Pay Per Click Universe – June 2007 – Vol. 4, No. 6

Welcome to the June 2007 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.


We would like to take this opportunity to thank
our newest sponsor -
Yahoo! – for their support:

Give your marketing campaign a boost with Yahoo! 


New Edition of Pay-Per-Click Search Engine Marketing Handbook In Print 

Just a quick reminder that the new, updated edition of the “Pay-Per-Click Search Engine Marketing Handbook: Low-Cost Strategies for Attracting New Customers Using Google, Yahoo & Other Search Engines” is now in print and available for purchase here (and also at The Handbook’s second edition features updated reviews of the Top 10 Search Engines and reviews of a whole whack of second-tier search engines and PPC tools. The “Tips From the Experts” section in this edition has been expanded and updated with many of the top names in the field weighing in with advice and comments not found anywhere else! Be the first on your block to purchase the new edition and make all of us at MordComm happy at the same time :-)

Recent Pay-Per-Click News and Announcements

Google Buys FeedBurner – June 4, 2007

Google announced that it had bought FeedBurner, a firm specialising in delivering podcasts, weblogs, news and advertising to internet browsers.

FeedBurner is Google’s latest buy in its ongoing acquisition drive. Chicago-based FeedBurner is a “web feed” firm that lets online publishers constantly send updated news, commentary and other content directly to readers with tools such as Really Simple Syndication (RSS). Read the entire article here. to Invest Heavily in New Sales Staff and Locations – May 31, 2007

Need a job in sales? is hiring. The AT&T-owned firm yesterday announced major plans for cross-country expansion of its sales force. The company is planning a massive ramp up in sales staff in the hopes of competing for dollars in local markets otherwise untapped by search and Internet Yellow Pages (IYP). Throughout the year, several new sales locations will be established, bolstering a presence that’s now mainly based in the East. Read the entire article here.

HuffPo Revamps, Adds Options for Advertisers – May 30, 2007

Today’s redesign and upgrade of The Huffington Post, a popular online source for news and opinion, added new sections that not only improved site organization but should also be popular with advertisers concerned about content association, according to Chief Revenue Officer James Smith.

Smith said the upgrade will enable marketers to better position their ads to match the stories and blog entries on the site. Huffington Post is now divided into sections focusing on politics, business, entertainment, lifestyle and media that enable site founder Arianna Huffington and her colleagues to broaden the its “arsenal of marketing solutions” said Smith. Read the entire article here.

Yahoo!’s New Sponsored Search Advertising Platform Goes Live in Europe – May 30, 2007

LONDON May 30, 2007: Yahoo! Europe today announces that its new sponsored search advertising platform has launched and that it has started upgrading European advertisers to the new campaign management console.

The platform is designed to enable marketers to better manage their campaigns for an improved overall return on their search advertising investment whilst providing consumers with a more relevant and higher quality search experience. Read the entire press release here.

Google’s Share of U.S. Search Market Jumps – May 25, 2007

Web search leader Google in April showed a sharp gain in market share among U.S. Web search users, taking business from its three closest rivals, research firm comScore said Friday.

Shares of Google jumped 1.7 percent, or $8.03, to $482.36 in Nasdaq trading after the independent online audience measurement firm released data showing Google held 49.7 percent of the U.S. search market, up 1.4 percentage points over March. Read the entire article here.

2006 Online Ad Spending Hits Nearly $17 Billion – May 23, 2007

Online ad revenues continue their upward surge, hitting $16.9 billion in 2006, according to the Interactive Advertising Bureau’s annual revenue report, released today. Search ads and dollars from consumer-aimed advertisers still dominate, while spending on CPM and performance-based advertising has grown.

Revenues in ’06 rose 35 percent over 2005. At $16.9 billion, the total was higher than the $16.8 billion originally estimated by the IAB in March. Back in 1999, online ad revenues clocked in at $4.6 billion, according to the report. The survey for the yearly IAB Internet Advertising Revenue Report is conducted by PricewaterhouseCoopers. Read the entire article here.

Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials. We have a brand-new offer from NBCSearch for a $120 sign-up bonus here. This would be a great way to get started on a PPC campaign!

Blog Feature on PayPerClick Universe and

Joe Whyte pens a great blog post on the “nofollow” tag, while for those more interested in PPC directly, Kevin Gold recently finished writing a couple of blog entries on “panning for keyword gold” (pun may have been intended LOL). Stop by and check out the blog for these and other entries, and do leave us a comment if you have a moment. We’re interested in knowing what you think about what’s going on in the SEM world and our take on it.

Panning For Keyword Gold

Blog Archive

Featured Review - Update! PPC Search Engine or Tool

ABCSearch – ABCSearch has struggled back from an unfortunate reputation as an adware source. It is a subsidiary of Internext Media Corp. and now one of the fastest-growing search engines (Encino, California).

ABCSearch uses the classic PPC model, where an advertiser identifies keywords and bids in real time for ranking based on the “per click” cost.

The higher you bid on a keyword, the higher your ad will appear in search results pages. Bid gap problems are eliminated via a dynamic bid program, which will set your bid at 1 cent above the second ad position, up to the bid you have identified as your maximum. Maximum bids can be set for individual keywords or across your entire campaign (if the advertiser feels all keywords are of equal importance to the campaign). Read more …


We would like to take this opportunity to thank
our sponsor -
Findology - for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click

Preview of the Upcoming July 2007 Issue

Watch for next month’s issue, which will arrive in your emailboxes on July 1st. Check out our expanded news archive section if you need to catch up on all of June’s news or find out the first news items of July.


We would like to take this opportunity to thank
our newest sponsor –
ABCSearch – for their support:

  • Get $100 credit towards your account and receive quality traffic that converts!
  • 3+ billion searches monthly
  • Tap into an exclusive network of smaller search engines and content sites
  • Patent-pending click fraud protection, geo-targeting and detailed conversion tracking
  • Visit today to get $100 worth of clicks at no charge!

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.