Pay Per Click Universe – November 2005 – Vol. 2, No. 11

Welcome to the November 2005 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

Recent Pay-Per-Click News and Announcements

All Your ‘Base’ Are Belong to Google – October 27, 2005

Google is testing a new service that would allow consumers to post and make searchable any type of content, the company confirmed this week.

Screenshots of the “Google Base” service surfaced this week, immediately prompting speculation that the search giant was getting ready to take on…someone.

Was the new offering the precursor to a new e-commerce site that could wipe eBay and Craigslist off the map? Or maybe Google was developing a massive information storage service? Read the entire article here.

The Rebirth of LookSmart - October 25, 2005

LookSmart has recently been in the news due to the value of their shares dropping and the possibility of losing their spot on Nasdaq. October 27th, 2005 may go down in web history as judgement day for LookSmart, one of the major search engine workhorses of the 1990s which is striving to reinvent itself and appease its users & investors. On the 27th, LookSmart will be announcing their third quarter earnings after the market closes.

In September, LookSmart CEO David B. Hills let the world know that LookSmart was heading in a new direction, based upon vertical search, communities, paid search, software and content licensing, and monetizing traffic across its channels
. Read the entire article here.

AOL Swings From Dying Relic Into Coveted Partner – October 17, 2005

At a recent industry conference in San Francisco, America Online CEO Jonathan Miller called his company the “largest swing voter” in a four-way battle to dominate the Internet: “It’s a significant swing vote that could go many different ways, and people are aware of that.”

Are they ever. AOL now is in play, with chief rivals Microsoft, Google and Yahoo all talking to parent Time Warner about a stake – for a price tag that reportedly starts at $10 billion. Google has discussed both a solo bid and one in partnership with cable giant Comcast
. Read the entire article here. Partners With SubmitNet – October 11, 2005

BRIDGEWATER, N.J. ?October 11, 2005?, a leader in Pay Per Click (PPC) search advertising, announced a referral partnership with SubmitNet, giving advertisers access to’s campaign features through SubmitNet’s new search engine optimization and paid search control panel.

“By partnering with SumbitNet, we are making search engine marketing services more accessible and giving advertisers a wider variety of customizable campaign options,” says Robert Carroll, business development manager
. Read the entire press release here.

PPC Favored, Though Clicks Fewer, Cost Higher - October 3, 2005

An annual reader survey by MarketingSherpa has found that marketers are happier with paid search advertising results than they were a year ago, writes eMarketer. Some 43 percent of readers considered PPC ad results were “very effective,” compared with 34 percent, who considered them “very good” in July 2004. However, respondents said that click rates had fallen, from three percent in 2004 to 2.6 percent in 2005; they also reported that cost per click on Google had had increased from $1.29 to $1.61. Read the entire article here.


We would like to take this opportunity to thank
our sponsor – Searchfeed – for their continued support:

  • offers programs for emerging businesses, established national businesses, and media agencies
  • geotargeting, keyword/listing tools, real-time activity reports, account management tools 
  • bids start at 1 cent and no monthly spending requirements

  • ROI tool, campaign cost estimate and bid research tool help finetune ads 


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available.

If you haven’t taken a look lately at, they have undergone a major restructuring of their search options, making it a much more versatile tool with a corresponding increase in the number of average searches per month from about 800,000 to 2 billion per month. With a $50 special coupon offering via PayPerClickUniverse, if you’re interested in more details, click here for more information and to investigate further.

Blog Feature on PayPerClick Universe

This week’s blog comments on the heating up of the search engine “wars”. Microsoft has just announced new initiatives that will take it closer to offering an easy skip to the internet (MSN style of course) from office software. Google now appears to be working a little more on open-source initiatives with Sun than first admitted, in order to counter MSN’s move. AOL has just lost its founding father, Steve Case, who is off to start another “revolution”, which is bound to affect how they go forward. And then there’s Edward Whiteacre, CEO of SBC, emphatically stating that he’s not going to let the search engines use “my pipes” for free! The only one who seems to be quietly chugging along, adding a feature here and a feature there, is Yahoo! (at least not today LOL). You can read the current blog via the link below, and while you’re there, don’t forget to check out the blog archive for the other postings made during the past month!

The Water’s Getting a Little Hot

Blog Archive


We would like to take this opportunity to thank
our sponsor – Enhance Interactive – for their support:

  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you

  • every customer – big or small – receives personalized account care from an experienced, knowledgeable representative 


Featured Review – PPC Search Engine or Tool

PPC Accelerator (PPC Tool)

This relatively new tool caught our eye as a boon to small- to medium-sized businesses that have limited resources for managing their keywords in their PPC ad campaigns. An outstanding online demo shows precisely how this useful tool can help you generate every keyword variation needed easily and quickly. It is especially great for those with overseas ad campaigns, as it can be geared not only to U.S. search engines, but other important international search engines. The software also comes with an nifty extra called Ad Injector that helps you place your AdSense ads in the most advantageous place on your web pages. Read more …


We would like to take this opportunity to thank
our sponsor – Findology – for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database 
  • portal provides variety of content at your fingertips – news, weather and more!

  • minimum bid of only 3 cents per click 


Featured Article of the Month From Our Website

This month we’re featuring “Framework for Performance Assessment”, an interesting article by ThinkMetrics’ Brandt Dainow.

“Analysis of performance requires you have the information in the first place. The purpose of this article is to describe the framework you should have in place if you want to assess the performance of your online activities. The aim is to provide you with a simple checklist you can use to ensure you are covering all the bases.

Your online market is made of individuals. Your relationship with these individuals goes through a series of stages. The first stage is “discovery,” in which they learn of your site’s existence. Online advertising, listings in search engines, and being linked to in a friend’s email are all examples of ways in which people can discover and access your website. When people first arrive they quickly scan the site to decide whether to stay. This is the “scanning stage.” If they decide to stay, they enter the “interaction stage,” interacting with the site, reading pages, putting items in shopping carts, and so on. At some point you’ll have a target action you want them to do in order to count as a successfully completed visit. This stage is referred to as “acquisition.”

You should have processes in place to measure each stage. Between each stage is a decision point, in which the individual must decide whether to proceed to the next stage or leave. You should be measuring these decision points. Together, the stages and decision points constitute the “conversion funnel.” Continue reading this article here.

Preview of the Upcoming December 2005 Issue

In next month’s issue, which will arrive in your emailboxes on December 4, we’ll continue to provide you with the news highlights of the past month, but in the meantime, do check out our expanded news archive section if you need to catch up on all of October’s news or find out the first news of activities in November. We will also be featuring an article written by Catherine Seda, renowned search engine advertising and marketing expert.


We would like to take this opportunity to thank 
our sponsor – GoClick – for their continued support:

  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers

  • view bid tool and free beginner’s guide to pay-per-click advertising 


As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.