Pay Per Click Universe – September 19, 2011 – Vol. 8, No. 18
Lots of New PPC-Related Articles on PayPerClickUniverse
We have been adding a lot of new content to the Pay Per Click Universe website over the last few weeks. One major area that has been completely overhauled is the articles section
What PPC Bid Position Is Best? – September 18, 2011
Posted By PPC Without Pity – “This week, I want to answer a question that comes up with a lot of PPC beginners: what keyword bid position is best? There’s a lot of misinformation out there about this, so I wanted to offer my own opinion and what has worked for me in the past.” Read the rest of the news item here.
Google AdWords Training Resources – September 16, 2011
Posted By Searching Beyond The Paid – “I’ve often talked about the fact that while PPC seems easy, it’s really not – it may be easy to set up a campaign, but to really get good results and optimize, it takes a lot of practice and learning.” Read the rest of the news item here.
AOL, Yahoo, and Microsoft Form Advertising Partnership – September 14, 2011
Posted By Search Engine Journal – “Although Yahoo, Microsoft, and AOL compete with each other for advertising dollars, the three technology companies have agreed to start selling some of each other’s ad inventory. During a Tuesday evening dinner in Manhattan, executives from the three companies announced a new partnership to ad buyers and publishers.” Read the rest of the news item here.
Display Ads for ROI: Hardest Working Ads Online – September 12, 2011
Posted By Traffick – “While search marketing has often been lauded for its killer ROI and – especially on the paid search side – its incredible capacity for fine-tuning and testing, its cousin on the display side hasn’t always attained the same standard. Perhaps because of past miserable failures, some advocates for the display side simply issued it a different rulebook. Why should it be expected to “perform,” when it clearly can’t?” Read the rest of the news item here.
Tips From the Microsoft Advertising adCenter Editorial Team on Landing Pages and Sponsored Ads – September 9, 2011
Posted By Microsoft Advertising – “Here at Microsoft, we want to ensure that ads serving on Bing and Yahoo! are high quality, which is why the Relevance and Quality Guidelines were developed with the goal of creating a high quality user experience. Just like all of our guidelines, relevance and quality applies to all advertisers, which creates an equal playing field. There is one particular part of the Relevance and Quality Guidelines that I continually receive questions about – sponsored ads.” Read the rest of the news item here
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Search Blog by Search Marketing Standard Magazine
3 Ways That Company News Can Help Your SEO Efforts“If something newsworthy is going on in your company, it’s important to get the word out for two reasons. First, how is anybody going to know if you don’t tell them? Second, company news can help your SEO. Many businesses seem to over think it and believe that only big news like a merger with a well known company or the launch of a new product that’s going to change the world is worth sharing. Really, anything “new” is newsworthy and should be shared with your target audience. Did you recently hire a new employee? Move to a new office location? Sponsor an event? Each of these events can help improve your SEO efforts.
So, how can hiring a new sales team member or attending an industry tradeshow help your SEO? While the new hire or event won’t help SEO directly, a press release covering the topic will. Continue reading …
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