Pay Per Click Universe – February 6, 2012 – Vol. 9, No. 3

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Pay Per Click Universe – February 6, 2012 – Vol. 9, No. 3

Editor’s Note
Reviews & Articles A’Plenty!
If you haven’t visited our website lately, don’t wait a minute more! Over the last couple of months, we’ve added a bunch of new reviews of pay-per-click tools, updated the existing reviews, and written scores of new articles on everything you need to know about pay-per-click marketing.If we haven’t yet reviewed your favorite tool, send me an email and I’ll look into adding it to our list of tools to review. Likewise, if there’s a topic related to pay-per-click that you’d like to learn more about, email me and I’ll see if we can provide that to you. Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Follow-Up: How Much Do “Top” Advertisers Matter To Google? – February 2, 2012

Posted By The RKGBlog – “In a recent post, George Michie broke down the impact of an individual advertiser to Google’s bottom line.

He concluded that in tightly packed, competitive auctions, an individual advertiser leaving the auction doesn’t impact Google’s revenue much at all.” Read the rest of the news item here.

Finding Lost Impressions with the Share of Voice Report in Microsoft Advertising adCenter – February 2, 2012

Posted By adCenter Blog – “Now imagine that you’ve spent a goodly amount of advertising budget on your online search campaign. You want a good ROI, starting with your money’s worth of impressions, a decent click-through rate, and finally, some sales.” Read the rest of the news item here.

Tips for Shaking Off PPC Frustration – January 31, 2012

Posted By PPC Hero – “PPC is bound to get you frustrated at one point or another. So here are some tips that can help you shake off the frustration and move forward with what you really want, which is doing really good, profound,
meaningful, and smile-inducing work.” Read the rest of the news item here.

8 Quick Ways To Increase Your AdWords CTR – January 30, 2012

Posted By Search Engine Land – Paid Search – “There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product.Read the rest of the news item here.

AdWords, Declining Click Prices (CPC’s), and Interface Optics: Two Theories – January 24, 2012

Posted By Traffick – “Google’s recent financial results weren’t nearly as bad as the markets seemed to think. By any rational standard, once again they turned in a strong Q4 and strong YOY growth.” Read the rest of the news item here.


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Search Blog by Search Marketing Standard Magazine
Lonely Advertiser Seeks Google AdWords Consultant With GSOH“When you’re looking for Mr. or Mrs. Right, there are probably a number of things that you look for and that you couldn’t do without.Some people on their hunt for the perfect partner go to extreme lengths and even draw up a checklist that they can use to assess and compare their prospective partners with their ideal image. Singles columns are full to the brim with coded language to help attract that perfect someone, with GSOH (Good Sense of Humor) being top of the list.

What about if you are on the hunt for the perfect Google AdWords Consultant? Do you have a checklist? Do you know what qualities you should be looking for? Do you know where to look for the Google AdWords Mr. or Mrs. Right?

When people find it difficult to find a partner in their personal lives, it is sometimes just down to the fact that they aren’t looking in the right places.

For instance, they’re looking for someone who likes to read lots and snuggle down with DVDs every night, but they’re looking for them in the biggest nightclubs in the city on the weekends. Doesn’t this just sound like a little bit of a wasted effort? The same applies to a Google AdWords Consultant. You need to know where to look.” Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tools
AdSpy Pro
“If you are searching for another magical keyword research tool you are looking at the wrong set of PPC tools. AdSpy Pro is definitely not a keyword tool. It is a tool used to find profitable ads that are running in your niche right now. It requires quality input in order to deliver results and does not work in a hot
second. AdSpy will not be able to give you quality results with a jumbled list of thousands of random keywords. However, if you take keywords that you already know are producing results then you will be able to gather great results from the software. The publishers of the software suggest that if a term is not receiving at least 30 unique hits per day then it is not worth pursuing in this campaign.” Read the entire review here.
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Upcoming Events
PubCon Paradise 2012 – Honolulu, HawaiiFebruary 13-15, 2011
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Searchfest 2012 (SEMPDX) – Portland, ORFebruary 24, 2012
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Search Marketing Expo (SMX) West – San Jose, CA –  February 28 – March 1, 2012
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