Advertise.com
Open An Account With Advertise.com Formerly known as ABCSearch, Advertise.com uses the classic PPC model, where an advertiser identifies keywords and bids in real time for ranking based on the �per click� cost. The higher you bid on a keyword, the higher your ad will appear in search results pages. Bid gap problems are eliminated via a dynamic bid program, which will set your bid at 1 cent above the second ad position, up to the bid you have identified as your maximum. Maximum bids can be set for individual keywords or across your entire campaign (if the advertiser feels all keywords are of equal importance to the campaign). Geo-targeting is available for the US and Canada, as well as a number of other countries. Local search at the state, city or �area� level is supported. In August 2009, they announced the availability of their Remarketing Platform which �targets previous site visitors and brings them back with highly customized ads that maximize conversions and return on advertisers' interactive spend. Through the use of a simple visitor tagging technique, advertisers create a custom population of highly qualified web users for current and future marketing campaigns.� Late in 2006, Advertise.com introduced their patented ClickShield program to prevent click fraud. Using information gathered about network traffic patterns, each click is �scrubbed� against this user info and other methods of statistical analysis to identify fraudulent clicks. Additionally, Advertise.com allows full traffic optimization under the advertiser�s control. Advertise.com believes that 85% of click fraud is affiliate-related and will block traffic from individual affiliates if ClickShield identifies a problem. Additionally, in April 2007 Advertise.com was the first search engine to have their click fraud solution (ClickShield) audited and certified by world-renowned click fraud fighter ClickDefense.com. Their network is comprised of more than 300 niche search engines and content publishers. Advertise.com serves over 10 billion searches per month. Contextual ads are offered via their Adentify product (beta). Traffic still coming in through the ABCSearch URLs is being redirected seamlessly to Advertise, but stats available for Advertise over the entire network may not yet reflect the change (as the Compete.com figures below illustrate).
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