Pay Per Click Universe – January 23, 2012 – Vol. 9, No. 2


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Pay Per Click Universe – January 23, 2012 – Vol. 9, No. 2

Editor’s Note
Google’s 2011 Advertising Revenue
Although Google said that they had a disappointing year in terms of revenue, they did manage to rack up $37.9 billion in 2011. What a lot of people don’t realize is that 96% of that amount comes in from advertising, and a great deal of that from pay-per-click advertising.Wordstream has put together a nice infographic that breaks down 60% of that advertising revenue into the top 10 industries that paid for Google ads. They also include the top 5 brands from each category and sample keywords and click costs. Check it out for an interesting look at which businesses are involved.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]


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Recent Pay-Per-Click News and Announcements
7 Tips For Landing Page Greatness – January 23, 2012Posted By Search Engine Watch – “Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to
move onto the next step, and they’ll do so because there is less friction.” Read the rest of the news item here.Something You Need To Know About The Google Display Network – January 20, 2012

Posted By PPC Hero – “Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can wrack up a lot of money in a small amount of time.” Read the rest of the news item here.

3 Unfulfilled PPC Wishes From 2007 – January 20, 2012

Posted By Searching Beyond The Paid – “Ah, January: the month when everyone makes resolutions and looks at their holiday wish lists to see what gifts people failed to give them. (C’mon, admit it: we all do this!) In the spirit of gifts not received, I got to thinking about my PPC gift list from 5 years ago, and the gifts I still haven’t gotten after all that time. Here are my top 3.” Read the rest of the news item here.

US Online Ad Spend To Close In On $40 Billion – January 19, 2012

Posted By eMarketer – “US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.Read the rest of the news item here.

The Pros and Cons of PPC Remarketing – January 16, 2012

Posted By PPC Without Pity – “If you’re hip to the PPC marketing game, you’ve probably heard a lot about remarketing lately. It’s another PPC gimmick provided by Google and some third-party ad providers that lets you target display ads to people who have previously engaged with your website in some way (i.e. checking out but abandoning their cart, viewing a specific product page, etc.).” Read the rest of the news item here.


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Search Blog by Search Marketing Standard Magazine
SEO Is About More Than Rank“When beginning discussions with so many potential SEO clients the first thing they tend to ask is, “How do I rank number one in Google?” Obviously, they have a narrow focus of what a search engine optimization campaignand results typically look like.  Search engine results page (SERP) ranking can never be guaranteed so there is no correct answer to the question of how to rank number one in Google and the other major search engines.  SEO involves trial and error and outside influences that are difficult to manage.  The search engine ranking algorithms are always changing.  Rank is important, but focusing so much on getting to number one instead of focusing on what is really important, which is visitor growth and conversions, can drive you crazy.Developing an SEO campaign that is focused on rank is the wrong approach for many reasons.  First, ranking fluctuates.  Just because a website has landed the number one spot for a specific keyword or keyword phrase one day, doesn’t mean that it will be number one the next. Every industry is competitive online and any smart business has invested in SEO to improve their rank, which means that it’s not easy to get to number one or to stay there.” Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
Online Marketing Summit 2012 – San Diego, CA –  February 6-10, 2012
PubCon Paradise 2012 – Honolulu, HawaiiFebruary 13-15, 2011
Boston SEO Training Workshop – Boston, MAFebruary 22, 2012
Searchfest 2012 (SEMPDX) – Portland, ORFebruary 24, 2012
eTail Palm Desert – Palm Desert, CAFebruary 27 – March 1, 2012
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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