What is a PPC landing page? PPC is short for “pay per click.” If you advertise with programs such as Google AdWords, you will pay for every time someone browsing the internet clicks on your advertisement. This will take them to your landing page, at which point it you will try to turn your potential customer into a client. Pay-per-click landing pages are important because they help your visitors decide if they are interested in paying for what you are selling. There are a lot of things you can do to help encourage people to buy what you are selling.
The first thing people are going to notice when they click through to your PPC landing page is if the site looks reputable. There are a lot of scams out there and many people do not want to get involved. To convince your potential clients that your business is legitimate, you will want your landing page to look professional. There are several things you can do to make pay-per-click landing pages look credible. Avoid stupid animated graphics, make navigation easy, and keep your site readable. If your site is too cluttered or hard to navigate, people will leave just because they cannot find what they are looking for.
Once your PPC landing page is visitor-friendly, you will want to increase the odds that people will use your site, whether that means buying your product, contracting your services, reading your articles, or whatever it is you do. Put a “call to action” on your landing page above the fold. A call to action means a button or something similar that the visitor can click to book a vacation, shop now, or whatever it is you want them to do. Make sure your pay-per-click landing pages are clear about how the potential client can do what your advertisement promised them.
You are going to want your PPC landing page to direct the viewer’s eyes to whatever you have of interest on your page. For example, if you put a picture of someone looking at the person, their eyes will automatically go to that area of the landing page. However, a picture of someone on pay-per-click landing pages who is looking at the text or information box will help guide the visitor’s eyes to the same place.
Finally, make sure your PPC landing page is directly relevant to the ad that your visitor clicked on to get to you. If they clicked on an ad promising them fifty percent off their next lawn mower, your landing page should show them how to get that fifty percent off of their next lawn mower. Customers who visit pay-per-click landing pages are less likely to go any further into the site if what the ad promised them is not immediately obvious.
To sum up, your PPC landing page is the place people who click on your advertisements end up. This means that your landing page should be user-friendly and direct visitors to what they came looking for from the advertisement.