eClickZ
Open An Account With eClickZ eClickZ is a pay-per-click search engine marketing company out of Chatsworth, California that offers opportunities for those interested in placing pay-per-click advertisements on their network of over 1800 websites, blogs, search engines, and niche directories. With an appealing, clean look to its search bar that includes tabs for Web, Images, MP3/Audio, Video, and Shopping, eClickZ is an attractive solution for those investigating other second-tier pay-per-click search engines to place advertising on. The pay-per-click advertising program at eClicZ is relatively standard and straightforward. By becoming an advertiser, you agree to be listed within the network of their sites. You choose the keywords you wish to bid on and construct your ad so as to elicit clicks on your ad by searchers looking for the keywords you have chosen. You do not pay to appear in the listings and results; payment is made only if a searcher clicks on your ad. From there, he or she is taken to your landing page, where your content and offers hopefully turn them into a customer. Since you are only charged when someone clicks on your ad, and you bid on specific keywords only, it is easy to calculate the amount of traffic you can generate with your available budget. Once you have begun your ad campaign and sales result, the return on investment becomes clear, and you can finetune your campaigns to vary your keyword bids to attract more traffic and/or pay more or less for each keyword. The interface for eClickZ is very simple and easy to understand. There are some nice touches that help keep costs in line, including a daily budget cap that shuts down your campaign if you reach the maximum amount you wish to spend for a given day. You can then decide if it is necessary to adjust your keyword bids to attempt to make the most of the budget you have available or even consider increasing your daily budget if other factors are satisfactory. This can be further micromanaged insofar as targeting items is concerned, if desired. As well, eClickZ has a proprietary click fraud detection system called Click Watcher that looks at each click served, analyzes it, and removes multiple clicks from the same IP address within 24 hours, clicks from countries other than English-speaking ones, and other IP addresses that appear to come from suspicious sources. With click fraud a continuing problem, the presence of Click Watcher is a real plus for this network. Geotargeting is also available within the following regions: North America, Western Europe, Australia, and the Pacific Rim. Click costs begin at 5 cents per click, but may go for $1 or more depending upon the keywords your product or service bid on for the ads placed. User comments are generally positive about eClickZ, and they offer affiliate opportunities as well. A few random searches run on their search toolbar shows a wide variety of results for web search, but generally few options for image results. Shopping results come from eBay. If you are looking for an alternative to AdWords or MSN/Yahoo, eClickZ is well worth investigating. Its ability to optimize your pay-per-click campaigns via click fraud protection, geo-targeting, bid capping, and other factors places it above many others in the pack in terms of providing a safer haven for experimentation with different means of increasing your revenue from PPC advertising.
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