Pay Per Click Universe – January 9, 2012 – Vol. 9, No. 1

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Pay Per Click Universe – January 9, 2012 – Vol. 9, No. 1

Editor’s Note
Free Online Marketing Training Videos
Thanks to Certified Knowledge for letting us know that Market Motive, who offer first-rate training and certification for online marketing, are releasing select videos from their library for free this week. Those directly related to PPC include:January 11 – PPC –  Ad Group Organization
January 12 – PR –  Creating Ads Worth Spreading
January 14 – Conversion optimization – 21 Tips to Reduce Shopping Cart AbandonmentBe sure to check them all out (entire list is here)!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]



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Recent Pay-Per-Click News and Announcements
Tips For Managing Negative Keywords In PPC Campaigns – January 9, 2012

Posted By Search Engine Land – Paid Search – “One of my New Year’s resolutions for 2012 is to do a better job of
documenting our mature PPC campaigns, so that any new manager coming in can take advantage of everything we’ve already tested and learned from over the years, rather than repeating the same tests and/or mistakes
we’ve already lived through.” Read the rest of the news item here.

Is Your Facebook Ad Image Worth A Thousand Words? – January 9, 2012

Posted By Search Engine Watch – “They say a picture is worth a thousand words. So when you’re stuck with a 160 character limit in a Facebook ad, use a great image to grab attention and tell the rest of your story. Finding a good image is hard. Finding a great one is even harder. So here are 4 tips to help you find the best possible images for your
Facebook ads.” Read the rest of the news item here.

145 PPC Must-Do’s for 2012 – January 9, 2012

Posted By PPC Hero – “Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns … Read the rest of the news item here.

Social Networks More Influential In Emerging Markets – January 5, 2012

Posted By eMarketer Daily – “In September 2011, eMarketer estimated worldwide social network ad
revenues would surpass $8 billion by the end of 2012, with the US accounting for just under half of the total. Non-US revenues were expected to grow faster, as marketers attempt to increase brand awareness, market share, and profits in fast-growth countries like Brazil, Russia, India and China (BRIC) and beyond.” Read the rest of the news item here.

Three PPC Predictions For 2012 – January 2, 2012

Posted By PPC Without Pity – “Happy new year, PPC Without Pity readers! 2011 was a heck of a year for search engine marketing, and I’m sure that 2012 will be no less interesting. Of course, this is the time of year where all of us
bloggers dust off our crystal balls and come up with some predictions for the coming year. Here are my guesses for some major PPC trends we’ll see this year:Read the rest of the news item here.


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Search Blog by Search Marketing Standard Magazine
Top 10 Most Popular Posts Written In 2011“Earlier, I posted a list of our Top 10 of all time most-popular posts during the year 2011, but this list is a little bit different – here are the Top 10 most popular posts written in 2011. Although the first few ones are also to be found on our all-time Top 10 hit list, there was a lot of competition for the remaining spots from those written in
2011.Thanks again to all contributors who took time out of their busy days to write for Search Marketing Standard and help our readers get the most out of their online marketing endeavors!1.  11 Free Press Release Distribution Sites To Try In 2011by Rebecca Appleton on January 10, 2011Online press release distribution is an easy go-to activity for any site needing a quick profile boost and guaranteed link backs. Identifying a suitable topic and then writing a release that conveys the news in a professional, engaging manner is often the most difficult part – it is a skill and one often littered with failed attempts before the perfect formula clicks. Having done the hard work and mastered online news releases, it’s important that the outlets you select for
distribution do your PR justice ….” Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
Social Media Conference – Miami, FL -  January 23-25, 2012
Emerging Media Conference (EMMECON)- San Francisco, CA -  January 23-26, 2012
Online Marketing Summit 2012 – San Diego, CA –  February 6-10, 2012
PubCon Paradise 2012 – Honolulu, HawaiiFebruary 13-15, 2011
Boston SEO Training Workshop – Boston, MAFebruary 22, 2012
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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