Pay Per Click Universe – December 2005 – Vol. 2, No. 12


Welcome to the December 2005 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.



Recent Pay-Per-Click News and Announcements


Microsoft Joins Classified Ads Race – December 2, 2005


Microsoft is developing an online classified service to compete with the likes of Craigslist and becoming the latest company to capitalize on growing consumer interest in buying and selling everything from cars to baby-sitting services on the Web.


Such Web-based classifieds are proving to be tough competitors for the ads that traditionally provided a big chunk of newspaper revenue.


Microsoft is hoping to distinguish its service, code-named Fremont, from rivals by tying in functionality with other Microsoft products. Read the entire article here.



Local.com Adds Local Shopping Links - November 29, 2005


Local search player Interchange has added ShopLocal’s local shopping information to its Local.com listings.

ShopLocal — owned by Tribune Co., Gannett and Knight Ridder — creates geo-targeted online counterparts to offline newspaper circulars, which it distributes through more than 200 affiliate media, search, and shopping sites. Through the partnership, merchants advertising on ShopLocal will have their promotions and deals distributed to Local.com users in their target markets
. Read the entire article here.



AdWords Separate Content Bidding – November 22, 2005


Today, Google launched separate content bidding for Google AdWords. This enhancement to Google AdWords enables advertisers to place one bid for ads that run on content sites and a separate bid for ads that run on search sites within the Google Network. Previously, the single keyword bid placed by advertisers was applied to their ads on both search and content pages. In addition, the minimum bid for content is now a static $.01 (in the U.S.). Read the entire article here.


Coming to Grips With Google Analytics – November 29, 2005


You’ve probably heard the hubbub about Google entering the analytics game. Earlier this month, Google launched Google Analytics, a free Web analytics service that lets companies track how visitors interact with their Web sites and how ad campaigns perform.

The announcement has caused quite a stir online. At my agency, we’ve already had a number of calls from clients asking, “Should we be using Google Analytics? Why or why not?” …. Google Analytics proved so popular in its first two weeks of release, the company temporarily disallowed more people from signing up for it. By the time it did that, 234,725 Analytics accounts had been created. That’s a lot of user accounts — and a ton of data for Google to process
. Read the entire story here.



Shopping Skyrockets on Black Friday - November 28, 2005


More than 17.1 million web users visited an online shopping site on Friday, marking a 29 percent increase from the 13.2 million Internet users to visit an e-commerce site on the Friday after last year’s Thanksgiving, according to data released this weekend by Nielsen//NetRatings.

The most popular online shopping destination Friday was online auction site eBay, with about 9.5 million visitors. But that figure represents a decline from traffic on Friday of the previous week, when the site drew around 10.3 million visitors
. Read the entire article here.












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We would like to take this opportunity to thank
our sponsor – Searchfeed – for their continued support:



  • offers programs for emerging businesses, established national businesses, and media agencies
  • geotargeting, keyword/listing tools, real-time activity reports, account management tools 
  • bids start at 1 cent and no monthly spending requirements

  • ROI tool, campaign cost estimate and bid research tool help finetune ads 

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Special Offers Available for PPC Users Through PayPerClick Universe


Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available.


Even though it’s been known as Yahoo! Search Marketing as quite some time now, the PPC search engine formerly known as Overture, still wants to introduce you to all it has to offer by enticing you in with an initial savings of $50, matching the deal they offered for signup prior to the name change. With such a generous offer still continuing, it’s difficult not to click here for more information and to investigate further.



Blog Feature on PayPerClick Universe


This week’s blog comments on Google’s recent announcement of free web analytics along the lines of its Urchin offering (previously been priced at $199) to AdWords users. As with their earlier product Google Earth, access to this new service was soon overloaded and Google was forced to close the gates after more than 200,000 AdWords users logged on to look at the free service. Once again Google angered users by announcing an enhancement they knew was bound to be very popular, without providing the necessary framework to support that service. You can read the entire current blog via the link below, and while you’re there, don’t forget to check out the blog archive for the other postings made during the past month!


Google Out-Googles Itself Again


Blog Archive












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We would like to take this opportunity to thank
our sponsor – Enhance Interactive – for their support:



  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you

  • every customer – big or small – receives personalized account care from an experienced, knowledgeable representative 

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Featured Review – PPC Search Engine or Tool


AdWords Dominator

Once Google opened up the door for developers to use APIs (Application Program Interface) with their AdWords accounts, it was only a matter of time before commercial products started appearing to help advertisers without developer skills do things with their AdWords accounts/campaigns that they had never been able to do before.

One such application is called AdWords Dominator. Basically, what the people who developed this program have done is written software that allows you to access and run your AdWords campaign directly from your computer desktop
. Read more …













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We would like to take this opportunity to thank
our sponsor – Findology – for their support:



  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database 
  • portal provides variety of content at your fingertips – news, weather and more!

  • minimum bid of only 3 cents per click 

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Featured Article of the Month From Our Website


This month we’re featuring an article by Catherine Seda, one of the industry’s top search-engine marketing experts today.

Protecting Your Profits on Pay-Per-Click Engines: The 3 Common Mistakes Marketers Make

The plan in your head seems so simple: bid on keywords on pay-per-click (PPC) engines then watch your business skyrocket. Some marketers do achieve instant success. However, many are losing money because they?ve got gaping holes in their PPC strategy. Don?t overlook the basics.

Search engines such as Yahoo! and Google allow you to bid on keywords and drive visitors to your web site for a per-click fee. The Yahoo! Sponsored Search program has a $30 non-refundable deposit and a $0.10 per click minimum bid (and a $20 per month minimum spend). The Google AdWords program has a $5 account activation fee and a $0.01 per click minimum bid. For many PPC engines, the highest bid typically gets the highest position, and you?ll only be charged when someone clicks on your ad.

Just because it can take less than 15 minutes to set up a PPC campaign doesn’t mean you should! Continue reading this article
here.


Preview of the Upcoming January 2006 Issue


In next month’s issue, which will arrive in your emailboxes to start off the new year on January 1st, we’ll continue to provide you with the news highlights of the past month, but in the meantime, do check out our expanded news archive section if you need to catch up on all of November’s news or find out about activities as December progresses.












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We would like to take this opportunity to thank 
our sponsor – GoClick – for their continued support:



  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers

  • view bid tool and free beginner’s guide to pay-per-click advertising 

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As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.


PayPerClick Journal Editor – Frances Krug © payperclickuniverse.com. All rights reserved.