Pay Per Click Universe – October 2005 – Vol. 2, No. 10

Welcome to the October 2005 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

Recent Pay-Per-Click News and Announcements

Searches Within Ads Lead to Sales – September 30, 2005

A new type of online advertising that features search within ads was announced at this week’s OMMA East conference, reports DM News (via MarketingVOX). The patent-pending Search&Display technology by Inoventiv Corp. of Toronto enables users to search an advertiser’s database and return relevant results within an online ad unit. “Our technology goes out and brings back whatever you ask for, directly into the ad. You don’t have to go look for it” on another site, said Inoventiv CEO John Marshall.

Moreover, users can click on “Buy” in the ad and are then taken to the product’s purchase page, bypassing several pages and steps. Advertisers that have tested Search&Display report click-through rates of 11 percent to 14 percent, Marshall said. Read the entire article here. Issues Update on Plan to Acquire Copernic Technologies - September 29, 2005 Inc., (NASDAQ:MAMA) (the “Company”), today stated that negotiations to acquire Copernic Technologies Inc. are ongoing and that the Company’s evaluation of due diligence materials is nearing completion. Both parties expect to close the transaction before November 30th, 2005. It was previously expected that the parties would close the transaction in the third quarter of 2005. Read the entire press release here.

NASA Takes Google on Journey Into Space – September 28, 2005

MOUNTAIN VIEW, Calif. – September 28, 2005 – NASA Ames Research Center, located in the heart of California’s Silicon Valley, and Mountain View-based Google Inc. (NASDAQ: GOOG) today announced plans to collaborate on a number of technology-focused research-and-development activities that will couple some of Earth’s most powerful technology resources.

NASA and Google have signed a memorandum of understanding (MOU) that outlines plans for cooperation on a variety of areas, including large-scale data management, massively distributed computing, bio-info-nano convergence, and encouragement of the entrepreneurial space industry. The MOU also highlights plans for Google to develop up to one million square feet within the NASA Research Park at Moffett Field. Read the entire press release here.

Neilsen NetRatings: Online Impressions Surge in August – September 19, 2005

Summer is usually seen as slow for advertising, but the number of online display impressions soared to a whopping 112.1 billion last month–up almost 9 percent from July, according to new data from Nielsen//NetRatings’ AdRelevance.

August marked the fifth consecutive month of increases in the number of impressions served. Advertisers served 102.9 billion impressions in July–compared to 97.1 billion in June, 93.1 billion in May, and 91.4 billion in April. Read the entire article here.

MSN Provides Search, Virtual Earth APIs - September 16, 2005

New applications of MSN Search and MSN Virtual Earth made available to Web publishers this week include added options for advertisers.

MSN is offering Web sites an upgraded application program interface for MSN search, letting them incorporate MSN Search into their sites for free. Each API can conduct up to 10,000 queries a day for free. Read the entire article here.


We would like to take this opportunity to thank
our sponsor — Searchfeed — for their continued support:

  • offers programs for emerging businesses, established national businesses, and agencies
  • geotargeting software offers access to international marketplace
  • bids start at 1 cent and no monthly spending requirements


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available.

If you have considered investigating some of the PPC search engines other than Google and Yahoo!, have you thought about a second-tier search engine such as Search123 a try? They are currently offering a special where they will give you an additional $20 in clicks if you open an account with at least $50. If you’re interested in more details, click here for more information and to investigate further.

Blog Feature on PayPerClick Universe

This week’s blog comments on the increasing problem of “splogs”, which is the equivalent of spam, but pertaining to blogs rather than email. Splogs are virtual clones of legitimate blogs that look like the real thing, but instead can redirect you to different sites, include different ads, etc. In short, they are an inevitable result of the overwhelming popularity of blogs, but are something that you need to be aware of, especially if you are considering advertising on a blog. You can read the current blog via the link below, and while you’re there, don’t forget to check out the blog archive for the other postings made during the past month!

Did You Just Say “Splog”?

Blog Archive


We would like to take this opportunity to thank
our sponsor — Enhance Interactive — for their support:

  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you


Featured Review – PPC Search Engine or Tool (PPC Search Engine) is a vertical search engine founded in late 2004 that specializes in listings for website-related services and companies. It currently has 135 categories and subcategories, so almost any aspect concerning websites is covered by this search engine.

What makes this search engine slightly different from other PPC search engines is that, being a vertical search engine with categories, every listing included is a paid ad – there are no organic search results that come up when a user enters a search phrase into a category
. Read more …


We would like to take this opportunity to thank
our sponsor — Findology — for their support:

  • network of partners which generates more than 800 million searches each month
  • Ad-OM (Ad Optimization Method) program provides you the tools to optimize your site’s revenue potential
  • highly anticipated portal to be available soon


Featured Article of the Month From Our Website

This month, we’re featuring “Six Steps to Ensuring Site Visitor Returns”, written by Searchfeed’s Tiffany M. Guarnaccia from their Corporate Communications area.

“A captivating and successful Pay Per Click affiliate implementation encourages Internet visitors to leave a site through a profitable exit route, while still ensuring they will come back for return visits. Accomplishing this goal means integrating relevant content that maintains branding and creates a valuable site resource through proper content placement and advanced integration tools. This may seem like a difficult process, but it can easily be achieved through the following six simple steps.

  1. Create a place of value and interest for online visitors. Start by adding site features that encourage interaction. For example, providing polls, review sections or article submissions, creates a more robust resource that visitors will want to come back to. This prevents the affiliate site from being seen only as “a middle man” and provides visitors with additional outlet to informational sources. Continue reading this article here.

Preview of the Upcoming November 2005 Issue

In next month’s issue, which will arrive in your emailboxes on November 6, we’ll continue to provide you with the news highlights of the month, but do check out our news archive if you need to catch up on September’s news or find you don’t have the time to read all the news emails you receive as October progresses. We’ll also be featuring a rather unique tool for keyword management that looks as if it has a lot of potential, especially for small- to medium-sized businesses using Google’s AdWords and AdSense programs.


We would like to take this opportunity to thank 
our sponsor — GoClick — for their continued support:

  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers


As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.