Among the many different social networks and their varied profiles, pages, and accounts, it can be difficult to choose which one to invest in — and to make matters worse, if you don’t know how to optimize your efforts, you’ll be wasting your investment. This is the case for Google Places for Business. While there is no question as to how valuable Google Places for Business is, like all other social network pages you may own, you need to know how to use it and use it well.
Here are a few optimization tips you should check to see if you’re missing out on:
1. Complete Your Information
Your Google Places for Business profile is more than just a business listing, it is also a social media profile, an open platform for discussion, and basically your own business’s social media account. So the first thing you need to ensure is that the information within your account is complete–from the ‘about’ section to your business addresses to contact details and everything in between.
2. Make the Most Out of Reviews and Ratings
Among the details in your Google Places for Business profile are reviews and ratings. While these add an extra factor of appeal to your profile, they are not limited to Google Plus or Google Places. Aside from prominently featuring these reviews and ratings in your profile, you can also use them in your AdWords campaign as ad extensions.
3. Use AdWords Social Extensions
Aside from the ad extensions that feature star ratings, there are also AdWords social extensions. Where the star rating ad extensions feature your x out of 5 star ratings under your pay per click (PPC) ads, social extensions feature your +1s. These accumulated +1s are taken from your PPC ads, display ads, and your Google Places for Business profile. They add social validation as a call to action factor to your PPC ads.
4. Interact with Your Social Following
A list of optimization tips for any social network profile should always include interacting with your social following. Social engagement creates social buzz that in turn can be monitored for social intelligence and analytics. It also doesn’t hurt that the more engaged your social sphere is, the more predisposed they will be to becoming leads or converting.
5. Feature Prominent Promotions and Special Events
As mentioned in our foremost item in this list of optimization tips, your Google Places for Business profile should be complete, and this should include any prominent promotions or special events, or even discount coupons. Make sure to add them into your updates (including any relevant links) and make use of them in any available PPC extensions. In the spirit of the fourth item in our list of optimization tips, don’t be shy about replying to comments about any special promos or events.
These are just 5 of the many optimization tips you can use for your Google Places for Business profile. They are good starting points upon which you can base your social media marketing efforts via Google’s platforms.