Pay Per Click Universe – October 17, 2011 – Vol. 8, No. 20

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Pay Per Click Universe – October 17, 2011 – Vol. 8, No. 20

Editor’s Note
ABestWeb is celebrating 10 years!
ABestWeb is celebrating 10 years of serving the affiliate marketing community! Recent threads include chats about Google’s latest Panda update and how to enhance your site’s SEO. Whether you’re an experienced affiliate marketer, or just starting out, this is the online hangout you’ve been searching for. Go

here to join a discussion or start one of your own!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Google CTR Study: Top Three Positions Deliver 35% of Traffic – October 17, 2011

Posted By EConsultancy – “Ripples spread through the SEO community with the recent publication of a new Click Through Rate (CTR) study by an agency called Slingshot.Why oh why is this important to anyone you may ask! Let me enlighten you… Ever since SEO was coined as a term, brands employing the services of agencies have asked what they are likely to get as a result of deploying it.” Read the rest of the news item here.

Simple Works, but Which Flavor of Simple? – October 14, 2011

Posted By Traffick – “You can say this a thousand times and it’s never as interesting to people as it should be (until they see the financial result and it affects them directly): changing a single, unassuming word in an ad headline can have major repercussions on response and ROI.” Read the rest of the news item here.

How Search Conversions Are Driven By Display Impression Frequency – October 13, 2011

Posted By Search Engine Land – “Along with the most obvious campaign attributes that impact cross-channel marketing performance – traits like publisher, size, creative, keyword, placement, etc. – are a number of less intuitive factors that can significantly influence your results.” Read the rest of the news item here.

It’s Holiday PPC Time Again… – October 9, 2011

Posted By PPC Without Pity – “Well, folks, it’s that time of year again. You know what I’m talking about – the time when you have to dust off the old holiday campaigns in your PPC account (if your business is consumer focused) or twiddle your thumbs as your search traffic volume heads into the gutter (if your website focuses on business-to-business services). I’m just kidding, B2B folks. Now’s a great time for you to review this year’s performance and put into play structural changes and optimization plans for when things pick up in January.” Read the rest of the news item here.

6 Ways to Boost Incremental PPC Traffic This Holiday Season – October 4, 2011

Posted By The RKBBlog – “Although October is just getting underway, it’s not too early to start your paid search holiday season preparations! In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.” Read the rest of the news item here.



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Search Blog by Search Marketing Standard Magazine
6 Tips To Improve Crawling And Boost SEO

“Search engines frequently crawl website pages in order to determine which ones are indexed in their search listings. Search engine crawlers, also known as robots or spiders, collect, store and download pages they find important, such as a sites’ homepage. The search engines may not download pages they find irrelevant.

After crawling a page, the search engine analyzes it to determine if it is significant enough to be indexed. As time progresses, the search engine continues to request previously downloaded pages to check for content updates. A certain amount of bandwidth is then allocated for the periodic reviews based on the pages perceived relevancy. Every time a page is downloaded, bandwidth is used and once a website’s allocated bandwidth limit is reached, no more pages will be crawled until the next review.” Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tools
Atlas Solutions
“Atlas PPC uses an integrated set of workflow tools allowing you to manage your entire search engine marketing program from one centralized dashboard. No search engine marketing tool allows you to manage all of your pay per click bids across as many different search platforms as does Atlas OnePoint. Atlas publishers enjoy a wide range of media enhanced tools to provide the means to increase the bottom line profits of any business. Atlas advertisers find their digital marketing makes a faster impact while being more accountable to the bottom line.” Read the entire review here.

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Upcoming Events
BlogWorld & New Media Expo – Los Angeles, CA - November 3-5, 2011
PubCon – Las Vegas, NV - November 7-11, 2011
ad:tech – New York, NY - November 8-10, 2011
Streaming Media West – Los Angeles, CANovember 8-11, 2011
Search Engine Strategies – Chicago, ILNovember 14-18, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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