Pay Per Click Universe – August 1, 2011, Vol. 8, No. 15

Click here to view this email in your browser


Pay Per Click Universe – August 1, 2011 – Vol. 8, No. 15

Editor’s Note
Insurance, Loans, and Mortgages, Oh My!

If you are involved in PPC on Google, you likely know that the majority of Google’s income comes from selling advertising, but did you realize that the “majority” is actually 97%? Wordstream put together an interesting infographic showing the Top 20 highest-priced, high search volume keyword categories on Google over the last couple of quarters. And what are the top 3? (1) Insurance – costs $54.91 and accounts for 24% of the Top 20; (2) Loans — costs $44.28 and is 12.8%; (3) Mortgage – costs $47.12 at 9%. To see the rest of the Top 20, view the infographic here.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

  Full Sail Full Sail University

Media Design Master of Fine Arts Degree – Online

Turn your creative ideas into effective designs and brand strategies.

Learn more about our online
Media Design Master’s Program


Recent Pay-Per-Click News and Announcements
Google Announces Click-to-Call Enhancements in AdWords Ads – July 29, 2011

Posted By PPC Hero – “In an email today from Google to AdWords advertisers, Google announced
enhancements to their click-to-call functionality in AdWords ad text.
This is important information to have because these enhancements will
impact charges on clicks to these phone numbers.” Read the rest of the news item here.

The July 2011 Microsoft Advertising adCenter Upgrade Is Here! – July 27, 2011

Posted By Microsoft adCenter Blog – “If you’ve been following along here on the adCenter Blog and in our
forums, by now you may have noticed that we’re big fans of collecting
your feedback and feature requests; this crucial information gives us a pulse on on what you like, what you don’t and what improvements you’d like to see, which then helps to inform future upgrades. In the July 2011 adCenter Upgrade, you’ll find a variety of new features and functionality to help boost campaign performance by making it easier to manage your search and content advertising strategies.” Read the rest of the news item here.

What Is Relative Click-Through Rate? – July 24, 2011

Posted By PPC Without Pity – “One recent addition to Google’s plethora of PPC metrics is Relative CTR
(Click-Through Rate). This metric is only applicable to display network
campaigns, so you may not see it everywhere. In short, relative CTR is
a measure of how good your CTR is compared to other advertiser’s ads
appearing on the same websites.” Read the rest of the news item here.

How Not To Use Your Agency’s PPC Reports – July 22, 2011

Posted By Searching Beyond The Paid – “People hire PPC agencies for a number of reasons:they want to use PPC, but don’t know how; or they’ve tried it but found it too complicated and time consuming.I’ve worked on both sides of the desk, in-house and agency,
so I definitely see the advantages of each approach – and there are
times where it just makes sense to hire an agency rather than try to do
PPC yourself.
” Read the rest of the news item here.

24 Top Paid Search Metrics Explained – July 21, 2011

Posted By RKG Blog – “We typically focus on more advanced marketing tactics and deeper
analysis of the advertising business, but every now and then it’s nice
to take a step back and address more fundamental topics.  In our
discussions of paid search, we’re often quick to throw around
abbreviations and terminology that may not be instantly discernible to
all audiences, so we thought we’d offer a primer on paid search metrics.” Read the rest of the news item here.


ADVERTISEMENT: Reach new heights with AdMedia advertiser & affiliate solutions

Whether you are a first-time advertiser, or an affiliate looking to earn extra revenue, AdMedia offers solutions that fit every size, style, and budget. Tracking your campaign results is also made easier than ever before!

See real results, in real time with AdMedia. Contact us today!

Special Deals for PPC Users Through PayPerClick Universe
Findology – $50 In Free Clicks 

readers will receive $50 worth of free clicks when they sign up for an
account with Findology and deposit at least $25. Use this 
link and coupon code ppcu08 to sign up and take advantage of this offer. Findology — Increase Traffic and Maximize Site Revenue!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Do You Cross Promote Your Content?

As Google (and most savvy search engine marketers) have been at pains
to point out over the last six months post-Panda – content is crucial.
The written word may have taken a backseat to technologies like online
video and short burst mobile advertising over the last few years but
there has been a very definite movement back towards writing as an
online craft.

With articles
and news pieces assuming even greater importance, it’s time to take
another look at how you promote your articles. The likelihood is that
Google’s tough new content guidelines have dramatically increased the
amount of time you put into your content creation, but have you ramped
up your content promotion accordingly?

Content marketing is a way of tying together content that has been
created for your website with other marketing mediums such as social
media in order to increase brand presence. Cross promotion helps to
reduce the time taken to keep both sides updated but, other than posting
an occasional Tweet about a new article, how much cross promotion do
you really do? Try these cross promotion tips to increase your content

Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tool
Local AdWords & Keyword List Generator

“If you are planning to investigate local PPC,
there are a variety of different options and search engines to
consider. One thing to remember, however, is that you need to approach
choosing keywords for local PPC campaigns in a different manner than you
would if your target audience were global or country-wide.

To help you with this, the Local AdWords & Keyword List Generator
can streamline the process of taking your basic keywords and adding
geographic modifiers to them to make them more appropriate for local or
regional searches.” Read the entire review here.

We would like to take this opportunity

to thank our sponsor for their support:

  • Get $100 credit towards your account and receive quality traffic that converts!
  • 20+ billion searches monthly
  • Tap into an exclusive Keyword Marketplace of niche search engines, email publishers and content sites
  • Patented click fraud protection, geo-targeting, and detailed conversion tracking

Get $100 worth of clicks at

Upcoming Events
eTail East – Boston, MAAugust 8-11, 2011
Search Engine Strategies – San Francisco, CAAugust 15-19, 2011
Affiliate Summit East – New York, NYAugust 21-23, 2011
SEO & Social Media Success Online Seminar – OnlineSeptember 7-27, 2011
Search Marketing Expo East – New York, NYSeptember 13-15, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

Subscribe to all of our newsletters to get the most from your experience at

One-Click Unsubscribe

Copyright © 2012 iNET Interactive. All rights reserved. Click here to view our privacy policy.

9100 West Chester Towne Center Rd. Suite 200 West Chester, OH 45069 United States