Pay Per Click Universe – December 19, 2011 – Vol. 8, No. 24

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Pay Per Click Universe – December 19, 2011 – Vol. 8, No. 24

Editor’s Note
Last Chance For Special Deal On 19 Magazines For $99
We’re reaching the end of our special promotion on a complete collection of back issues

of Search Marketing Standard magazine — that’s 19 issues in total — for the bargain price of just $99. Shipping is extra, but is only $15 for US addresses. Even if all you want is one issue — for example, the issue where Avinash Kaushik talks about learning to run with analytics — you can order individual back issuesat the regular price.

Order now
before stock runs out … some issues have very few extra copies remaining.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]


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Recent Pay-Per-Click News and Announcements
How Would You Create The Perfect Search Engine? – December 19, 2011

Posted By Search Engine Land – Paid Search – “At the most recent Search Insider Summit, Aaron Goldman moderated a terrific panel titled “The Perfect Search Engine” (video here). Panelists evaluated how the perfect search engine (“PSE”) might take information (voice, text, other signals), how it should display that information, and what factors should carry the most weight in ranking results.” Read the rest of the news item here.

PPC Resolutions for the New Year You Can Keep – December 16, 2011

Posted By ClickZ – “It’s a time of new beginnings and resolutions to make improvements in
the upcoming year. While your new health club member card will end up
gathering dust (ahem!), your PPC account goals can be reached without
having to break a sweat.” Read the rest of the news item here.

The Reality of Achieving Top Search Engine Ranking – December 15, 2011

Posted By SiteProNews – “This article is the reality of what you need to do to get to the best
position you possibly can in the search engines – no hype or myths. You
will finally know what it is you really need to do and what you need to
do to develop a strategy to promote your website.” Read the rest of the news item here.

5 Questions You Need To Answer About Your PPC Account Using MCF – December 15, 2011

Posted By PPC Hero – “Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven’t started looking into multi-channel reports for your account, it’s time to start. Below are 5 questions you need to answer to better understand your pay per click advertising.” Read the rest of the news item here.

Relevance Key to Increasing Display Ad Dwell Rate – December 6, 2011

Posted By eMarketer – “Many
believe internet users have become desensitized to standard banner ads.
Not surprisingly, advertisers look to more dynamic display ad formats
such as rich media and video to capture user intent and boost
Read the rest of the news item here.



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Search Blog by Search Marketing Standard Magazine
How To Create A Google Plus Business PageAlthough Google+ picked up users at an impressive rate after its
launch earlier this year with millions clamoring to open an account each
week, the search engine was reluctant to open its doors to business
users. That all changed last month and now businesses of all shapes and
sizes have been invited to create their own Google+ page.

Launching the commercial side of the service, Google said that pages
for Google+ represented a leap forward in building relationships between
business and people. If that wasn’t incentive enough, the search engine
also confirmed that Google+ factors will become ranking signals. That
alone means it’s time to bite the bullet and add yet another social
media presence to your online portfolio.” Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
Affiliate Summit West – Las Vegas, NV –  January 8-10, 2012
Social Media Conference – Miami, FL -  January 23-25, 2012
Emerging Media Conference (EMMECON)- San Francisco, CA -  January 23-26, 2012
Online Marketing Summit 2012 – San Diego, CA –  February 6-10, 2012
PubCon Paradise 2012 – Honolulu, HawaiiFebruary 13-15, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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