Pay Per Click Universe – April 2007 – Vol. 4, No. 4

Welcome to the April 2007 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.


We would like to take this opportunity to thank
our newest sponsor -
Yahoo! – for their support:

Give your marketing campaign a boost with Yahoo! 


April  Fool’s Day Edition 

In keeping with tradition, this issue of the PayPerClick Journal is devoted to bringing you all the best of the online April Fools Day jokes. Despite April 1st falling on a Sunday this year, the old standby sources of great April Fools jokes didn’t disappoint. Our "Recent News" section highlights the best of the bunch. We’ll return to regular news next issue.

Recent Pay-Per-Click News and Announcements

Google Announces Free In-Home Wireless Broadband Service – Dark Porcelain Project Offers Self-Installed Plumbing-Based Internet Access - April 1, 2007

MOUNTAIN VIEW, Calif., April 1, 2007 – Google Inc. (NASDAQ: GOOG) today announced the launch of Google TiSP (BETA)™, a free in-home wireless broadband service that delivers online connectivity via users’ plumbing systems. The Toilet Internet Service Provider (TiSP) project is a self-installed, ad-supported online service that will be offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.

"We’ve got that whole organizing-the-world’s-information thing more or less under control," said Google Co-founder and President Larry Page, a longtime supporter of so-called "dark porcelain" research and development. "What’s interesting, though, is how many different modalities there are for actually getting that information to you – not to mention from you."

Read the entire press release here and a link to the product information here.

Introducing Gmail Paper – April 1, 2007

Everyone loves Gmail. But not everyone loves email, or the digital era. What ever happened to stamps, filing cabinets, and the mailman? Well, you asked for it, and it’s here. We’re bringing it back.

A New Button
Now in Gmail, you can request a physical copy of any message with the click of a button, and we’ll send it to you in the mail.

Simplicity Squared
Google will print all messages instantly and prepare them for delivery. Allow 2-4 business days for a parcel to arrive via post.

Total Control
A stack of Gmail Paper arrives in a box at your doorstep, and it’s yours to keep forever. You can read it, sort it, search it, touch it. Or even move it to the trash—the real trash. (Recycling is encouraged.)

Keep it Secret, Keep it Safe
Google takes privacy very seriously. But once your email is physically in your hands, it’s as secure as you want to make it.

Read the entire announcement here.

Haptics Turns Phones Into Weapons – April 1, 2007

Is sending gut punches and kicks to cell phones with TouchBak’s new service a good idea?

My Sprint phone shook violently in my hand. My reflexes kicked in and I found myself wrapping my other hand around it to steady it. Before I knew it, the vibrations literally catapulted the phone out of my hands and onto the rug where it bounced along the floor, slammed into my door, and finally came to rest in the hallway. I stood over the phone, staring down at it, waiting for another violent outburst. After a few moments, I picked it up, opened it, and answered the call.

"Pretty cool, huh?" Derek Galsworthy, CEO of TouchBak Technologies, said, his voice full of cheerful enthusiasm.

"Uh, yeah. It’s, um, cool," I replied, with considerably less enthusiasm.

Read the entire article here.

Apple Collaborating With Amazon, Google, and Cingular on New iReader? – April 1, 2007

I was going to not blog until Monday, but I saw something today that just has to be blogged about. Seriously, on Monday I’ll be on CNN with Kathy Sierra and Chris Locke talking about this week’s events. I spoke against more rules or other infringments on our freedom of speech. No matter how vile or disgusting that speech is. That said, I reserve my right to take a week off to point out the rotten strawberries sitting on our meme shelf.

Back to what I saw: today we were eating at Sam’s Chowder House in Half Moon Bay when I saw someone down on the beach using a device I didn’t recognize. Being a geek I quickly ran down to the beach to see what it was. Turns out he was an Apple executive (he asked me not to name him) and tried to hide the device when I came near, but I eventually talked him into showing it off to me.

Read the entire blog entry here.


We would like to take this opportunity to thank
our sponsor -
Searchfeed – for their continued support:

  • Expand Your Web Strategy
  • Advertise on Sites that Match your Industry
  • Receive Targeted Traffic and Leads
  • Partner to Integrate Relevant Content connects advertisers and partners with Exact Keyword Match PPC technology. Visit or call 866.722.9951 today!


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials. As a reminder, we still have an offer available from Yahoo! Search Marketing for a $50 credit here.

Blog Feature on PayPerClick Universe and

Joe Whyte has just posted an interesting blog entry about StumbleUpon, which is well worth a read. Stop by and check out the blog, and do leave us a comment if you have a moment. We’re interested in knowing what you think about what’s going on in the SEM world and our take on it.

Building a Large Audience for Your StumbleUpon Account

Blog Archive

Featured Review – Update! PPC Search Engine or Tool

Yahoo! Search Advertising – Yahoo! is in the middle of modifying its PPC offering via the Panama update. The previous strictly bid-for-position model will be supplanted by a system ranking ads based on how much an advertiser wants to spend. Advertisers enter a bid and a daily ad spend they are willing to pay, and Yahoo! will tell you what position in the sponsored listings is available for that amount of money. Estimates of the number of impressions, the number of clicks likely to occur and the total cost over 30 days are provided to help you plan. Read more …


We would like to take this opportunity to thank
our sponsor -
Findology - for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click

Preview of the Upcoming May 2007 Issue

Watch for next month’s issue, which will arrive in your emailboxes on May 6th. Check out our expanded news archive section if you need to catch up on all of April’s news or find out the first news items of May.


We would like to take this opportunity to thank
our newest sponsor –
ABCSearch – for their support:

  • Get $100 credit towards your account and receive quality traffic that converts!
  • 3+ billion searches monthly
  • Tap into an exclusive network of smaller search engines and content sites
  • Patent-pending click fraud protection, geo-targeting and detailed conversion tracking
  • Visit today to get $100 worth of clicks at no charge!

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.



The Lonely Guy Dream Vacation Digitial Photo Frame from ThinkGeek – April 1, 2007

If you have neither the time nor the inclination to make friends and take vacations yourself, let our new photo frame do the work for you! The onboard processor digitally mattes yourself into fun situations, and with the people you dream about. Display the frame prominently to ward away awkward explanations of your nonexistent weekend plans!