and functionality to help boost campaign performance by making it easier to manage your search and content advertising strategies.” Read the rest of the news item here.

What Is Relative Click-Through Rate? – July 24, 2011

Posted By PPC Without Pity – “One recent addition to Google’s plethora of PPC metrics is Relative CTR
(Click-Through Rate). This metric is only applicable to display network
campaigns, so you may not see it everywhere. In short, relative CTR is
a measure of how good your CTR is compared to other advertiser’s ads
appearing on the same websites.” Read the rest of the news item here.

How Not To Use Your Agency’s PPC Reports – July 22, 2011

Posted By Searching Beyond The Paid – “People hire PPC agencies for a number of reasons:they want to use PPC, but don’t know how; or they’ve tried it but found it too complicated and time consuming.I’ve worked on both sides of the desk, in-house and agency,
so I definitely see the advantages of each approach – and there are
times where it just makes sense to hire an agency rather than try to do
PPC yourself.
” Read the rest of the news item here.

24 Top Paid Search Metrics Explained – July 21, 2011

Posted By RKG Blog – “We typically focus on more advanced marketing tactics and deeper
analysis of the advertising business, but every now and then it’s nice
to take a step back and address more fundamental topics.  In our
discussions of paid search, we’re often quick to throw around
abbreviations and terminology that may not be instantly discernible to
all audiences, so we thought we’d offer a primer on paid search metrics.” Read the rest of the news item here.

 

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Search Blog by Search Marketing Standard Magazine
Do You Cross Promote Your Content?

As Google (and most savvy search engine marketers) have been at pains
to point out over the last six months post-Panda – content is crucial.
The written word may have taken a backseat to technologies like online
video and short burst mobile advertising over the last few years but
there has been a very definite movement back towards writing as an
online craft.

With articles
and news pieces assuming even greater importance, it’s time to take
another look at how you promote your articles. The likelihood is that
Google’s tough new content guidelines have dramatically increased the
amount of time you put into your content creation, but have you ramped
up your content promotion accordingly?

Content marketing is a way of tying together content that has been
created for your website with other marketing mediums such as social
media in order to increase brand presence. Cross promotion helps to
reduce the time taken to keep both sides updated but, other than posting
an occasional Tweet about a new article, how much cross promotion do
you really do? Try these cross promotion tips to increase your content
visibility…

Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

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eTail East – Boston, MAAugust 8-11, 2011
Search Engine Strategies – San Francisco, CAAugust 15-19, 2011
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SEO & Social Media Success Online Seminar – OnlineSeptember 7-27, 2011
Search Marketing Expo East – New York, NYSeptember 13-15, 2011
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