Pay Per Click Universe – March 2007, Vol. 4, No. 3

Welcome to the March 2007 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

New Edition of Pay-Per-Click Search Engine Marketing Handbook Goes To Print

A completely updated version of the Pay-Per-Click Search Engine Marketing Handbook is about to go to print! We’ve been working hard on the third edition of the Handbook to ensure that the reviews of search engines and PPC tools in the book are complete and our coverage of issues such as the dangers of click fraud and the growth of branding and behavioral targeting is up to date. Check it out at our website or online at – you won’t find a more comprehensive coverage of the pay-per-click industry anywhere else!

Recent Pay-Per-Click News and Announcements

BBC, Google Hook Up on YouTube - March 3, 2007

BEIJING, March 3 (Xinhuanet) — A deal between the BBC and Google to provide news clips and other programs on YouTube was announced Friday by the British news agency. The BBC is going after YouTube’s monthly audience of more than 70 million viewers and hopes to generate wider interest in its programs, its own website and eventually related content on its proposed BBC iPlayer commercial download service. Read the entire article here.

Mobile Content Usage is Higher in Developing Countries – March 2, 2007

Mobile users in third world countries express a stronger desire for content and advanced features, according to a "Global Mobile Mindset Audit" study released by the Forum to Advance the Mobile Experience (FAME), part of the CMO Council and Global Market Insight (GMI), and sponsored by Palm.

U.S. users lag most behind other countries in terms of accessing the Web, or wanting access, using cellular phones. In the U.S., 22.6 percent find the feature important or very important. Other countries exhibit higher demand: Western Europe (30.4 percent); Eastern Europe (53.9 percent); Asia (56.4 percent); and Latin America (63.5 percent). Read the entire article here.

Google Shares More Click Fraud Data – March 1, 2007

Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed today. In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google’s Shuman Ghosemajumder.

This revelation is the latest in a series of moves designed to offer more transparency to advertisers, said Ghosemajumder, Google’s business product manager for trust & safety. Google has come under fire from lawsuits, click fraud reporting firms, and advertisers in recent months, all looking for more granular details on the level of invalid clicks occurring in the AdWords system. Read the entire article here.

Microsoft Patent Hints at Paid Search Affecting Organic Results – March 1, 2007

The ranking of a website within organic search results could be adversely affected by the paid search strategy involving that site, reports Search Engine Land (via MarketingVox).

The report comes as the result of a patent filing from Microsoft. The algorithm laid out in the patent would filter search results to remove duplicate listing, such as when two URLs point to the same webpage. But it also could remove a site from within organic search results when that website is also part of a paid search listing that appears on the same page or results. Read the entire article here.

Quigo Challenging Google, Yahoo in Contextual Ad Space – February 27, 2007

An upstart in the contextual ad sector, Quigo is beginning to land some major clients and is stealing others from giants Google and Yahoo. Quigo is an increasingly popular alternative for contextual advertisers, because the company offers more control over offerings than rivals Google and Yahoo, the New York Times reports. Quigo gives advertisers the ability to purchase ads on specific sites as well as select pages on those sites. This approach is a welcome contrast for many advertisers as Google and Yahoo want to sell similar ads only on networks of sites. Read the entire article here.


We would like to take this opportunity to thank
our sponsor -
Searchfeed – for their continued support:

  • Expand Your Web Strategy
  • Advertise on Sites that Match your Industry
  • Receive Targeted Traffic and Leads
  • Partner to Integrate Relevant Content connects advertisers and partners with Exact Keyword Match PPC technology. Visit or call 866.722.9951 today!


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials. As a reminder, we still have an offer available from Yahoo! Search Marketing for a $50 credit here.

Blog Feature on PayPerClick Universe and

Andrey has just posted a blog with the February recap, which lists the Top 10 blog postings from February where you can easily catch up on the hottest topics and make sure you didn’t miss a thing during February. Stop by and check out the blog, and do leave us a comment if you have a moment. We’re interested in knowing what you think about what’s going on in the SEM world and our take on it.

Search Marketing Standard February Recap

Blog Archive

Featured Review – PPC Search Engine or Tool

Google AdWords – Since 1998, Google has grown from a two-man operation to what is arguably the largest and currently most popular search engine on the Internet. Most agree that Google garners more than 50% of all search traffic, with some estimates as high as 80%.

The clean interface (recently patented), its broad access to products still in development (but relatively bug-free), and well-supported advertising package (AdWords) appeal to the majority of users and advertisers. Read more …


We would like to take this opportunity to thank
our sponsor -
Findology - for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click

Featured Article of the Month From Our Website

This month we’re featuring an article from Search Marketing Standard. If you missed it the first time around in the magazine, this article by Bryan Todd is entitled "How to Track Your Google Clicks Like an Expert." Read the entire article here.

Preview of the Upcoming April 2007 Issue

Watch for next month’s issue, which will arrive in your emailboxes on April 1st. Check out our expanded news archive section if you need to catch up on all of March’s news or find out the first news items of April.


We would like to take this opportunity to thank
our newest sponsor –
ABCSearch – for their support:

  • Get $100 credit towards your account and receive quality traffic that converts!
  • 3+ billion searches monthly
  • Tap into an exclusive network of smaller search engines and content sites
  • Patent-pending click fraud protection, geo-targeting and detailed conversion tracking
  • Visit today to get $100 worth of clicks at no charge!

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.