Pay Per Click Universe – July 2006 – Vol. 3, No. 7

Welcome to the July 2006 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

Our parent company, Mordcomm, Inc., is well into preparation of the second issue of the Search Marketing Standard magazine, the only print publication that deals solely with search engine marketing. If you are interested in subscribing to the magazine, please visit the website and sign up. It’s only $10 per year for a subscription ($20 for non-U.S. subscribers to cover the additional postage costs). Our premiere issue has been well-received by the critics, and we’re adding many of our readers’ suggestions to the upcoming second issue.

Recent Pay-Per-Click News and Announcements

Suit Over Poor Google Ranking May Go Forward – June 30, 2006

SAN JOSE, Calif.–A federal judge in California hinted that a parenting Web site that’s suing Google over a poor ranking in the search giant’s massive index would be able to proceed with its lawsuit. During a hearing here Friday, U.S. District Judge Jeremy Fogel said he’s considering issuing an order that would allow to amend its lawsuit against Google to add more specifics. The parent-focused directory and search engine site claims Google violated antitrust and other laws by handing KinderStart low rankings. Read the entire article here.

Google Checkout Opens For Business – June 29, 2006

MOUNTAIN VIEW, Calif., June 29, 2006 – Google Inc. (NASDAQ: GOOG) today announced the launch of Google Checkout (, a checkout process that makes online shopping faster, more convenient and more secure for Google users. Google Checkout offers an easy and trusted checkout option that enables shoppers to purchase from participating stores with a single Google login. It also works with Google’s search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free. Read the press release here.

Yahoo! Settles Click Fraud Suit – June 29, 2006

A federal judge has granted preliminary approval on a class-action click fraud settlement by Yahoo. The lawsuit, filed in June 2005 by Checkmate Strategic Group, claimed Yahoo had improperly charged advertisers for traffic that involved click fraud. Yahoo has agreed to pay just under $5 million to cover Checkmate’s legal fees, and has laid out a five-part plan to address advertiser’s click fraud concerns. Read the entire article here.

Findology Interactive Media Launches Content Map – June 28, 2006

LOS ANGELES–(BUSINESS WIRE)–June 28, 2006–Findology Interactive Media, Inc., a leading provider of customizable online marketing products and services, today launched a new technology for website publishers, CONTENT MAP. The service enables publishers to increase page views and maximize their site’s “stickiness” and advertising real-estate, by allowing visitors to seamlessly find and access site content related to their expressed interests. Read the press release here.

MSN Launches AdLab Site For Search Marketers – June 22, 2006

Microsoft has just launched a site for search advertisers, providing them with tools for managing their online campaigns, reports MediaPost. offers various analytics tools for developing keyword buy strategies and provides demos of various tools. The new effort apparently grew out of the AdCenter Lab, announced in January to help monetize MSN properties with ad sales. Read the entire article here.

Most Microsoft Workers Search With Google – June 20, 2006

An overwhelming majority of Microsoft employees use rival Google to search the Internet, bloggers and a Web metrics company claimed Tuesday. Andrew Hitchcock, a 20-year-old student at the University of Washington, got the ball rolling by posting Google Analytics statistics on visitors to his Web site. Of the users originating from Microsoft’s domain who reached Hitchcock’s site via a search engine, 80 percent came through Google. Only 20 percent used a Microsoft search engine (either MSN’s or the’s). Read the entire article here.

Google Introduces Ad Scheduling For Google AdWords – June 16, 2006

As part of Google’s continuing effort to provide more value to its advertisers, Google today introduced ad scheduling (also know as “dayparting”) for Google AdWords. This feature enables advertisers to automatically adjust their bids or pause and resume their campaigns based on the time-of-day or day-of-week. Read the entire Google announcement here.


We would like to take this opportunity to thank
our sponsor —
Searchfeed — for their continued support:

  • Expand Your Web Strategy
  • Advertise on Sites that Match your Industry
  • Receive Targeted Traffic and Leads
  • Partner to Integrate Relevant Content connects advertisers and partners with Exact Keyword Match PPC technology. Visit or call 866.722.9951 today!


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials.

In addition, thanks to Search Engine Journal‘s Loren Baker for his report on the new features on LookSmart, where he mentioned the search engine is “giving away $150 in Free Clicks as part of a promo to build LookSmart AdCenter advertisers. The free gift is for advertisers who spend a minimum of $5 per day and the promotion lasts until July 31st, 2006. Just go to LookSmart AdCenter and use this coupon code; LOOK150 at the checkout.” Thanks for the tip, Loren!

Blog Feature on PayPerClick Universe

The latest entry in our joint PayPerClickUniverse and SearchMarketingStandard blog concerns the recent teleseminar featuring Andrew Goodman talking about what he knows an awful lot about – advertising via AdWords in Google.

AdWords Teleseminar Was Intriguing

Blog Archive


We would like to take this opportunity to thank
our sponsor —
Enhance Interactive — for their support:

  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you
  • every customer – big or small – receives personalized account care from an experienced, knowledgeable representative

Featured Review – PPC Search Engine or Tool

GoogSpy – GoogSpy is an intriguing tool from Velocityscape, the company responsible for WebScraper, software that can mine data to help you compete online. The company offers GoogSpy as a free online utility to demonstrate a taste of the power of their paid products. Advertisers can use the tool to research keywords that their competitors may be using, in order to not only find out the competition’s tactics, but also to help build your own keyword list competitively. Read more …


We would like to take this opportunity to thank
our sponsor —
Findology — for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click

Featured Article of the Month From Our Website

This month we’re featuring a recently written article on Google’s addition of dayparting to AdWords, by Helen M. Overland, a search engine marketing expert, who offers practical suggestions for using the new feature.

“Finally! Google has introduced Ad scheduling for AdWords. This new system allows advertisers to choose when ads should appear, and how much each ad should cost. To access the dayparting features in Adwords, just edit your campaign settings. Click on “Turn on ad scheduling”. You will have to specify a time zone if you have not already done so. Now you can specify the time periods your ads will appear.” Continue reading this article here.

Preview of the Upcoming August 2006 Issue

In next month’s issue, which will arrive in your emailboxes on August 6, we’ll see if the action between Google and Microsoft has heated up as the temperature rises through July, but in the meantime, do check out our expanded news archive section if you need to catch up on all of June’s news or to find the first news items for July.


We would like to take this opportunity to thank
our sponsor —
GoClick — for their continued support:

  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers
  • view bid tool and free beginner’s guide to pay-per-click advertising

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers. Also, if you have any ideas of new features you’d like to see in this newsletter, please email me at [email protected] and I’ll see what I can come up with.

PayPerClick Journal Editor – Frances Krug © All rights reserved.