Pay Per Click Universe – August 2006 – Vol. 3, No. 8

Welcome to the August 2006 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

Search Marketing Standard Magazine – Second Issue Mails

The second issue of “Search Marketing Standard” magazine has just begun mailing to subscribers. We put a lot of work into this second issue, incorporating a lot of reader suggestions, including a case study and expanding the size of the publication by about 25%. If you’re in the U.S., you should receive your copy in the next week or so; if you’re international, it might take until the end of August to reach you, depending upon mail service. If you have any comments on the second issue, we want to hear them, so we can continue to improve the magazine as each issue goes forward. You may email me at [email protected] and I’ll be sure your comments get to the right person. If you haven’t yet seen the magazine and are interested in more information on it, please visit the website at

Recent Pay-Per-Click News and Announcements

Viacom, Google Partner on Ad-Backed Videos – August 6, 2006

Viacom’s MTV Networks has agreed to distribute clips from its cable networks over Google’s advertising network, in a test of what could become a new economic model for Web-based video delivery, the companies said Sunday. The project, a year in the making, marks the first time Google will distribute ad-supported videos across its AdSense network from a major programming provider. The ad-supported video distribution project will begin testing later in August. Read the entire article here.

LookSmart Reports Second Quarter 2006 Results – August 3, 2006

SAN FRANCISCO, Aug 03, 2006 /PRNewswire-FirstCall via COMTEX News Network/ — LookSmart (Nasdaq: LOOK; ASX: LOK), an online media and technology company, today announced financial results for the second quarter ended June 30, 2006. David Hills, Chief Executive Officer, stated, “The second quarter marked LookSmart’s return to year-over-year revenue growth and continued operating improvements. Our ability to deliver these results while executing on a number of initiatives, including the successful launch of our new AdCenter, demonstrates our team’s ability to balance growth with financial discipline. Read the entire press release here.

IAB Begins Process of Defining Clicks – August 3, 2006

Two ad industry groups are stepping up with several performance-based marketing providers to define how a “click” should be measured, and when it should be considered fraudulent. The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) are jointly forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. They have already been joined by Google, Yahoo, Microsoft, and LookSmart, and have extended an invitation to all IAB members. Read the entire article here.

XM Satellite Radio and Google Deliver Targeted Advertising to Satellite Radio Listeners – August 2, 2006

MOUNTAIN VIEW, Calif., and NEW YORK, NY, August 2, 2006 – Google, Inc., (NASDAQ: GOOG) today announced that it has reached an agreement with XM Satellite Radio, the nation’s leading satellite radio service with more than seven million subscribers, (NASDAQ: XMSR) to introduce and make available commercial advertising inventory on XM’s non-music channels to Google’s extensive advertising base through its dMarc media network ( As part of the deal, Google advertisers will now have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production giving Google advertisers distribution through XM Satellite Radio. Read the entire press release here.

Yahoo! Implements New Search Crawler – July 31, 2006

Last week, Yahoo quietly launched a new Yahoo Search Crawler. On the Yahoo Search blog, David Simpson and Priyank Garg confirmed that the new Yahoo! Slurp was implemented to provide greater speed and efficiency in visiting websites. Site owners are expected to see as much as a 25% reduction in the number of requests and bandwidth consumed by the crawler. Read the entire article here.

Microsoft to Spend Big, Gives Analysts Fair Warning – July 28, 2006

Speaking to financial analysts at a daylong meeting, Microsoft explained where its investments would be going in the next few years to expand entertainment offerings, compete against the likes of Google and Yahoo, and enter areas such as advanced communications technologies, reports the Associated Press. CEO Steve Ballmer said the company is ready to adapt to industry changes with initiatives underway to offer more web-based software and services, including its adCenter advertising platform and the new “Live” web products. Read the entire article here.


We would like to take this opportunity to thank
our sponsor -
Searchfeed – for their continued support:

  • Expand Your Web Strategy
  • Advertise on Sites that Match your Industry
  • Receive Targeted Traffic and Leads
  • Partner to Integrate Relevant Content connects advertisers and partners with Exact Keyword Match PPC technology. Visit or call 866.722.9951 today!


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials.

Blog Feature on PayPerClick Universe and

There have been numerous entries to the joint and blog since our last newsletter issue. The latest entry comments on Matt Cutt’s videos answering people’s questions about search engine optimization and search engine marketing. Check out the current blog for more information via the link below, and while you’re there, don’t forget to check the archive for the other postings made during the past month!

Funniest Home Videos – Matt Cutts Live!
Blog Archive


We would like to take this opportunity to thank
our sponsor –  
Enhance Interactive – for their support:

  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you
  • every customer – big or small – receives personalized account care from an experienced, knowledgeable representative

Featured Review – PPC Search Engine or Tool – has an animated, red-striped zebra as its online mascot, but is its PPC program equally as inviting (at least the first 100 times you see it)? Using the clean-screen approach initially made famous by Google, Redzee’s main claim to fame is its “family friendliness”. Read more …


We would like to take this opportunity to thank
our sponsor -
Findology - for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click

Featured Article of the Month From Our Website

This month we’re featuring another article by Tiffany M. Guarnaccia from Searchfeed, which was first published on the Adotas website, “PPC Needs to Get In-Line: Why Publishers Should Heed this New Contextual Strategy”. Thanks to Tiffany and Adotas for permission to include this article.

As the goal of maintaining site aesthetics and branding while effectively monetizing site traffic through advertising becomes more difficult for web publishers, using only traditional banners and pop ups is becoming a thing of the past. These formats have given way to alternative ad methods, namely Pay Per Click (PPC) advertising which tends to yield healthy revenues for publishers while being less intrusive to users. There are various ways to integrate sponsored content. And, noting the differences between standard PPC and contextual PPC formats can be an important factor when determining which will work best for a website and allow greatest monetization of site content.” Continue reading this article here.

Preview of the Upcoming September 2006 Issue

Watch for next month’s issue, which will arrive in your emailboxes on September 3 just before Labor Day. In the meantime, do check out our expanded news archive section if you need to catch up on all of July’s news or find out the first news items of August.


We would like to take this opportunity to thank
our sponsor –
GoClick – for their continued support:

  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers
  • view bid tool and free beginner’s guide to pay-per-click advertising

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.