Pay Per Click Universe – January 2006 – Vol. 3, No. 1

Welcome to the January 2006 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

Recent Pay-Per-Click News and Announcements

Google and Opera Make a Mobile Search Connection – December 30, 2005

Google Inc.’s search features will be included within the Opera Mini, a new browser for cell phones due next month from Norway-based Opera Software SSA. The one-year agreement with Google, unveiled Thursday, also calls for Google to be the default search engine for Opera Mobile, a cell phone Web browser now available from Opera. The deal is no surprise. Google is also the default search engine for Opera’s Web browsers meant for personal computers. In fact, the two companies’ ties run so deep that occasionally rumors surface that Google is buying Opera. Read the entire article here.

Google Base Makes A Jump - December 27, 2005

Clicking on a link to a listing in Google Base doesn’t go directly to the site with the listing, but to a Google Base jump page instead. Google has made a tweak to Google Base and where people end up after clicking on a link in the search results. noted a mention in the latest issue of Classified Intelligence of the change. Read the entire article here.

Time Warner’s AOL and Google to Expand Strategic Alliance – December 20, 2005

MOUNTAIN VIEW, Calif., NEW YORK, NY, and DULLES, Va., December 20, 2005 – Google Inc. (NASDAQ: GOOG) and America Online, Inc., a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX), today announced that they are expanding their current strategic alliance. The agreement creates a global online advertising partnership, makes more of AOL’s industry-leading content available to Google users, and includes a $1 billion investment in AOL by Google. This strategic alliance expands on the original relationship between the two companies launched three years ago. Read the entire press release here.

Interchange Corporation Chooses LookSmart’s Furl to Power’s Page Saving/Archiving System – December 13, 2005

San Francisco, CA, December 13, 2005 –, a leading local-search engine, and LookSmart Ltd. (NASDAQ: LOOK, ASX: LOK), announced today that LookSmart’s (“Furl”) will be the archiving technology powering the “Save” feature on Furl will allow users to easily save and organize pages found on and other sites around the Web. Furl’s “Save” feature creates a customized experience for the user, while driving repeat traffic to “Matching local businesses and customers is a huge growth opportunity online and will continue to lead innovation in this market,” said David B. Hills, CEO of LookSmart. “Adding the ability to save critically important pages by consumers will enhance the experience and advertising effectiveness of, which is strong already.” Read the entire press release here.

Kanoodle Pays For Cookie Distribution - December 6, 2005

New York – Kanoodle announced the launch of BrightAds Cookies, a new program that pays publishers for cookie distribution. Under the new program, small and midsize publishers will be able to generate additional revenue by adding code to their sites that distributes cookies to users. Cookies track user behavior on Web sites and allow advertisers to better target ads. Read the entire article here.

We would like to take this opportunity to thank
our sponsor – Searchfeed – for their continued support:
  • offers programs for emerging businesses, established national businesses, and media agencies
  • geotargeting, keyword/listing tools, real-time activity reports, account management tools
  • bids start at 1 cent and no monthly spending requirements
  • ROI tool, campaign cost estimate and bid research tool help finetune ads

Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available.

One of our sponsors,, is offering an enticing special for Free Premium Service. Click here for more information and to investigate further.

Blog Feature on PayPerClick Universe

This week’s blog, unlike most other blogs this past week, doesn’t offer you predictions of what may happen to paid search or search engine marketing in general or pay-per-click advertising in particular. Too much change is in the air, and anything can happen in the next year, and it probably will. After all, last year at this time, everyone was astounded at Google’s initial IPO price and look at how much higher it has climbed since then! You can read the entire current blog via the link below, and while you’re there, don’t forget to check out the blog archive for the other postings made during the past month!

The Three Kings – Who Is Missing At The Table?

Blog Archive

We would like to take this opportunity to thank
our sponsor – Enhance Interactive – for their support:
  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you
  • every customer – big or small – receives personalized account care from an experienced, knowledgeable representative

Featured Review – PPC Search Engine or Tool -

The shopping search engine debuted in 2004, but is much changed from its initial offering. Put together by the group that built the shopping engine mySimon, the initial goal with was not to rely on sponsored listings and feeds from companies, but rather to rely upon crawler-based technology to provide content-rich sites for shoppers. However, before long, opened up its doors to online advertisers by offering them an opportunity to have their product feeds included, making it similar to other shopping comparison sites such as and Advertisers are charged a cost-per-click fee for leads. With over 3 billion pages related to product research or reviews, as well as the addition of news about products to the search engine’s index, has well over 5 million products or service listings from online advertisers. Read more …

We would like to take this opportunity to thank
our sponsor – Findology – for their support:
  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click

Featured Article of the Month From Our Website

“Maximize ROI In An Increasingly Competitive Web World”

In the late 90s, only a small portion of the business population really understood online advertising. During that time, businesses were just starting to develop and use their websites as a marketing tool to increase revenues and brand awareness. Online competition was scarce and paying $3.00 per click on Overture was unheard of.

According to a recent survey published by eMarketer, paid search ad spending has grown dramatically during the first five years of this decade, rising from a mere $108.5 million in 2000 to 3.85 billion in 2004. As the competition gets more fierce, companies struggle to stay ahead and look for creative ways to maximize their ROI through website promotion strategies. Continue reading this article here.

Preview of the Upcoming February 2006 Issue

In next month’s issue, which will arrive in your emailboxes on February 5th, we’ll provide you with the news highlights of the beginning of this New Year, but in the meantime, do check out our expanded news archive section if you need to catch up on all of December’s news or find out about breaking news as January progresses.


We would like to take this opportunity to thank
our sponsor – GoClick – for their continued support:
  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers
  • view bid tool and free beginner’s guide to pay-per-click advertising

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.