Pay Per Click Universe – July 2005 – Vol. 2, No. 7


Welcome to the July 2005 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

PayPerClick Journal is pleased to report that the free webinar hosted by one of the leading pay-per-click search engines, Searchfeed, titled “The Inside Scoop on Pay Per Click Advertising” held on June 21, 2005 was well attended, with an interesting presentation of the basics of pay-per-click advertising by two executives from Mordcomm, Inc.

If you were unable to attend the webinar, and wish to access an archived recording of it, please visit this page.

Recent Pay-Per-Click News and Announcements


Is Microsoft Eyeing Claria? – July 1, 2005

Software giant Microsoft is reportedly discussing a possible acquisition of adware firm Claria. That’s according to separate articles in The New York Times and The Wall Street Journal that cite unnamed sources.

Though Claria’s capabilities in behavioral targeting have become increasingly attractive to agencies, both reports said concerns over Claria’s reputation could scuttle a possible purchase. Claria, and the adware space as a whole, has been dogged by privacy concerns, worries about consumer acceptance of pop-up ads, and myriad lawsuits. Read the entire article here.


Christmas Time For Search Marketing – July 1, 2005

Christmas is coming. Six months from [June 25th], retailers and E-Tailers relying on a strong holiday season will be assessing the bounties of the season. The winter holiday season is the most important segment of the year for North American retail businesses, often accounting for more than half of annual revenues.


For many businesses, the period between October and mid-January makes or breaks the bottom line. For online businesses, the early months of summer are the right time to be thinking about the end of the year. Conventional wisdom states it takes about three to four months to achieve Top 10 placements with an already established website. It can take even longer with new sites. Read the entire article here.


Google Earth Flies Free – June 28, 2005

Google has released its long-anticipated geographic search tool, a new application that combines local search with satellite images and maps from around the globe.

Google Earth is a standalone application that’s essentially an enhanced and upgraded version of its Keyhole 3D satellite imagery product. As Google has done with several of its past acquisitions, the company has also made the application free to all users, dropping its annual subscription fee for the basic version. Google Earth Plus with additional features will cost $20 per year. Read the entire article here.


Google’s New Personalization Tech Has Ad Implications – June 28, 2005

Google unveiled an experimental personalized search technology in its Labs unit today. It has the potential to impact the way paid search ads are targeted.

Google Personalized Search uses people’s search histories and click behavior to tailor Web search results. If a user searches “bass,” for example, the technology would look at his search and click history to decide if music- or fish-related results are most appropriate.

The new tool is related in part to Google’s search history feature and also ties into its Fusion initiative, which encompasses the personalized home page. All these offerings require a user be logged in to a Google account. Read the entire article here.

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We would like to take this opportunity to thank our sponsor — Searchfeed — for their continued support:
  • offers programs for emerging businesses, established national businesses, and agencies
  • geotargeting software offers access to international marketplace
  • bids start at 1 cent and no monthly spending requirements
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Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available.

Findology is still offering $50 in click money to new advertisers who open an account with them. Click here to view the details and take advantage of this excellent offer!



Blog Feature on PayPerClick Universe

The blogging continues and editor Frances is pedaling as fast as she can to keep up with all the changes that have been occurring in the pay-per-click market in the last month. Pay a visit to our news section to keep up-to-date on important events, and catch the blog while you’re at it. Topics during June included two entries on “Clicking You When You’re Down”, talking about the fact that if your website is down for any reason, and someone clicks on one of your PPC ads, you are still charged for the click, even though the user will not be able to reach your website, and the current entry (see link below). We hope you enjoy reading her viewpoint and welcome your comments on her thoughts and opinions.

Look for the blog to be updated sometime during the middle of every week, unless something particularly interesting catches her eye and she can’t resist a comment at another time!

And Then There Were Four

Blog Archive

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We would like to take this opportunity to thank our sponsor — Enhance Interactive — for their support:
  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you
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Featured Review – PPC Search Engine or Tool

Click Defense – Click Defense is a web analytics tracking tool. Although we had planned to
review Click Defense later this month, the recent (June 24, 2005) filing of a
class action suit on the subject of click fraud by Click Defense against Google
prompted us to take a look at this company’s offering now rather than later. You may read the actual papers filed here.



Click Defense’s focus in the class action lawsuit (which could potentially involve other companies on either side – plaintiff or defendant) is that although Google admits that click fraud exists and that it is a serious risk to their own profitability, as well as stating they are doing what they can to combat the risk; however, they are not doing all that they could do to counteract click fraud and are not sincerely considering refund requests from advertisers.



The lawsuit aside, what exactly does Click Defense bring to the table of the variety of tools that have recently arisen on the scene to deal with click fraud, as well as its web analytics’ side? The Colorado-based company bills itself as “the leading ad tracking, optimization and click fraud detection company” and has been in business since early 2002.
Read more …

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We would like to take this opportunity to thank our newest sponsor — Findology — for their support:
  • network of partners which generates more than 800 million searches each month
  • Ad-OM (Ad Optimization Method) program provides you the tools to optimize your site’s revenue potential
  • highly anticipated portal to be available soon
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Featured Article of the Month From Our Website

As a continuation of last month’s featured topic on branding, this month we’re showcasing an article written by James Colborn called “Branding Versus Offering”.

“You’ve taken great strides into the online space and search engine optimization is proving extremely successful. But how successful are you really? The strength of search engine marketing allows instant placement, creative manipulation and accountability – provided you are using some form of tracking tool – but are you spending good money on words and phrases that don’t convert and is your brand name keyword bolstering an otherwise mediocre campaign?

This article looks at how brand name and brand presence within search engine marketing plays a crucial and sometimes masking role on the success of your search campaign.

The most important factor that must be considered first and foremost is the brand or organization itself. The Internet has demonstrated that through low barriers to entry and minimal start up costs a large number of Internet firms have sprung up. Adversely the pitfalls of starting a business in this fashion have demonstrated that only companies with a sound business plan or solid brand name have succeeded; just think how many internet brands you can name past eBay, Amazon.com, Google, or Yahoo!” … Continue reading this article here.


Preview of the Upcoming August 2005 Issue

In next month’s issue, which should arrive in your emailboxes on August 7, look for the previously promised review of a search engine tool that states it provides you with “100s” of statistics on visitors to your website.

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We would like to take this opportunity to thank one of our sponsors — GoClick — for their continued support:
  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers
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If you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © payperclickuniverse.com. All rights reserved.