Pay Per Click Universe – October 3, 2011 – Vol. 8, No. 19

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Pay Per Click Universe – October 3, 2011 – Vol. 8, No. 19

Editor’s Note
Fall Issue of SMS Magazine Out; Winter Is ComingIf you are also a subscriber to Search Marketing Standard magazine, your Fall 2011 issue is on the way! The issue, which has the theme of “Women of Internet Marketing” features articles written by females involved in various aspects of marketing online. A spectacular piece of work if I don’t say so myself LOL! Plus, we’re hammering down the last bits of our next issue for Winter 2011/2012 (apologies to Game of Thrones fans for the headline of this news blurb), with some very nice pieces on paid search to be included. If you are not yet a subscriber, go here
 for details and a coupon code you can use. We’ve even got a digital-only version for those who persist in thinking that print is passe!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
Dynamic Keyword Insertion: Friend Or Foe? – October 2, 2011

Posted By PPC Without Pity – “One pay per click advertising strategy that I hear a lot about is dynamic keyword insertion. For those not familiar with the method, it’s the practice of entering a variable into your PPC ads so that the user’s search query shows up in the space you specified. It looks something like this:
Buy {KeyWord:Blue Doodads}” Read the rest of the news item here.

Filtering “Bad” Traffic: Get Beyond Good And Evil – September 30, 2011

Posted By Traffick – “In some parts of the world, lengthy conversations are still being held on the subject of persuading clients to devote enough budget to digital. In light of past battles nearly won, it’s particularly maddening that some paid search campaign managers seem so bent on handcuffing their own accounts, that they are limiting their upside through a process of excessive filtering.” Read the rest of the news item here.

Paid Search Conversion By Position – September 30, 2011

Posted By The RKGBlog – “It’s been a little over a month since Google added the {adposition} parameter to its ValueTrack capabilities and we were quick to implement it in order to see what insights we could gain from the ability to see the specific position of all individual ad clicks.” Read the rest of the news item here.

Microsoft In-App Advertising: Now More Mobile Developers Can Make Money – September 27, 2011

Posted By Microsoft Advertising Blog – “You requested it. We listened! International expansion for developer onboarding and payouts has been the number one requested feature for the Microsoft Advertising solution for Windows Phone app developers. Today, we expanded our international footprint beyond the United States and can now support developers in eleven additional countries: Australia, Belgium, Canada, Finland, France, Germany, Italy, Netherlands, Norway, Spain, and United Kingdom.” Read the rest of the news item here.

Overcomplicating Your AdWords Account – September 27, 2011

Posted By Econsultancy – “In many ways, effective Adwords account management is a balancing act. Whether you’re trying to balance sales volumes with the cost per sale or trying to write a compelling advert whilst trying to stand out from your competitors, you’re often pulled in opposite directions.” Read the rest of the news item here.

 

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Search Blog by Search Marketing Standard Magazine
Google Plus Is Now Public“A lot has already been written about Google+, the new share button from Google seen by many as the search engine’s answer to the Facebook ‘like’ function. The road to social media domination has been a rocky one for Google with several aborted communities and tools in its recent past. Google+ also looked to be off to a less than stellar start with businesses not allowed to use the platform despite Google engineers admitting that the number of +1s a page receive may very soon become one of its many ranking signals.Now that Google +1 has officially moved from beta to open access, advice about using Google +1 to drive higher volumes of traffic to sites is springing up and many pages are sporting a colored +1 button alongside their pre-existing Twitter and Facebook icons.” Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

Featured Review – PPC Tools
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Upcoming Events
Social Media Marketing & Monitoring – New York, NYOctober 12, 2011
BlogWorld & New Media Expo – Los Angeles, CA - November 3-5, 2011
PubCon – Las Vegas, NV - November 7-11, 2011
ad:tech – New York, NY - November 8-10, 2011
Streaming Media West – Los Angeles, CANovember 8-11, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.

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