Pay Per Click Universe – January 2007 – Vol. 4, No. 1

Welcome to the January 2007 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

PPC Universe Newsletter Turns Four Years Old

This issue marks the fourth year of publication of the PPC Universe newsletter. Thanks to all our subscribers who have kept coming back each month for our special brand of search engine marketing news with a pay-per-click flavor.

Recent Pay-Per-Click News and Announcements

Google Stops Providing ‘Tips’ to Its Own Products in Its Search Results – January 5, 2007

SAN FRANCISCO (MarketWatch) — Google Inc. has axed its latest bit of self-promotion after facing a new firestorm over the degree to which it uses its Internet search results to pitch its own products. Since mid-December, "tips" directing people to Google products began appearing alongside certain Google search results. For example, a search for the word "calendar" would yield a screen-filled with results, topped by a graphic that read, "Tip: Want to organize your schedule and share events with friends? Try Google Calendar." Read the entire article here.

MIVA Drops Yahoo, Signs With Google – January 4, 2007

Search engine MIVA has terminated its long-standing search ad partnership with Yahoo, replacing the company with search rival Google, according to SEC papers filed Wednesday. MIVA said in its papers that it will adopt Google advertisements on applications and sites managed by its subsidiary, MIVA Direct, which produces white-label toolbar and Web search. The deal, which will run for two years and has "broad termination rights," will begin within 30 days. MIVA’s previous search ad partner was Yahoo Search Marketing. That arrangement, dating back to April 2001, is slated to terminate on Jan. 27. Read the entire article here.

Google Search Appliance Gets New Technology – January 4, 2007

The Google Search Appliance is getting an upgrade. Google today updated its top-tier enterprise search hardware with several new capabilities designed to appeal to corporate users. The new features are available to existing and new customers. The two major additions are search results clustering and administrative source biasing. Read the entire article here.

Dash Navigation Becomes First to Add Yahoo! Local Search Capabilities to the Car – January 3, 2007

MOUNTAIN VIEW, Calif., Jan. 3 /PRNewswire/ — Dash Navigation(TM) Inc. today announced that it is teaming up with Yahoo! Inc. (Nasdaq: YHOO – News), allowing Dash Express(TM) users to search Yahoo! Local for nearby products, services or businesses from their cars — a GPS industry first. With Yahoo! Local and Dash Express, local search in the car is becoming a simple and easy-to-use reality. When a user enters their search term into their Dash Express, the device wirelessly begins a Yahoo! Local search on the web. Within seconds, the results are formatted into address cards and presented to the user as a simple listing of nearby businesses. With the press of a button on the device, the Dash user is routed to their desired destination. Read the entire press release here.

Microsoft in Push for Targeted Online Ads – December 26, 2006

NEW YORK, Dec 26 (Reuters) – Microsoft Corp. (MSFT.O: Quote, Profile , Research) is making a global push to sell targeted online advertisements using data gathered from users of its Hotmail email service, the Wall Street Journal reported on its Web site on Tuesday. Read the entire article here.


We would like to take this opportunity to thank
our sponsor -
Searchfeed – for their continued support:

  • Expand Your Web Strategy
  • Advertise on Sites that Match your Industry
  • Receive Targeted Traffic and Leads
  • Partner to Integrate Relevant Content connects advertisers and partners with Exact Keyword Match PPC technology. Visit or call 866.722.9951 today!


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials. As a reminder, we still have an offer available from for up to $100 in matching click costs here.

Blog Feature on PayPerClick Universe and

Well, Andrey is back from his vacation in Italy, although he’s still suffering from a little bit of jet lag. Garrett and I were able to keep up the Search Marketing Standard blog in his absence. Garrett came up with some particularly insightful thoughts, while I got sidetracked by superheros and super villains (not of the search engine kind either). Stop by and check out the blog, and do leave us a comment if you have a moment. We’re interested in knowing what you think about what’s going on in the SEM world and our take on it.

ChaCha and NowNow: The Rise of Real Time Human Answered Search?

Blog Archive


We would like to take this opportunity to thank
our sponsor –  
Enhance Interactive – for their support:

  • offering Application Program Interface (API) for PPC ad campaigns
  • over 6 billion searches each quarter
  • design your own ad or have Enhance Interactive’s experts help you
  • every customer – big or small – receives personalized account care from an experienced, knowledgeable representative

Featured Review – PPC Search Engine or Tool

AdOn Network (formerly Network (formerly myGeek) was founded in 1999, when it took the form of a shopping site. Dropping the majority of the shopping model within about a year, the company spent the next two years helping others with search engine optimization.

Based in Phoenix, Arizona, myGeek changed its name to AdOn Network in mid-August 2006 largely in response to confusion between their online presence and that of a popular computer repair company. The amusing Our Geek Roots points out the good, the bad and the ugly about the name dilemma.

The AdOn Network has more than 155 million unique users and 5.5 billion searches each month. Read more …


We would like to take this opportunity to thank
our sponsor -
Findology - for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click

Featured Article of the Month From Our Website

Instead of an actual article this month, I thought I’d point readers in the direction of a very interesting forum thread at the always-intriguing forum site. This particular thread concerns the effects of Google’s Quality Score changes and how they have seriously impacted some long-term AdWords users and caused them to re-think their ad strategies. It’s a good read, even if you disagree with the premise - Giving Up Google.

Preview of the Upcoming February 2007 Issue

Watch for next month’s issue, which will arrive in your emailboxes on February 4th. Check out our expanded news archive section if you need to catch up on all of December’s news or find out the first news items of January.


We would like to take this opportunity to thank
our sponsor –
GoClick – for their continued support:

  • no risk, no startup fee, no monthly fee, and a low 1 cent cost-per-click minimum bid
  • over 7.2 billion targeted searches per year
  • more than 50 partner networks to deliver hundreds of millions of targeted searches a month to our advertisers
  • view bid tool and free beginner’s guide to pay-per-click advertising

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.