Pay Per Click Universe - March 1/10 - Vol. 7, No. 5

With regulatory approval for the Microsoft-Yahoo! deal, implementation of the details begin. As a PPC marketer, you should stay informed about all opportunities for your campaigns, and this is a big one, particularly since they may be operational in time for holiday shopping in 2010. The official site is SearchAlliance.com and has details on how the agreement will affect current adCenter and Yahoo! accounts, info for international advertisers, FAQs, and news and opinions concerning (what is now officially called) the alliance. My advice is to keep up with this site so you reap maximum benefit from the possibilities.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  frances@payperclickuniverse.com.

Posted By ClickZ.com - "Many of you may have already developed a PPC (define) campaign from scratch, but for those of you who are new to search, it can sometimes be daunting to know where to start" Read the rest of the news item here.

Posted By PPC Without Pity - "This week, Google rolled out some policy changes to their AdWords platform regarding who can advertising pharmaceutical products through PPC ads." Read the rest of the news item here.

Posted By Online Media Daily - "Click Forensics will open a program Friday to audit impressions in display ads. The program tests the ability to filter ads and identify invalid traffic in real-time." Read the rest of the news item here.

Posted By PPC Hero - "Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country." Read the rest of the news item here.

Posted By Rimm-Kaufman Group Blog - "As we’ve written about in the past, we find it irrational to artificially restrict the size of an efficient paid search program with hard budgets. However, we’re aware that plenty of paid search managers are constrained by budgets, whether they like it or not." Read the rest of the news item here.

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"Came across this interesting and useful new site the other day and wanted to share it with you in the event that you aren’t aware of it. It’s called “Ask the PPC Experts” and is a place where anyone can send in a question about pay-per-click advertising in general or some specific aspect of their campaign that needs some tweaking and receive an answer from an actual, real, live expert." Continue reading ...

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

"Google AdWords Bid Simulator is a tool found within the Google AdWords interface that can be extremely useful for managing and planning bidding on AdWords campaigns. The Bid Simulator gives you insight into the impact of different bid amounts on advertising results based on past performance.” Read the entire review here.

AdWords Advantage Online Summit - Online - March 9-30, 2010
ad:tech - Sydney, Australia - March 16-17, 2010
Search Engine Strategies (SES) - New York City - March 22-26, 2010
Search Marketing Expo - Toronto, Ontario, Canada - April 8-9, 2010
PubCon South - Dallas - April 13-15, 2010
ad:tech - San Francisco - April 19-21, 2010
Streaming Media East - New York City - May 11-12, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.