Pay Per Click Universe – August 2007 – Vol. 4, No. 8

Welcome to the August 2007 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.


We would like to take this opportunity to thank
our sponsor - NBCSearch
– for their support:

NBCSearch Delivers Conversions, Not Just Clicks

  • Advertise with us & reach demographically targeted audiences
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Fall 2007 Issue of Search Marketing Standard Magazine Goes To Printer 

The Fall 2007 issue of Search Marketing Standard magazine is headed to the printer and it’s the biggest issue to date. I may be biased, but I think its coverage of five international search markets is great, particularly since the articles are contributed by authors either living in those countries or closely involved in online marketing in them. If you haven’t subscribed yet, it’s never too late to sign up for your very own copy. 

Recent Pay-Per-Click News and Announcements

YouTube Japan Second After U.S. – August 3, 2007

YouTube has announced a series of partnerships in Japan – but the country’s copyright advocates fear producers could still lose out. Google VP David Eun told a Tokyo news conference the site had forged partnerships with six Japanese companies including satellite broadcaster Sky PerfecTV and rising social network Mixi, who will both link to the site. Casio also unveiled a digital camera that uploads to YouTube.
Read the entire article here.

Local Search Growing Faster Than General Search – August 2, 2007

The use of localized search services such as Internet Yellow Pages is outpacing generalized Web search when people are looking for location-specific products, services and information, says a new study. The study, performed by comScore Networks and commissioned by TMP Directional Marketing, found that local search grew 24 percent this year, while general search on Google, Yahoo, MSN and other sites grew at 14 percent. The study also found that 82 percent of the people using local Web search sites follow up their research with offline action, including in-store visits, phone calls, e-mails or purchases. TMPDM said the finding shows advertisers cannot ignore the importance of integrating their online and offline marketing and advertising efforts. Read the entire article here.

eBay Experimenting with Ads on Voice Alert Calls – August 1, 2007

Newly launched mobile company UnWired Nation, with its partner Apptera, is enabling eBay and others to not only contact customers with phone calls using a voice interaction system, but to play them ads as well. UnWired Nation has been quietly developing its Voice Publishing Platform to allow clients, including eBay, to automate the delivery of phone calls to customers and allow them to interact with a voice-based system. The auction site quietly began using the system in June of 2006 to call bidders who opt-in for alerts when auctions they are monitoring are about to end, and then allow them to make one last bid over the phone. "Auctions are a strong component for our business, and there’s a lot of activity in the last three minutes for our auctions," said Henri Moissinac, head of eBay Mobile. "Our primary objective is to get as much activity as possible on eBay, and that includes when people are away from their computer." Read the entire article here.

Yahoo and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store – July 30, 2007

Sunnyvale CA., July 30, 2007 – Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore, Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, and this behavior ultimately leads to increased in-store sales. These highly-engaged ‘pre-shoppers’ spend an average of 41 percent more in-store when compared to consumers not exposed to online advertising. Read the entire press release here. Shines Spotlight on Local Businesses with Beta Trial of Local Video Advertising Clips – July 24, 2007

DALLAS, Jul 24, 2007 (BUSINESS WIRE) —, a service of Idearc Media Corp., today launched a beta trial of local video advertising that gives local small- to medium-sized businesses even more ways to showcase their products, services and personalities. To view sample videos, visit "There is a clear trend in advertising as more consumers are willing to engage with videos online," said Eric Chandler, President – Internet for Idearc Media. "Superpages video advertising allows small- to medium-sized local businesses the opportunity to tell their unique story in a new medium. These ‘documercials’ also let consumers take an up-close and personal look at a business before making a buying decision." Read the entire press release here.

Microsoft Sees Growth in Advertising – July 20, 2007

Microsoft continues to see revenue growth in its overall business, along with a 33 percent increase in its Online Services division, which incorporates its advertising and display ad businesses. The Online Services business saw $688 million in Q1, compared to $580 million for the year ago period, bringing fiscal year-end revenues to $2.5 million, compared to $2.3 million for the prior year. Operating income in Online Services did see a loss of $239 million, compared to $187 million in Q1 2006, and a loss of $732 million for the year, compared to $74 million for last year. Microsoft’s overall revenues were $13.4 billion for the quarter, a 13 percent increase over the same period last year, and $51.12 billion for the fiscal year, a 15 percent rate of growth.
Read the entire article here.


We would like to take this opportunity to thank
our newest sponsor - AMP Keywords
– for their support:

  • AMP Keywords boosts online sales!
  • Merchants love our high conversions, low CPCs, and helpful customer service.
  • Set up is fast and easy.

Join today and receive $25 in free clicks at 


Special Offers Available for PPC Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials. The offer for our readers from ABCSearch for a match of up to $100 on their initial deposit is still in effect here.

Blog Feature on PayPerClick Universe and

Joe Whyte seems to time his posts perfectly – for the third month in a row, his is the post at the top of the list! This time, he’s talking about tips to make using video link bait on YouTube. A great post with some tips to attract more viewers to your videos. Joe will be posting blog entries on other video-sharing sites in the weeks to come.

Video Marketing on

Blog Archive

Featured Review - PPC Search Engine or Tool

PPC Localizer – PPC Localizer is a sister product to PPC Accelerator, a keyword-generating product. Taking advantage of the current explosion in local advertising, PPC Localizer enables you to quickly and easily add geographic targeting to your keyword lists.

Extremely easy to use, PPC Localizer is a fairly simple piece of software. It is designed to be a time-saver for those who are looking for an easy way to add geographic locations to their keyword phrases and who do not wish to spend time looking up information on all cities in a given state or international location. PPC Localizer has a database that includes all the cities in each state in the US and also 212 foreign countries. Read more …


We would like to take this opportunity to thank
our sponsor -
Findology - for their support:

  • network of partners which generates more than 2 billion searches each month
  • free instant messenger service and access to searchable research database
  • portal provides variety of content at your fingertips – news, weather and more!
  • minimum bid of only 3 cents per click

Preview of the Upcoming September 2007 Issue

Watch for next month’s issue, which will arrive in your emailboxes on September 2nd. Meanwhile, if you need to catch up on July’s news or want to find out the first news items for August, check out our expanded news archive section.


We would like to take this opportunity to thank
our sponsor –
ABCSearch – for their support:

  • Get $100 credit towards your account and receive quality traffic that converts!
  • 3+ billion searches monthly
  • Tap into an exclusive network of smaller search engines and content sites
  • Patent-pending click fraud protection, geo-targeting and detailed conversion tracking
  • Visit today to get $100 worth of clicks at no charge!

As always, if you know of anyone who might be interested in a free subscription to the PayPerClick Journal, please send them this link, so that they can benefit from our Journal, as well as the $300 worth of PPC incentives available to new subscribers.

PayPerClick Journal Editor – Frances Krug © All rights reserved.