There are many reasons why people opt for PPC (pay per click) campaigns and likewise, there are numerous reasons why people choose alternative methods altogether. Like any other marketing strategy, PCC has both advantages and disadvantages. However, it is a great marketing strategy that has helped many businesses grow exponentially.
There are many issues that you need to consider when launching and managing a PPC campaign. Some of the issues you may need to constantly evaluate include the cost involved, your level of expertise in this area, and the conversion rate. You may also need to consider some of the potential risks that you may be exposed to. For instance, click fraud is something that has been a pain to many marketers, since it can be very difficult to tackle. However, with the right strategy and tool, all these risks can be minimized.
For the beginners in this field, it helps to learn as much as you can about it. You may want to start with either free or inexpensive PPC tools first, which will give you a general idea of what it takes to launch a successful campaign. With time, you will start to understand the ins and outs of the game and use any PPC tool to its full potential. Here are 5 top PPC tools you may want to check out.
1. Google Keyword Research Tool
This is probably the most common keyword research tool on the internet today. Pretty much anyone involved in PPC or SEO uses this incredible tool. Apart from helping the user find the main keywords, it also offers the user other related keywords. By including the latter in your campaigns, the potential of getting outstanding results becomes significant. The other great thing about this tool is that it give the monthly historical statistics for a given keyword plus the suggested cost-per-click bid for the searched phrase.
2. Google Traffic Estimator
Although you can find the CPC statistics from the keyword tool, the Estimator offers information regarding the top 3 advertisement slots and expected number of clicks for a day. This acts as a guide for the bid amount you should place for a given keyword.
3. ROI Calculator
To determine whether your campaigns are successful, you need to constantly evaluate your conversion rate. To measure ROI (Return on Investment), this calculator is one of the most useful tools you can use. It not only gives you the important information regarding PPC campaigns, but also the average conversion income plus monthly traffic statistics (among other important information).
4. Keyword Niche Finder
This is one of the most powerful pay-per-click tools that you can use to look for single keywords. The most unique thing about this tool is that it does not bombard with you with statistics — instead it groups them into clusters for easy analysis.
5. PPC Generator
This is another great tool in any PPC campaign. In fact, it lets the user create ads that are posted directly to Google AdWords, Microsoft adCenter and Yahoo Search Marketing.