Pay Per Click Universe – September 6, 2011 – Vol. 8, No. 17

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Pay Per Click Universe – September 6, 2011 – Vol. 8, No. 17

Editor’s Note
Don’t Miss This Pay-Per-Click Advertising Case Study

In case you haven’t dropped by the Pay Per Click Universe website lately, you should know that we have a very interesting case study featured on the home page here
. The case study follows the decision to implement a shift to using an agency to help manage one Internet marketing firm’s increasing number of pay-per-click advertising clients. Revealing in its level of detail and candid information, the case study is full of advice and salient details on the level of success that the move brought to the firm, as they ventured into using automation to increase their efficiency and get better results for their clients. I urge you to check it out even if you are not currently considering a move to an agency, as there is lots of great advice revealed throughout.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

advertisement Acquisio Search Marketers: Ignoring Display? Are You Crazy?

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Recent Pay-Per-Click News and Announcements
Why Not To Use AdWords Express – September 4, 2011

Posted By PPC Without Pity – “Google recently rebranded their Google Boost product, re-christening it AdWords Express.
They claim that it’s an easy solution for local business owners who
want to start advertising on search engine results pages quickly and
without complicated account setups. Sounds great! But, unfortunately,
you’re going to sacrifice a lot of potential by going the convenient
route with your paid search advertising. I don’t think that AdWords
Express is as good a solution for first-time advertisers as Google
claims.” Read the rest of the news item here.

Why PPC And SEO Engagements Fail – September 2, 2011

Posted By Searching Beyond The Paid – “Nobody likes to talk about failure. Most times, we’d probably like to
pretend there is no such thing. Truth be told, though, you haven’t
learned anything in life unless you’ve failed. I’m willing to bet that
every PPC and SEO manager who’s been doing this for any length of time
has had one campaign or client that they’d consider a failure. While
failure is part of life, there are ways to minimize it when it comes to SEM.” Read the rest of the news item here.

Top Of Page Bid Estimates – September 1, 2011

Posted By Google Inside AdWords Blog – “We’re excited to announce a new metric in AdWords, top of page bid
estimates, to provide additional assistance in optimizing your ads to
show above the search results. Analogous to first page bid estimates, this metric approximates the cost-per-click (CPC) bid needed for your ad to appear regularly in the top positions above the search results.” Read the rest of the news item here.

Is The Tail Killing Your Bing PPC Program? – August 25, 2011

Posted By The RKGBlog – “Earlier this month when the adCenter Blog confirmed
that they were making changes to Bing’s broad and phrase match
behavior, I was optimistic about the prospects. In a few recent posts,
I’ve touched on some issues that may be contributing to the relatively
weak financials Microsoft and Yahoo have reported for their respective
paid search efforts. One of the larger issues appeared to be adCenter’s
overly restrictive ad serving.” Read the rest of the news item here.

AdWords Plays If You Can’t Beat Them Trademark Them! – August 25, 2011

Posted By Search Engine Journal – “One of the growing recommendations for clients who are upset by
competitors stealing away traffic by bidding on their brand is why not
trademark it? Looking at the conversion/goal data you can see, for most
clients, a large number of the converting phrases revolve around their
brand/trademarks. So, making sure they catch a larger share of this
traffic is in the best interest of your clients.” Read the rest of the news item here.


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Search Blog by Search Marketing Standard Magazine
3 Common Search Marketing Mistakes You MUST Avoid

Search engine optimization (SEO) and paid search marketing
can be highly effective traffic drivers for your website. They can be a
core aspect of your marketing mix. For some companies, Search can even
be responsible for driving the vast majority of revenue.

So, how can Search potentially hurt a business, and actually do more harm than good?

If you haven’t built a rock-solid marketing foundation for your
business first, Search could be driving prospective customers to a poor
experience. In these scenarios, Search would be creating a crowd of
people who dislike your brand, meaning you’ve lost them as prospects -
both now and in the future.

To fix this and ensure your Search initiatives are teed up for
success, avoid the following three common mistakes in launching Search
campaigns: Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
SEO & Social Media Success Online Seminar – OnlineSeptember 7-27, 2011
Search Marketing Expo East – New York, NYSeptember 13-15, 2011
The Social Media Strategies Summit – Boston, MASeptember 20-22, 2011
DMS ’11: The Small Business Advertising Summit – Denver, COSeptember 20-22, 2011
Social Media Marketing & Monitoring – New York, NYOctober 12, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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