Pay Per Click Universe – September 2006 – Vol. 3, No. 9

Welcome to the September 2006 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.


Recent Pay-Per-Click News and Announcements

Hitwise: One in Seven E-Commerce Visits Come From Google – September 5, 2006

The three leading search engines–Google, Yahoo and MSN Search–now account for about 22 percent of visits to shopping sites–up from about 13 percent last year, according to new data by research firm Hitwise.

Google alone sent e-commerce sites 14.93 percent of their U.S. traffic for the week ending Aug. 26, according to Hitwise. Last year, the search giant accounted for just 9.45 percent of visits to shopping and retail sites during the corresponding week. Yahoo Search was responsible for 4.69 percent of visits for the week ending Aug. 26–up from 3.72 percent last year–while MSN accounted for 2.33 percent, up more than threefold from 0.73 last year. Read the entire article here.

Accipiter Acquires Ad Network BidClix – September 5, 2006

Online advertising technology firm Accipiter has acquired ad network BidClix, which has a technology platform that allows publishers to sell inventory on a self-service basis.

Accipiter plans to offer the service to its publisher clients, said CEO Brian Handly. "We had a significant amount of demand among our publishers for this type of solution," Handly said. "Our publishers were looking for a solution that gave them more control over the advertiser relationships, but also gave them the ability to backfill if they had some unsold inventory". Read the entire article here.

An Apple-Google Friendship, and a Common Enemy – August 31, 2006

SAN FRANCISCO, Aug. 30 — When Eric E. Schmidt, Google’s chief executive, was named to Apple Computer’s board this week, it did more than signal a potential alliance between powerful companies. It touched off a wave of speculation about the motives of the man behind the move: Apple’s co-founder, Steven P. Jobs.

“The old social networks in Silicon Valley run very deep,” noted AnnaLee Saxenian, a leading scholar of the industry and dean of the School of Information at the University of California, Berkeley. “And this reminds us that Silicon Valley has a common enemy to the north.” Read the entire article here.

TrueLocal.ca Moves Into Canadian Search Market – August 29, 2006

TrueLocal.ca launched Tuesday in Canada, describing itself as an "intelligent business phonebook" on the internet. The site offers a localized search engine in English and French that consumers can use to track down more than 1.3 million Canadian brick-and-mortar businesses, ranging from nearby dentists or contractors to car dealers or golf courses. Read the entire article here.

Google and eBay Sign Multi-Year Agreement

MOUNTAIN VIEW and SAN JOSE, Calif., August 28, 2006 – Google Inc. (Nasdaq: GOOG) and eBay Inc. (Nasdaq: EBAY) today announced a multi-year agreement to benefit both companies’ collective communities of users, merchants and advertisers around the globe. The agreement consists of two primary components involving text-based advertising and "click-to-call" advertising functionality.

Specifically, Google will become the exclusive text-based advertising provider for eBay outside the United States. In addition, eBay and Google plan to integrate and launch "click-to-call" advertising functionality that leverage both Skype and Google Talk globally in each company’s respective shopping and search platforms. The companies said the financial terms for certain components of the deal involve revenue sharing, but did not disclose specific details. Read the entire press release here.

Microsoft Signs Ad Deal With Facebook – August 23, 2006

REDMOND, Wash. — Microsoft Corp. has struck a deal to provide advertising for social networking site Facebook, in one of the first high-profile agreements for the software maker’s online advertising platform.

Under the deal announced late Tuesday, Microsoft will sell and provide banner ads and sponsored links for Facebook using the adCenter online advertising platform and other in-house technology and services. Read the entire article here.

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We would like to take this opportunity to thank
our sponsor -
Searchfeed – for their continued support:

  • Expand Your Web Strategy
  • Advertise on Sites that Match your Industry
  • Receive Targeted Traffic and Leads
  • Partner to Integrate Relevant Content

Searchfeed.com connects advertisers and partners with Exact Keyword Match PPC technology. Visit www.Searchfeed.com or call 866.722.9951 today!

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Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials.


Blog Feature on PayPerClick Universe and SearchMarketingStandard.com

This week marks the beginning of a new feature on the joint PPCUniverse.com and SearchMarketingStandard.com blog. We will be increasing the number of daily posts, as well as offering a weekly summary of blog posts and news items each Friday.

The latest blog entry, "Time-Space Continuum and Search Marketing", is not a mind-meld between Star Trek and SEM, but rather comments on a new buzzword entering the marketplace – "signals". Check it out via the link below, and while you’re there, don’t forget to check the archive for the other postings made during the past month!

Time-Space Continuum and Search Marketing

Blog Archive

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We would like to take this opportunity to thank
our sponsor –  
Enhance Interactive – for their support:

  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you
  • every customer – big or small – receives personalized account care from an experienced, knowledgeable representative
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Featured Review – PPC Search Engine or Tool

Clusty.com – Clusty is a metasearch “clustering engine” from Vivisimo, which has a slightly different approach towards presenting search results than other search engines. Clusty is also, as far as PPC advertisers are concerned, an Ask.com partner solely, such that only ads placed with Ask.com will show up on Clusty at this time (August 2006). Read more …

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We would like to take this opportunity to thank
our sponsor -
Findology - for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click
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Featured Article of the Month From Our Website

This month we’re featuring an article by Barry Harrison, a Managing Partner at Digital Resolve, a website solutions provider. The catchy title of "How To Waste Money And Annoy Your Customers" leads to a piece that serves to remind us all of the real bottom line.

"Why do some companies bid on keywords for products they don’t even sell? Or fail to provide the basic information people need to make the decision to buy? Here’s a cautionary tale– with a happy ending.

Has this ever happened to you? I’m looking online for lamp shades. I go to Google and click on the top Sponsored Link in the right column: Expo.com. I’m taken to their “Lighting and Fans” page. There are 29 links in the left navigation, but no lamp shades. So I do a keyword search. Products Found = 0. All I can do is wonder why they wasted my time and their money, and move on to the next ad." Continue reading this article here.


Preview of the Upcoming October 2006 Issue

Watch for next month’s issue, which will arrive in your emailboxes on October 1st. In the meantime, do check out our expanded news archive section if you need to catch up on all of August’s news or find out the first news items of September.

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We would like to take this opportunity to thank
our sponsor –
GoClick – for their continued support:

  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers
  • view bid tool and free beginner’s guide to pay-per-click advertising
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As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © payperclickuniverse.com. All rights reserved.