Pay Per Click Universe – November 7, 2011 – Vol. 8, No. 21

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Pay Per Click Universe – November 7, 2011 – Vol. 8, No. 21

Editor’s Note
PPC Ad Copy Obviously Needs To Be Product-Specific
Every so often I find myself returning to the funny side of the past month’s PPC-related news when looking for an inspirational or helpful item for this part of the newsletter. Matt Van Wagner’s mid-October’s

Search Engine Land Paid Search column was just the ticket. Matt wrote about how one can find inspiration in the products of the cat food aisle for ideas to fit pay-per-click ad copy limitations, pointing out along the way how crazy the whole advertising world has become. The Friskies brand does actually encourage us to choose cat food based on whether or not it’s identified as “Indoor Delights” for cats who want to “explore the great indoors” or the “Surfin’ & Turfin’ Favorites” variety!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Anticipating The Flood: Holiday Bid Management Tips – November 7, 2011

Posted By The RKGBlog – “As we approach what we hope will be a terrific holiday season online, it’s important that ecommerce advertisers be ready to take full advantage of the opportunities presented.
Adrienne Raynor detailed 6 growth opportunities a couple of weeks back, and I wanted to chime in with one more relating to bid management.” Read the rest of the news item here.

How I Use ACE To Be The Geraldo Rivera of PPC – November 4, 2011

Posted By – “Investigative journalism: some view it as merely casual entertainment; to others, it represents the beating heart of truth, justice, and freedom. From Geraldo Rivera to Dateline; NBC to Malcolm Gladwell, there’s nothing quite like shining the cold bright light of reality onto an ugly situation or elusive truth.” Read the rest of the news item here.

New Ad Placements On Search – November 2, 2011

Posted By Google Inside AdWords Blog – “Over the past few months, we’ve been updating the design and experience of Google Search and all of our other products to give users a more seamless and consistent online experience. As part of these look and feel changes, we are now introducing new ad placements on Google Search.” Read the rest of the news item here.

Don’t Blow Off Your PPC Agency’s Strategy Meetings – October 28, 2011

Posted By Searching Beyond The Paid – “As you probably know, I’ve done PPC in both an in-house and agency setting. One of the things that puzzles me about agency life is the number of clients who seem to put their agency on “ignore” after hiring them.” Read the rest of the news item here.

What The Google Analytics Query Update Means For PPC – October 24, 2011

Posted By PPC Without Pity – “Well, it looks like the SEO community has collectively flipped their lid over the Google Analytics search query data update announced last Tuesday. For those of you out of the loop, here’s a short recap. You used to be able to see all of the search queries that users used to find your site within your Google Analytics reports.” Read the rest of the news item here.



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Search Blog by Search Marketing Standard Magazine
How Mobile Traffic Should Be Changing Your Online Marketing StrategyAccording to a recent study conducted by Walker Sands Communications, mobile traffic is growing in leaps and bounds. But is your online marketing strategy ready for the jump to a mobile world?

Mobile technology is changing the way consumers access brands and information. No surprise there. But according to a recent study by the company I work for, Walker Sands, the number of web users leveraging mobile access is growing at an exponential rate.

Walker Sands’ Q3 Web Traffic Report, a quarterly measurement of web traffic across a range B2B and B2C companies, reveals that mobile traffic accounted for more than 10% of total web traffic in Q3 2011 – up from just 4% in Q3 2010.

With mobile traffic experiencing a 153% year-over-year gain, it’s critical for online marketers to understand the ramifications of an environment in which smartphones and small screen devices now represent 1 out of every 10 online brand connections.” Continue reading …

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There are several reasons that Wordtracker PPC Tools continues to be the most sought after and used set of pay per click tools on the market. The first is the ease of use; one word, one click and get 2000 usable high quality keywords with competition data in just a short time. Not only do you get the keywords but you also get up to 300 related keywords that many marketers overlook. The second reason thousands of people use this set of PPC tools is the link builder information that is provided. Quality, links can make or break your campaign and your site. Using the link building strategy of the Wordtracker PPC tool will leap your campaigns to the head of the class. The third reason for using
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Upcoming Events
Search Engine Strategies (SES) – Chicago, IL –  November 14-18, 2011
Social Media Plus – Philadelphia, PA -  November 15-16, 2011
SMX Social Marketing – Scottsdale, AZ -  December 5-6, 2011
Interactive Local Media West – San Francisco, CA -  December 12-14, 2011
Affiliate Summit West – Las Vegas, NV –  January 8-10, 2012
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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