Pay Per Click Universe – November 21, 2011 – Vol. 8, No. 22

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Pay Per Click Universe – November 21, 2011 – Vol. 8, No. 22

Editor’s Note
What A Deal! Collection of Search Marketing Standard Print Magazine Back Issues Just $99
As a newsletter recipient, you likely know that one of our sister properties is Search Marketing Standard, which has published a print magazine full of advice and best practices in online marketing since late 2006. We have just published our Winter 2011-2012 issue and have we got a holiday special for you!

For a limited time, you can receive acopy of every issuesince Spring 2007 — that’s 19 issues in total — for the bargain price of just $99. Shipping is extra, but is only $15 for US addresses.

If you’d like to take advantage of this special deal, head over to Search Marketing Standard right away. If for some crazy reason, you don’t want the
entire collection at this great price, but you do want to purchase just one — for example, the issue where Avinash Kaushik talks about learning to run with analytics — you can order individual back issuesat the regular price.

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before stock runs out … some issues have very few extra copies remaining.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Using PPC Run Charts To Identify Problems & Opportunities – November 21, 2011

Posted By Search Engine Land: Paid Search – “Back in the 70′s, when the World Wide Web was still just a glint in Tim Berners-Lee’s eyes, a pair of Stanford grads working out of their garage started a world famous technology company called Hewlett-Packard.” Read the rest of the news item here.

Stop Being Clever and Just Harvest Demand, Please – November 18, 2011

Posted By PPC Hero – “When it comes to your PPC campaigns, it is easier, better, faster, smarter to focus on harvesting demand. That’s in contrast to those who are trying to be clever by creating demand for their product or service.” Read the rest of the news item here.

Using PPC For Market Research – November 14, 2011

Posted By PPC Without Pity – “I love hearing about ways that pay per click advertising can be used in unconventional ways. Sure, it’s great to get the word out about your products, but did you know that it can be a really valuable market research tool as well?” Read the rest of the news item here.

5 Reasons PPC Search Beats PPC Social – November 11, 2011

Posted By ClickZ – “PPC social media is oh so hot and sexy, and growing like a weed. And yes, PPC Facebook and LinkedIn ads have their place in a marketing, advertising, and media plans. But before you get too caught up by “shiny object syndrome” and start moving search budgets to social PPC (instead of carving out new PPC social media budgets), it’s appropriate to outline five reasons PPC search beats social media PPC advertising.” Read the rest of the news item here.

7 Tips to Filter Out Lame Searches – November 7, 2011

Posted By Traffick – “If you play your cards right, the act of sending cues to “your” prospects can simultaneously achieve the purpose of filtering out non-buyers.” Read the rest of the news item here.

 

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Search Blog by Search Marketing Standard Magazine
Mobile PPC 101: Five Changes To Make NowGoogle isn’t kidding around about mobile anymore. Need proof? Their recent announcement that they will be taking mobile landing pages into consideration as a part of ad quality means that advertisers will essentially be penalized if they don’t have mobile optimized landing pages. Think that might get a few folks to create mobile PPC landing pages?

With that in mind, here are five changes that need to be made as soon as possible to make sure your PPC campaigns are mobile ready:

“ Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

Featured Review – PPC Tools
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Upcoming Events
Interactive Local Media West – San Francisco, CA -  December 12-14, 2011
Affiliate Summit West – Las Vegas, NV –  January 8-10, 2012
Social Media Conference – Miami, FL -  January 23-25, 2012
Emerging Media Conference (EMMECON)- San Francisco, CA -  January 23-26, 2012
Online Marketing Summit 2012 – San Diego, CA –  February 6-10, 2012
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.

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