Pay Per Click Universe – August 2005, Vol. 2, No. 8

Welcome to the August 2005 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

Recent Pay-Per-Click News and Announcements

Google’s AdSense May Fluctuate Number of Ads in Ad Unit – August 4, 2005

AdSense will fluctuate number of ads in an ad unit if it will make publishers more money
A new change was added to AdSense tonight, regarding the number of ad appearing in an ad unit. If the AdSense algo believes showing fewer ads is more advantageous to you, it will drop an ad and expand the remaining ads to cover the entire ad unit. So an under-performing or lower paying ad could be removed from an ad unit under this new change.

[From AdSense]

To increase monetization on your site and improve the relevance of ads, AdSense now varies the number of text ads that appear in a given ad unit. In cases where we determine that increasing the size of the most relevant ads will improve performance, we’ll drop the lowest-performing ad or ads and expand the remaining ones to fill the entire unit. Showing fewer ads works to your advantage, allowing the better-performing ads to draw more user attention and click-throughs. Google AdSense technology will automatically determine the optimal number of ads to display on any page and will only show fewer ads when doing so will make you more money! Read the entire article here. and Google Partner – July 28, 2005

Univision Online, Inc., the interactive division of Univision Communications Inc. (NYSE: UVN), today announced that it has entered into multi-year partnership with Google Inc. (NASDAQ: GOOG). The partnership combines the power of the most visited Spanish-language website with an industry leader in search technology and advertising.

Through the partnership with Google, visitors to will now receive more relevant, comprehensive, and timely Spanish-language search results optimized for quick delivery in a user-friendly
environment. The relationship also connects users with more products and services online through targeted advertisements on the search and content pages of the website. In addition, these ads increase the visibility of websites and advertisers serving Hispanics.

“As the most-visited Spanish-language website, is excited to work with Google to bring the benefits of more targeted search capabilities to our users,” said Javier Saralegui, President, Univision Online. “In addition, for those consumer companies not yet targeting Hispanics online, this partnership should provide additional impetus for them to develop websites in Spanish.” Read the entire press release here.

MSN Shows Off Forthcoming Search, Mail Deliverables- July 28, 2005

Microsoft’s MSN unit is getting new search, social-networking, Web e-mail and advertising-platform products ready to roll in the coming months, according to company officials.

MSN officials demonstrated a few of these future products and technologies during a session titled “Winning in Internet Services” held during the company’s annual financial analyst meeting here Thursday. Officials demonstrated a beta version of a new mail client, as well as the adCenter platform, also in beta, that Microsoft is hoping to use to attract potential MSN and advertisers.

They also put through their paces a social-networking app tentatively called “Friends of Friends,” as well as an MSN Virtual Earth search enhancement called “Eagle Eye,” due out this fall, that is designed to give a panoramic, very fine-grained zoom view. Read the entire article here.

Marchex Acquires IndustryBrains, a Provider of Highly Targeted Online Traffic and Contextual Advertising Solutions – July 27, 2005

SEATTLE, WA – July 27, 2005 – Marchex, Inc. (NASDAQ: MCHX, MCHXP) today announced that it has acquired IndustryBrains, Inc. ( for $30.6 million, plus transaction costs, consisting of $15.6 million in cash and $15 million in stock (valued based on a 30-day trailing average). $2.8 million of the stock issuable to the employee shareholders of IndustryBrains who will join Marchex is subject to vesting over two-and-one-half years from closing. The acquisition is effective immediately.

Based in New York City, IndustryBrains is a leader in monetizing vertical and brand-name Web sites through contextual advertising solutions. Read the entire press release here.


We would like to take this opportunity to thank
our sponsor — Searchfeed — for their continued support:

  • offers programs for emerging businesses, established national businesses, and agencies
  • geotargeting software offers access to international marketplace
  • bids start at 1 cent and no monthly spending requirements


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available.

Although not an offer through PayPerClick Universe, if you are interested in applying to become a beta publisher for the new Yahoo! Search Marketing’s answer to Google’s AdSense program, click here to view the details and take advantage of this opportunity before it’s too late!

Blog Feature on PayPerClick Universe

This week’s blog comments on how advertisers should not lose sight of the ultimate goal of their pay-per-click ad campaigns despite all the hoopla going on in the search engine marketing world these days as the major search engines jockey for position.

How Would You Like Your PPC Ad – Vegan or Spicy?

Blog Archive


We would like to take this opportunity to thank
our sponsor — Enhance Interactive — for their support:

  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you


Featured Review – PPC Search Engine or Tool

HitBox Professional – HitBox Professional is one of the products offered by, a well-known web analytics firm that mostly deals with enterprise-sized companies (as well as being the owner of Atomz), rather than small- to medium-sized businesses. However, HitBox Professional is designed for the small business market and can be a useful way of tracking ad results, with the main selling point being the hundreds of reports that you can access for analysis.

HitBox bills itself as “simple, real-time insight to improve your bottom line,” and the number of statistics that are tracked indeed fit the bill. As with any web analytics system, HitBox will track visitors through your website, identify promos that do well and those that don’t, allows you to schedule reports to be sent to you via email, etc. Read more …


We would like to take this opportunity to thank
our sponsor — Findology — for their support:

  • network of partners which generates more than 800 million searches each month
  • Ad-OM (Ad Optimization Method) program provides you the tools to optimize your site’s revenue potential
  • highly anticipated portal to be available soon


Featured Article of the Month From Our Website

As a special feature, this month we’re showcasing an article recently written by Kevin Gold called “Beware the Click Without the Conversion”.

“It is a funny thing with pay-per-click marketing.

Marketers spend significant time and money increasing their traffic volume (click-throughs) while focusing less on the website conversion strategies that produce results from the click-throughs.

Why is this funny?

Because in essence, a “click-through” places money in the pocket of the pay-per-click search engine — only a “conversion” like a sale or sales lead creates money for the marketer.

Under a practical perspective, a “click-through rate” is the percentage of times your “FREE LISTING” (called an “impression”) is clicked on to generate a “PAID” visitor. Until your website conversion strategies “convert” the PAID visitor into a valued action, the visitor is an expense.…” Continue reading this article here.

Preview of the Upcoming September 2005 Issue

In next month’s issue, which should arrive in your emailboxes on September 4, there should be evidence of some of the fallout from the various sales and job changes at the various search engines and online properties that were so prevalent in July (please check out July’s news archive if you get a chance – PPC Universe has recently expanded news coverage considerably).


We would like to take this opportunity to thank
our sponsor — GoClick — for their continued support:

  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers


If you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.